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All HBS Web
(179)
- People (1)
- News (24)
- Research (102)
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- Faculty Publications (86)
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- 22 Nov 2016
- First Look
November 22, 2016
seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of money. Dr. Jacob O. Wobbrock and Dr. Andrew J. Ko are revisiting their View Details
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Sean Silverthorne
- 13 Apr 2010
- First Look
First Look: April 13
evolved from the original vision of Lewis and Hutchinson to radically transform the construction industry to a go-to-market partnership model using the real estate as a "showroom" for evolving sustainable urban technology—a $3...
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Martha Lagace
- 25 May 2010
- First Look
First Look: May 25
with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to online marketing, we have an opportunity not simply to see the metrics used in online marketing budget allocation, but also the stresses involved in the...
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Martha Lagace
- 09 Jun 2015
- First Look
First Look: June 9, 2015
hiring and motivating employees, a dysfunctional relationship with lead investors, and shortcomings in Quincy's go-to-market plan. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/815095-PDF-ENG Harvard Business School Case...
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Sean Silverthorne
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
increasing costs for Yatooq. Alwaalan reflected on the decisions she made to date, wondering if the revenue decline could have been avoided. She also contemplated the path forward, specifically whether she should iterate on her View Details
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Dina Gerdeman
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
opposed. Which path should ZappRx take? The case is a window into the early go-to-market and business model decisions that an entrepreneur must make, in this case in the face of pushback from her own management team. The case also...
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Sean Silverthorne
- 08 Sep 2016
- News
How We Make It Work
been able to keep my ego intact by reminding myself that I’ve come closer to being the kind of wife, mom, friend, neighbor, and citizen I want to be by working part-time—and the daily circus is just a bit more manageable.” —Anne Ristau (MBA 2005), sr. director, View Details
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amount of sales, but that assumption is the tipping point. Without sales, the entire model is an exercise in frustration and futility. The purpose of this course is to demystify sales and help you understand how to manage go-to-market...
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