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All HBS Web
(193)
- People (1)
- News (21)
- Research (102)
- Multimedia (3)
- Faculty Publications (87)
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- 15 Nov 2010
- News
Connecting Goals and Go-To-Market Initiatives
- 13 Jul 2023
- News
How to Develop A Go-to-Market Strategy for Your Tech Venture
- 08 Sep 2014
- News
The Strategic Way To Hire a Sales Team
- 23 Feb 2022
- News
More-Experienced Entrepreneurs Have Bigger Deadline Problems
- 11 Jan 2022
- News
Sales Management That Works with Frank Cespedes
- 02 Nov 2023
- News
Seeding Startups
Shirish Nadkarni (MBA 1987) was the director of product planning for Microsoft’s MSN when he decided he was ready to become an entrepreneur. He had recently led the growing internet portal’s 1997 acquisition of Hotmail, the first free, web-based email solution, and the...
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April White
- 18 May 2023
- News
India's New Money Managers
experiences came together for Gupta. A project for her business strategy class asked her to select a business and create a go-to-market strategy for it. Gupta and her team presented an investment platform for women called LXME (named for...
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Maureen Harmon
- 20 Jan 2023
- News
Free Spirits
Illustrations by Edmon DeHaro “Cheers!” As her father’s wedding toast comes to a close, Vanessa Royle (MBA 2022) raises her champagne flute into the evening air to clink glasses with the groom, Andy. She tilts her glass to take a sip and, with the flavors of the drink...
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- 01 Sep 2006
- News
Faculty Books
Transforming Your Go-to-Market Strategy by V. Kasturi Rangan with Marie Bell (HBS Press) Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. This book shows how members of...
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- 01 Sep 2017
- News
Case Study: Confidence Builder
enrolled in US colleges and universities. The Question: Confi’s online health resource is marketed directly to students, but the go-to-market strategy for its sexual assault prevention program is less clear. How can Confi break into the...
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- 01 Dec 2018
- News
Preparing Our Students for a Changing World
go-to-market projects in sectors ranging from social impact venture capital to artificial intelligence. “Having the chance to deepen my learning in such a hotbed of technological innovation, all while engaging with a dynamic country and...
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- 07 Sep 2021
- News
September 2021 Alumni Books
Victoria Crittenden (DBA 1989) and William Crittenden Business Expert Press Direct selling is not an industry, per se, nor is it merely a go-to-market business model or channel to reach consumers. It is bigger than any of that: Direct...
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Margie Kelley
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a...
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- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
If you’ve ever tried to call an airline or almost any service business of a certain size, you’re probably familiar with the problem: After navigating a seemingly endless set of options, you’re asked by an automated message to share information, but it fails to...
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- 13 Jul 2020
- News
The First Five Years: Meaghan Fitzgerald (MBA 2016)
teams think about their target audience, core user benefits, and which features to build to deliver real value to users—to work that looks more like content programming, where we inform what content we should bring to the platform; to more traditional View Details
- 08 Sep 2016
- News
How We Make It Work
been able to keep my ego intact by reminding myself that I’ve come closer to being the kind of wife, mom, friend, neighbor, and citizen I want to be by working part-time—and the daily circus is just a bit more manageable.” —Anne Ristau (MBA 2005), sr. director, View Details