Filter Results
:
(137)
Show Results For
-
All HBS Web
(137)
- News (15)
- Research (89)
- Multimedia (3)
- Faculty Publications (70)
Show Results For
-
All HBS Web
(137)
- News (15)
- Research (89)
- Multimedia (3)
- Faculty Publications (70)
- Web
Launching Tech Ventures | HBS Online
Assess different go-to-market strategies and determine which is best for your venture. Highlights Songe LaRon and Dave Salvant, Squire Co-Founders Paris Wallace, Ovia Health Co-Founder & former CEO ShowHide...
View Details
- March 2023
- Case
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)
By: Linda A. Hill and Emily Tedards
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new...
View Details
Keywords:
Innovation Leadership;
Innovation Strategy;
Organizational Design;
Technology Industry;
Advertising Industry;
Information Technology Industry;
United States
Hill, Linda A., and Emily Tedards. "Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)." Harvard Business School Case 423-076, March 2023.
- Program
Strategic Marketing for Driving Growth
prepare to succeed in today's rapidly evolving marketplace, and learn how to lead growth initiatives through innovative marketing approaches and cutting edge go-to-market practices. Whether you are a marketing executive, growth officer,...
View Details
- 09 Apr 2013
- First Look
First Look: April 9
http://hbr.org/search/113088-PDF-ENG Harvard Business School Case 813-125 Plastiq The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he...
View Details
Keywords:
Sean Silverthorne
- April 2024
- Teaching Note
eBee: Affordable Mobility for Africa
By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the...
View Details
- 09 Jun 2015
- First Look
First Look: June 9, 2015
Aligning Strategy and Sales By: Cespedes, Frank V. Abstract— Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of constant change. This publication...
View Details
Keywords:
Sean Silverthorne
- 18 May 2023
- News
India's New Money Managers
experiences came together for Gupta. A project for her business strategy class asked her to select a business and create a go-to-market strategy for it. Gupta and her team...
View Details
Keywords:
Maureen Harmon
- 02 Nov 2023
- News
Seeding Startups
Shirish Nadkarni (MBA 1987) was the director of product planning for Microsoft’s MSN when he decided he was ready to become an entrepreneur. He had recently led the growing internet portal’s 1997 acquisition of Hotmail, the first free, web-based email solution, and the...
View Details
Keywords:
April White
- Web
Judging - New Venture Competition
capital firms in the US. Also included are some of the most successful HBS entrepreneurs from top companies. Judging criteria is focused on Customer Value Proposition which includes size of market, competitive landscape, and clear differentiation, Economic model of the...
View Details
- Web
Harvard Business School Announces 2023 Goldsmith Fellows - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
View Details
- Web
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting
objectives,” Lichter said. “Examples include the intersection of A.I. and climate tech and sustainable construction.” Past interns have also helped portfolio companies build their go-to-market strategies and...
View Details
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
Armarium would need to charge for its one-of-a-kind pieces with retail values that could reach as high as $15,000. The two founders faced significant scaling challenges, from how to establish guardrails around curation of the collection to View Details
Keywords:
by Sean Silverthorne
- 06 Sep 2022
- Blog Post
Student Spotlight: Summer Internships in Business & Environment
decarbonization customer research and go-to-market strategy development. Grace's role prior to HBS was a Solar Engineering Associate at EDP Renewables. Rick Marquardt (MBA 2023, Section K), Summer...
View Details
- 25 May 2010
- First Look
First Look: May 25
with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to online marketing, we have an opportunity not simply to see the metrics used in online marketing budget allocation, but also the stresses involved in the...
View Details
Keywords:
Martha Lagace
- 19 May 2015
- First Look
First Look: May 19
The case forces students to grapple with the challenges and barriers involved in disrupting an established industry, examine alternative go-to-market strategies and the timing of implementing them, and...
View Details
Keywords:
Sean Silverthorne
- Web
Women in Leadership, Legacy, and Global Equity: A Conversation with HBS Alumnae Selena Cuffe and Janelle James - Blog: RaGE Report
I think about my career, navigating organizations, and building relationships. In the qualitative business at Ipsos, I also created a go-to-market strategy for marketplace and workplace Diversity, Equity, &...
View Details
- Web
Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement
Through HCI connections, I have been able to share patient engagement strategies with executives at several NPOs and meet with multiple biotech VCs, which has resulted in a promising biotech partnership. As we celebrate Rare Disease Day,...
View Details
- 24 Apr 2012
- First Look
First Look: April 24
note:http://cb.hbsp.harvard.edu/cb/product/812097-PDF-ENG Business Model Analysis for Entrepreneurs Thomas R. EisenmannHarvard Business School Note 812-096 This note defines a business model and its major elements: a customer value proposition, a technology and...
View Details
Keywords:
Carmen Nobel
- 10 Dec 2018
- Blog Post
Interning in the Technology Sector
up for success to deliver their go-to-market strategy on a new website product and how she was able to align this opportunity with her own career passions. View Video
View Details
Keywords:
Technology
- Career Coach
Anne Marie Checcone
right next step in their career. Anne Marie is a product leader at Facebook and has 15 years of experience in technology as a product and go-to-market leader. Anne Marie’s coaching expertise is based on personal experience navigating...
View Details