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- All HBS Web (101)
- Faculty Publications (6)
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Plan Your Visit | Baker Library | Bloomberg Center | Harvard Business School
Library Databases Ask Us Special Collections Fast Answers All Services Hours Plan Your Visit Exhibits Hollis Working Knowledge HBS Home About Academic Programs Alumni Faculty & Research Baker Library Campaign Harvard Business Review...
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Named Fellowship Funds - Alumni
role in building the Indian IT industry from the ground up. With a driving vision of "IT for the masses," Ajai has been on several government committees working toward bringing PCs and broadband into every village in India. Kunal manages...
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- 09 Dec 2002
- Research & Ideas
UnileverA Case Study
soapflakes, promoted as a fine soap that would not damage delicate fabrics just at a time when women's wear was shifting from cotton and lisle to silk and fine fabrics. The campaign featured a variety of tactics, including washing...
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Frequently Asked Questions | HBS Online
Marketing Strategy equips professionals with the tools, mindset, and trends to make decisions about digital marketing strategy and tactics, including how to position a product or service for success, acquire and engage customers, and measure both performance of...
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- 27 Jan 2023
- Op-Ed
Have We Lost Sight of Integrity?
Easterbrook, and Meta’s Mark Zuckerberg. Rife with bravado, New York Congressman Santos campaigned on being the “full embodiment of the American dream.” The only problem was that many of his personal claims—including tentpoles punctuating...
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by Bill George
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
voters have already made up their mind,” the team writes. Given the importance of a campaign’s ground game, Pons says that governments should consider ways to improve the quality of information that voters receive. That might involve...
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by Danielle Kost
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
Donald Trump's victory may be a surprise—but not to astute marketers. Here are six important lessons from Trump's brand marketing playbook: Give consumers a job. The best marketing campaigns always call on consumers to do something. For...
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by John A. Quelch
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
women's shaving brand at Gillette. The company made a point of building products from the ground up for the distinct hair removal needs of both men and women. But it also made a point of creating a different brand name for Gillette's...
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Past Issues - Alumni
off her career on the ground floor of a startup, taking one big bet on a very small screen Complete Table of Contents June 2019 A More Perfect Union America’s faith in democracy is fading. Daniella Ballou-Aares is leading a group of...
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Collection Highlight | Baker Library | Bloomberg Center | Harvard Business School
Library Databases Ask Us Special Collections Fast Answers All Services Hours Plan Your Visit Exhibits Hollis Working Knowledge HBS Home About Academic Programs Alumni Faculty & Research Baker Library Campaign Harvard Business Review...
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Winners & Runners-up - New Venture Competition
communications module and data transfer service, connecting individual satellites in any orbit to a broad network of satellites and their connected ground stations across the world. 2024 Social Enterprise Track Solara Rea Savla (MBA...
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- 01 Mar 2024
- News
The War Within
When the full-scale Russian invasion of Ukraine began in February 2022, Nataliia Zhyliak’s world was upended in a matter of days. At the time, Zhyliak, a psychologist in the western Ukrainian city of Kamianets-Podilskyi, was working at an education and rehabilitation...
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Recommended Reading - Advancing Racial Equity
and students; academic leaders aggressively courted the support of slave owners and slave traders. Significantly, as Wilder shows, our leading universities, dependent on human bondage, became breeding grounds for the racist ideas that...
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- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
also remember thinking how kind he was; he had a palpable kindness about him. And an unquenchable curiosity. And beneath the raincoat and sometimes rumpled jacket, a steely determination to get the story right, to put the puzzle pieces together to form a whole. For all...
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by Sean Silverthorne
- 01 Mar 2023
- News
Step Change
At Consoleya, a coworking space in Cairo’s former French Consulate, multiple levels of meeting rooms and workspaces operate at capacity, from a ground-floor café to a rooftop deck. The scene—coders bent over laptops, concepts scrawled on whiteboards, clusters of people...
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HBS Global Initiative & Research Centers - MBA
understanding of and expertise in global business practice and innovation. We like to think of ourselves as HBS’ eyes and ears on the ground in the 12 countries in which we operate. December 2015: The Europe Research Center team helping...
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- 12 Apr 2023
- News
Step Change
"I wanted to be closer to the work the Enterprise Fund was doing on the ground and to see what else I could do in Egypt—and that was too difficult to judge from the United States." In September 2018, she returned to Cairo. [music] Enan...
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Julia Hanna;
entrepreneurship;
women;
venture capital;
Egypt;
developing economies;
Finance
- 21 Dec 2022
- News
HBS Community Comes Together in Wake of Ukraine Invasion
going to Ukrainian relief funds. (Poznansky also encourages anyone looking to help launch a Buy Ukrainian campaign or who knows of Ukrainian companies exporting goods or services to the USA to contact him at joelpoz@hotmail.com.) “It does...
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- 01 Sep 2016
- News
Making Progress on Strategic Priorities
The Harvard Business School Campaign has played a critical role in advancing the School’s mission through the “Five I” strategic priorities. Selected highlights of new activities made possible by generous support from alumni and friends...
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- 01 Mar 2015
- News
Research Brief: Political Capital
Chung and doctoral student Lingling Zhang compare the efficacy of the two most common forms of campaigning: flooding the airwaves with advertising and building an elaborate get-out-the-vote ground operation. Chung and Zhang looked at...
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