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- All HBS Web (101)
- Faculty Publications (6)
- 01 Mar 2016
- News
The HBS Fund for Leadership and Innovation
are foundational elements of the School’s mission. These are far-reaching and often expensive areas of focus that require ongoing funding from multiple sources. For more than a century, Harvard Business School has proven fertile ground...
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- Web
Analyze a country or region | Baker Library | Bloomberg Center | Harvard Business School
Library Databases Ask Us Special Collections Fast Answers All Services Hours Plan Your Visit Exhibits Hollis Working Knowledge HBS Home About Academic Programs Alumni Faculty & Research Baker Library Campaign Harvard Business Review...
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- 12 Nov 2008
- Research & Ideas
The Marketing of a President
Marketing of a President. Barack Obama's campaign is a case study in marketing excellence. True, it was always going to be a Democratic year. An unpopular war, an incumbent Republican president with rock bottom approval ratings, and many...
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by John Quelch
- 25 Aug 2022
- News
3-Minute Briefing: Arnon Mishkin (MBA 1989)
Edited by Julia Hanna; photo by Chris Sorensen I remember watching the Kennedy-Nixon debate when I was five years old. In 1964, I distributed leaflets in my neighborhood, Brooklyn Heights, for the presidential campaign. I was nine and “all the way with LBJ.” I guess it...
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- Web
Financial Report 2015 - Financial Report 2015
fundamentals of business, to a more truly international audience of learners. Here on campus, we made significant progress on the Ruth Mulan Chu Chao Center in anticipation of its opening in June 2016, and on the plans for the Klarman Center, a new space on which we’ll...
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- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
style, such processes enable the CEO to make effective decisions consistent with where he wants the company to go. One of our new CEOs learned this the hard way. Soon after he became CEO, he was asked to approve a marketing campaign for...
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- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
co-chairs. The day kicked off with a unique keynote. Five executives from successful startups took the stage to answer questions like “How do you acquire new customers & scale a brand while operating without a physical footprint?” or “How do you build an...
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Entertainment / Media / Sports
- 02 Sep 2016
- Op-Ed
The Twitter Election
Every four years, a new American presidential campaign gives a fresh boost to social media. This year the winner is Twitter. Donald Trump has racked up 11.3 million Twitter followers (and counting) compared with 8.5 million for Hillary...
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by John Quelch and Thales Teixeira
- 15 Jun 2021
- News
Turning Point: Tell Me More
and so on. My pivot from the business world to journalism happened in 2016, when a friend who was working for Hillary Clinton’s presidential campaign called. At the time, I was CEO of an education startup, but I’d spent 14 years building...
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From the Dean - Annual Report 2014
its significance within our portfolio of educational programs, saw the opening of a wonderful residential and classroom building as we dedicated Tata Hall in early winter. Just a few months later, we broke ground on the Ruth Mulan Chu...
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- 01 Dec 2006
- News
MBA vs. MBA
street, even along the winding country road that leads to the Bush ranch, the “Western White House,” you see campaign signs touting the reelection of Democrat Chet Edwards (MBA ’81). He’s an eight-term congressman representing the 17th...
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- 21 Feb 2019
- Research & Ideas
Voter ID Laws Don't Work (But They Don't Hurt Anything, Either)
large scale get-out-the-vote campaigns after the early 2000s, but turnout remains low, with fewer than 60 percent of citizens participating in presidential and midterm elections. Voter registration remains an important obstacle to...
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by Sean Silverthorne
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
withstand the barrage. And, with no prospect of another debate to score points, and with Obama trying to stay positive and clinging to the moral high ground by staying positive, the underdog Clinton campaign...
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by John Quelch
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
campaigns are successful, what would be the effect on the already struggling American economy? A: Never before have global concerns about American foreign policy so threatened to change consumer behavior. We are not speaking here of the...
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by Sean Silverthorne
- 01 Jun 2012
- News
Think Locally, Act Globally
As for the cultural issue, Mittal notes that India and Africa have a shared past—in trade relations and, in the diplomatic realm, cooperation during the heyday of the Non-Aligned Movement—that has helped build trust and familiarity. And Mahatma Gandhi’s View Details
- 29 Mar 2023
- News
Supporting Earthquake Victims in Turkey and Syria
the company has been on ground zero since day one. Founded by Hüsnü Özyeğin (MBA 1969), and chaired by Murat Özyeğin (MBA 2003), FIBA has so far allocated $18 million for immediate and long-term relief efforts. "FIBA Group and the Özyeğin...
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- 28 Jun 2004
- Research & Ideas
Microfinance: A Way Out for the Poor
to Chu, himself a Wall Street refugee with grounding in consulting and buy-outs, microfinance has "a double bottom-line." It brings above-average returns for first-movers who tap into what finance specialists see as a new...
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by Martha Lagace
- 30 Apr 2019
- News
Leading Schools That Change Lives
strengthening diversity at Salesianum, where tuition is close to $16,000 annually, were top priorities. “From its earliest days, the school’s leaders reached out to educate children of immigrants who couldn’t afford tuition,” he notes. “With a lot of kids in our area...
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- 09 Oct 2015
- News
Balancing Progress and Preservation
tradition in architecture when it gave him its Stanford White Award. In his current role of directing real estate investments for his family’s Samson Investment Partners, Zuckerberg works to stay grounded in the sky’s-the-limit world of...
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- 10 Apr 2007
- First Look
First Look: April 10, 2007
School Case 207-084 Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group...
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Martha Lagace