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Publications

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  • All HBS Web  (311)
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    • All HBS Web  (311)
      • Faculty Publications  (38)

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      • May 2022
      • Case

      Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

      By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
      This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekansim created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among...  View Details
      Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
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      Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
      • Article

      From Immigrants to Americans: Race and Assimilation During the Great Migration

      By: Vasiliki Fouka, Soumyajit Mazumder and Marco Tabellini
      How does the arrival of a new minority group affect the social acceptance and outcomes of existing minorities? We study this question in the context of the First Great Migration. Between 1915 and 1930, 1.5 million African Americans moved from the U.S. South to Northern...  View Details
      Keywords: Assimilation; Great Migration; Group Identity; Immigration; Race; History; United States
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      Fouka, Vasiliki, Soumyajit Mazumder, and Marco Tabellini. "From Immigrants to Americans: Race and Assimilation During the Great Migration." Review of Economic Studies 89, no. 2 (March 2022): 811–842. (Also appears in VoxEU, The New York Times, Broadstreet, the Skepticast, and Oxford University Press Blog.)
      • 2022
      • Book

      Les multinationales suisses dans l'arène politique (1942–1993) [Swiss Multinationals in the Political Arena (1942–1993)]

      By: Sabine Pitteloud
      En décembre 2020, les Suisses votaient sur l’initiative populaire « pour des multinationales responsables ». Cet épisode récent a rappelé que la régulation de l’activité des sociétés multinationales fait l’objet de luttes politiques, auxquelles participent les...  View Details
      Keywords: Multinational Enterprise; Multinational Companies; Multinational Corporations; Lobbying; Business & Government Relations; Labor Relations; Relocation; Offshoring And Outsourcing; Corporate Regulation; Transnational Regulation; Multinational Firms and Management; Business and Government Relations; Governing Rules, Regulations, and Reforms; International Relations; Food and Beverage Industry; Pharmaceutical Industry; Manufacturing Industry; Switzerland
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      Pitteloud, Sabine. Les multinationales suisses dans l'arène politique (1942–1993) [Swiss Multinationals in the Political Arena (1942–1993)]. Genève, Suisse: Librairie Droz, 2022, French ed.
      • September 2021
      • Article

      Gender Stereotypes in Deliberation and Team Decisions

      By: Katherine B. Coffman, Clio Bryant Flikkema and Olga Shurchkov
      We explore how groups deliberate and decide on ideas in an experiment with communication. We find that gender biases play a significant role in which group members are chosen to answer on behalf of the group. Conditional on the quality of their ideas, individuals are...  View Details
      Keywords: Gender Differences; Stereotypes; Teams; Economic Experiments; Gender; Prejudice and Bias; Groups and Teams; Perception
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      Coffman, Katherine B., Clio Bryant Flikkema, and Olga Shurchkov. "Gender Stereotypes in Deliberation and Team Decisions." Games and Economic Behavior 129 (September 2021): 329–349.
      • Article

      The Deception Spiral: Corporate Obfuscation Leads to Perceptions of Immorality and Cheating Behavior

      By: D.M. Markowitz, M. Kouchaki, J.T. Hancock and F. Gino
      In four studies, we evaluated how corporate misconduct relates to language patterns, perceptions of immorality, and unethical behavior. First, we analyzed nearly 190 codes of conduct from S&P 500 manufacturing companies and observed that corporations with ethics...  View Details
      Keywords: Obfuscation; Corporate Unethicality; Deception; Deception Spiral; Organizations; Values and Beliefs; Ethics; Perception; Behavior
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      Markowitz, D.M., M. Kouchaki, J.T. Hancock, and F. Gino. "The Deception Spiral: Corporate Obfuscation Leads to Perceptions of Immorality and Cheating Behavior." Journal of Language and Social Psychology 40, no. 2 (March 2021): 277–296.
      • 2021
      • Working Paper

      Risk Sensitivity or Social Signaling? Unmasking Behaviors with Video Analytics

      By: Shunyuan Zhang, Kaiquan Xu and Kannan Srinivasan
      In 2020, as the novel coronavirus spread globally, face masks were recommended in public settings to protect against and slow down the spread of the coronavirus. Why did people comply, or not, while shopping in 2020? Do these motivations relate to their shopping...  View Details
      Keywords: Video Analytics; In-store Shopping; Mask; Sensitivity To Risk; Social Perception; COVID-19; Health Pandemics; Consumer Behavior; Risk and Uncertainty; Attitudes
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      Zhang, Shunyuan, Kaiquan Xu, and Kannan Srinivasan. "Risk Sensitivity or Social Signaling? Unmasking Behaviors with Video Analytics." Harvard Business School Working Paper, No. 21-143, June 2021. (SSRN Working Paper Series, No. 3871144, June 2021.)
      • Article

      'Many Others Are Doing It, So Why Shouldn't I?': How Being in Larger Competitions Leads to More Cheating

      By: Celia Chui, Maryam Kouchaki and Francesca Gino
      In many spheres of life, from applying for a job to participating in an athletic contest to vying for a date, we face competition. Does the size of the competition pool affect our propensity to behave unethically in our pursuit of the prize? We propose that it does....  View Details
      Keywords: Unethical Behavior; Cheating; Competitors; Social Norms; Ethics; Behavior; Competition; Societal Protocols
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      Chui, Celia, Maryam Kouchaki, and Francesca Gino. "'Many Others Are Doing It, So Why Shouldn't I?': How Being in Larger Competitions Leads to More Cheating." Organizational Behavior and Human Decision Processes 164 (May 2021): 102–115.
      • 2020
      • Chapter

      The Group Malleability Intervention: Addressing Intergroup Conflicts by Changing Perceptions of Outgroup Malleability

      By: Amit Goldenberg, J. J. Gross and Eran Halperin
      Precise shifts in the ways people make sense of themselves, others, and social situations can help people flourish. This compelling handbook synthesizes the growing body of research on wise interventions—brief, nonclinical strategies that are "wise" to the impact of...  View Details
      Keywords: Social Psychology; Personality
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      Goldenberg, Amit, J. J. Gross, and Eran Halperin. "The Group Malleability Intervention: Addressing Intergroup Conflicts by Changing Perceptions of Outgroup Malleability." Chap. 15 in Handbook of Wise Interventions: How Social Psychology Can Help People Change, edited by Gregory M. Walton and Alia J. Crum. New York, NY: Guilford Press, 2020.
      • 2020
      • Working Paper

      In a Pandemic, People Must Remember: Friends Are Contagious

      By: T. Schlager and A.V. Whillans
      This article reveals a behavioral tendency that may contribute to the spread of the novel coronavirus (SARS-CoV-2). Across seven studies—including two representative samples of Americans and Canadians (N = 3,408)—we show that people consistently underestimate...  View Details
      Keywords: Coronavirus; Behavior; Health Pandemics; Relationships; Risk and Uncertainty; Perception
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      Schlager, T., and A.V. Whillans. "In a Pandemic, People Must Remember: Friends Are Contagious." Harvard Business School Working Paper, No. 21-011, July 2020. (Revised September 2020.)
      • July 2020
      • Article

      Tell It Like It Is: When Politically Incorrect Language Promotes Authenticity

      By: J. Schroeder, M. Rosenblum and F. Gino
      When a person’s language appears political—such as being politically correct or incorrect—it can influence fundamental impressions of him or her. Political correctness is “using language or behavior to seem sensitive to others’ feelings, especially those others who...  View Details
      Keywords: Language; Interpersonal Communication; Perception
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      Schroeder, J., M. Rosenblum, and F. Gino. "Tell It Like It Is: When Politically Incorrect Language Promotes Authenticity." Journal of Personality and Social Psychology 119, no. 1 (July 2020): 75–103.
      • 2021
      • Working Paper

      Changing Ingroup Boundaries: The Effect of Immigration on Race Relations in the U.S.

      By: Vasiliki Fouka and Marco Tabellini
      How do social group boundaries evolve? Does the appearance of a new outgroup change the ingroup's perceptions of other outgroups? We introduce a conceptual framework of context-dependent categorization, in which exposure to one minority leads to recategorization of...  View Details
      Keywords: In-group-out-group Relations; Immigration; Race; Attitudes; Boundaries; Prejudice and Bias
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      Fouka, Vasiliki, and Marco Tabellini. "Changing Ingroup Boundaries: The Effect of Immigration on Race Relations in the U.S." Harvard Business School Working Paper, No. 20-100, March 2020. (Accepted at American Political Science Review. Revised June 2021.)
      • March 2020
      • Article

      Is This My Group or Not? The Role of Ensemble Coding of Emotional Expressions in Group Categorization

      By: Amit Goldenberg, Timothy D. Sweeny, Emmanuel Shpigel and James J. Gross
      When exposed to others’ emotional responses, people often make rapid decisions as to whether these others are members of their group or not. These group categorization decisions have been shown to be extremely important to understanding group behavior. Yet, despite...  View Details
      Keywords: Categorization; Ensemble Coding; Summary Statistical Perception; Social Cognition; Emotions; Perception; Groups and Teams
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      Goldenberg, Amit, Timothy D. Sweeny, Emmanuel Shpigel, and James J. Gross. "Is This My Group or Not? The Role of Ensemble Coding of Emotional Expressions in Group Categorization." Journal of Experimental Psychology: General 149, no. 3 (March 2020).
      • December 2019
      • Case

      CME Group in 2019

      By: José B. Alvarez, Forest Reinhardt and Natalie Kindred
      Chicago-based CME Group is the world’s largest futures and options marketplace, with annual trading volume of over 4.8 billion contracts in 2018. This case is set in late 2019, as heightened perceptions of risk stemming from the U.S.-China trade war are driving record...  View Details
      Keywords: Financial Markets; Risk Management; Futures and Commodity Futures; Trade; Price; Competition; Risk and Uncertainty; Competitive Strategy; United States; China; Brazil
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      Alvarez, José B., Forest Reinhardt, and Natalie Kindred. "CME Group in 2019." Harvard Business School Case 520-048, December 2019.
      • December 2019
      • Article

      The Ethical Perils of Personal, Communal Relations: A Language Perspective

      By: Maryam Kouchaki, Francesca Gino and Yuval Feldman
      The current paper focuses on how the type of relationship that exists between a group and its members influences misconduct by fostering certain perceptions of the group. Using multiple methods, lab- and field-based experiments (N = 1,679), and a large dataset of S&P...  View Details
      Keywords: Language; Codes Of Conduct; Ethics; Communication; Perception; Behavior
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      Kouchaki, Maryam, Francesca Gino, and Yuval Feldman. "The Ethical Perils of Personal, Communal Relations: A Language Perspective." Psychological Science 30, no. 12 (December 2019): 1745–1766.
      • Article

      Thin Slices of Workgroups

      By: Patricia Satterstrom, Jeffrey T. Polzer, Lisa Kwan, Oliver P. Hauser, Wannawiruch Wiruchnipawan and Marina Burke
      In this paper, we explore whether perceivers can accurately assess the effectiveness of groups, how perceivers use group properties to inform their judgment, and the contextual and individual differences that allow some perceivers to be more accurate. Across seven...  View Details
      Keywords: Group Perception; Group Effectiveness; Thin Slices; Social Sensitivity; Attentional Focus; Groups and Teams; Performance Effectiveness; Perception
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      Satterstrom, Patricia, Jeffrey T. Polzer, Lisa Kwan, Oliver P. Hauser, Wannawiruch Wiruchnipawan, and Marina Burke. "Thin Slices of Workgroups." Organizational Behavior and Human Decision Processes 151 (March 2019): 104–117.
      • 2021
      • Working Paper

      From Immigrants to Americans: Race and Assimilation During the Great Migration

      By: Vasiliki Fouka, Soumyajit Mazumder and Marco Tabellini
      How does the arrival of a new minority group affect the social acceptance and outcomes of existing minorities? We study this question in the context of the First Great Migration. Between 1915 and 1930, 1.5 million African Americans moved from the U.S. South to Northern...  View Details
      Keywords: Assimilation; Great Migration; Group Identity; Immigration; Race; History; United States
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      Fouka, Vasiliki, Soumyajit Mazumder, and Marco Tabellini. "From Immigrants to Americans: Race and Assimilation During the Great Migration." Harvard Business School Working Paper, No. 19-018, August 2018. (Revised May 2021. Forthcoming at Review of Economic Studies. Also appears in VoxEU, The New York Times, Broadstreet and in the Skepticast.)
      • June 2018
      • Teaching Note

      Difficult Conversations and Dealing with Challenging Situations at Work

      By: Boris Groysberg and Amram Migdal
      Teaching Note for HBS Nos. 416-031, 416-032, 416-033, 416-034, 416-035, and 416-036.  View Details
      Keywords: Communication; Communication Intention and Meaning; Human Resources; Employee Relationship Management; Management Skills; Performance; Performance Evaluation; Personal Development and Career; Relationships; Groups and Teams; Social Psychology; Attitudes; Behavior; Conflict and Resolution; Conflict Management; Emotions; Perception; Personal Characteristics; Perspective; Power and Influence; Prejudice and Bias; Reputation; Satisfaction; Trust
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      Groysberg, Boris, and Amram Migdal. "Difficult Conversations and Dealing with Challenging Situations at Work." Harvard Business School Teaching Note 418-084, June 2018.
      • March 2018
      • Exercise

      Does It Hurt To Ask?

      By: Alison Wood Brooks
      Does It Hurt To Ask? (DIHTA) is an interactive exercise that pairs students (in groups of two) for a brief, spontaneous, open-ended conversation during class. Each student is given instructions to ask many questions (as many as possible) or few questions (ideally zero)...  View Details
      Keywords: Interpersonal Communication; Communication Strategy; Perception; Information; Power and Influence
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      Brooks, Alison Wood. "Does It Hurt To Ask?" Harvard Business School Exercise 918-037, March 2018.
      • Article

      Pseudo-Set Framing

      By: Kate Barasz, Leslie John, Elizabeth A. Keenan and Michael I. Norton
      Pseudo-set framing—arbitrarily grouping items or tasks together as part of an apparent “set”—motivates people to reach perceived completion points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study...  View Details
      Keywords: Framing Effects; Gestalt Psychology; Judgment; Judgments; Decision Making; Perception; Behavior
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      Barasz, Kate, Leslie John, Elizabeth A. Keenan, and Michael I. Norton. "Pseudo-Set Framing." Journal of Experimental Psychology: General 146, no. 10 (October 2017): 1460–1477.
      • August 2017
      • Article

      Effective Leadership of Surgical Teams: A Mixed Methods Study of Surgeon Behaviors and Functions

      By: J. Stone, E. Aveling, M. Frean, M. Shields, C. Wright, F. Gino, T. Sundt and S.J. Singer
      The importance of effective team leadership for achieving surgical excellence is widely accepted, but we understand less about the behaviors that achieve this goal. We studied cardiac surgical teams to identify leadership behaviors that best support surgical teamwork....  View Details
      Keywords: Groups and Teams; Leadership; Health Care and Treatment; Health Industry
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      Stone, J., E. Aveling, M. Frean, M. Shields, C. Wright, F. Gino, T. Sundt, and S.J. Singer. "Effective Leadership of Surgical Teams: A Mixed Methods Study of Surgeon Behaviors and Functions." Annals of Thoracic Surgery 104, no. 2 (August 2017): 530–537.
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