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All HBS Web
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- Faculty Publications (1,232)
HBS →
- April 2010 (Revised January 2013)
- Case
Southwest Airlines: In a Different World
By: James L. Heskett and W. Earl Sasser Jr.
This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates...
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Keywords:
Decision Choices and Conditions;
Service Delivery;
Service Operations;
Organizational Culture;
Competitive Strategy;
Air Transportation Industry;
New York (city, NY)
Heskett, James L., and W. Earl Sasser Jr. "Southwest Airlines: In a Different World." Harvard Business School Case 910-419, April 2010. (Revised January 2013.)
- March 2010
- Case
Transformation of Matsushita Electric Industrial (Abridged)
By: Michael Y. Yoshino and Endo Yukihiko
This is an abridged version of “Transformation of Matsushita Electric Industrial” (A), (B), and (C), HBS cases 905-412, 413, and 414.
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- March 2010
- Supplement
Boston Scientific Corporation (B)
By: Regina E. Herzlinger and Charlie Attlan
The case provides the denoument for Boston Scientific Corporation (A) HBS No. 310079.
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Keywords:
Medical Devices and Supplies Industry
- March 2010 (Revised May 2010)
- Case
Federal Bureau of Investigation, 2001 (Abridged)
By: Jan W. Rivkin and Michael Roberto
This is an abridged version of "Federal Bureau of Investigation (A)," HBS No. 707-500.
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Keywords:
Government and Politics
Rivkin, Jan W., and Michael Roberto. "Federal Bureau of Investigation, 2001 (Abridged)." Harvard Business School Case 710-450, March 2010. (Revised May 2010.)
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to...
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Keywords:
Transition;
Marketing Strategy;
Budgets and Budgeting;
Technology Adoption;
Digital Marketing;
Resource Allocation;
Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- January 2010 (Revised August 2012)
- Background Note
Note on Telemedicine
By: Regina E. Herzlinger and Jillian Copeland
This note provides background in all the modalities of telemedicine. It accompanies the cases "Medtronic: Patient Management Initiative" (A) and (B), HBS Nos. 302-005 and 309-064.
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Keywords:
Interactive Communication;
Entrepreneurship;
Health Care and Treatment;
Technological Innovation;
Information Technology;
Health Industry;
Telecommunications Industry
Herzlinger, Regina E., and Jillian Copeland. "Note on Telemedicine." Harvard Business School Background Note 310-075, January 2010. (Revised August 2012.)
- November 2009 (Revised October 2010)
- Case
AME Learning Inc.
By: Thomas R. Eisenmann and Ann Leamon
Justin Joffe is about to graduate from HBS in Spring 2009. He must decide whether to join his father's company, Toronto-based AME Learning, as president working alongside his father who will be CEO. AME has been in business for 12 years, mostly as a small consulting...
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Keywords:
Business Model;
Family Business;
Age;
Private Equity;
Financing and Loans;
Growth and Development Strategy;
Family and Family Relationships
Eisenmann, Thomas R., and Ann Leamon. "AME Learning Inc." Harvard Business School Case 810-065, November 2009. (Revised October 2010.)
- October 2009
- Article
Managing Risk in the New World
Five experts gathered recently to discuss the future of enterprise risk management: Kaplan, the Baker Foundation Professor at Harvard Business School, who with his colleague David Norton developed the balanced scorecard; Mikes, an assistant professor at HBS who studies...
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Keywords:
Forecasting and Prediction;
Financial Crisis;
Capital Structure;
Job Cuts and Outsourcing;
Risk Management
Kaplan, Robert S., Anette Mikes, Robert Simons, Peter Tufano, and Michael Hofmann Jr. "Managing Risk in the New World." Harvard Business Review 87, no. 10 (October 2009): 68–75.
- November 2008
- Case
The StarNight Hotel Construction Bid: Real Time Competition on Schedule, Scope, and Cost
By: John D. Macomber
The case is intended for use with the HBS Educational Technology Group "Construction Bidding Simulation." Material that can be taught includes quantity survey methodology (from the case); analyzing preliminary estimated costs per building trade (from the discussion...
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Keywords:
Decision Choices and Conditions;
Construction;
Cost;
Contracts;
Bids and Bidding;
Real Estate Industry
Macomber, John D. "The StarNight Hotel Construction Bid: Real Time Competition on Schedule, Scope, and Cost." Harvard Business School Case 209-067, November 2008.
- November 2008
- Supplement
Differences at Work: Sameer (B)
By: Sandra J. Sucher and Rachel Gordon
In Differences at Work: Sameer (B) HBS Case No. 9-609-054, Sameer leaves the firm at the summer's end without confronting his employer about the jokes and wondering whether he made the right choice. Later Sameer's former employer calls him to apologize for their...
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Keywords:
Decision Choices and Conditions;
Moral Sensibility;
Resignation and Termination;
Working Conditions;
Opportunities;
Behavior
Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Sameer (B)." Harvard Business School Supplement 609-054, November 2008.
- October 2008
- Background Note
Note on the Global Wind Industry
By: Richard H. K. Vietor and Juliana Seminerio
This note provides background information on the global wind industry and is meant to accompany HBS cases "The Suzlon Edge" (708-051); "Cape Wind: Offshore Wind Energy in the USA" (708-022); and "Supergrid" (707-016).
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Vietor, Richard H. K., and Juliana Seminerio. "Note on the Global Wind Industry." Harvard Business School Background Note 709-005, October 2008.
- Fourth Quarter 2008
- Article
HBS Focus: The Reality of Corporate Boards
By: Jay W. Lorsch
Keywords:
Governance
Lorsch, Jay W. "HBS Focus: The Reality of Corporate Boards." Directors & Boards 33, no. 1 (Fourth Quarter 2008).
- September 2008
- Background Note
Background on the Technology of Molecular Diagnostics
By: Regina E. Herzlinger and Jason Sanders
To be used as background reading for the "EXACT Sciences Corp.: Commercializing a Diagnostic Test" and "Diagnostic Genomics" cases, HBS nos. 308-090 and 309-040.
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Keywords:
Health Testing and Trials;
Technology;
Biotechnology Industry;
Medical Devices and Supplies Industry
Herzlinger, Regina E., and Jason Sanders. "Background on the Technology of Molecular Diagnostics." Harvard Business School Background Note 309-050, September 2008.
- July 2008
- Course Overview Note
The Devil Wears Prada (HBS Version) (TN)
By: Howard H. Stevenson and Shirley Spence
The Devil Wears Prada is used to facilitate a discussion of the role of communities in people's lives. It is used in a second year MBA elective at HBS called Building a Business in the Context of a Life (BBCL). BBCL is primarily designed for students who plan to be...
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- July 2008 (Revised May 2017)
- Teaching Note
Financial Leadership in Novartis Consumer Health Businesses
By: Boris Groysberg and Geoff Marietta
Teaching Note for HBS No. 406-102.
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- June 2008
- Case
Kidney Matchmakers
By: Brian J. Hall and Nicole Bennett
In this case we look at the design and development of an unconventional market, where neither money nor traditional "goods" are exchanged. Kidney exchange is an idea pioneered by HBS professor and market designer Alvin Roth and a small group of innovative doctors. This...
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Keywords:
Moral Sensibility;
Disruptive Innovation;
Market Design;
Market Transactions;
Value Creation;
Health Industry
Hall, Brian J., and Nicole Bennett. "Kidney Matchmakers." Harvard Business School Case 908-068, June 2008.
- April 2008
- Case
Four Products: Predicting Diffusion (2008)
An updated "Four Products" case. This 2008 version includes: sliced peanut butter, foldable bicycle tires, high-end wooden puzzles, and artificial dirt for thoroughbred race tracks. These four products form the basis to assess the drivers of new product adoption. In...
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Keywords:
Forecasting and Prediction;
Innovation and Invention;
Product Marketing;
Demand and Consumers;
Adoption
Gourville, John T. "Four Products: Predicting Diffusion (2008)." Harvard Business School Case 508-103, April 2008.
- February 2008 (Revised March 2008)
- Case
Harvard Business School
By: Srikant M. Datar, David A. Garvin and Carin-Isabel Knoop
In 2008 the Boston-based Harvard Business School would turn 100. As the centennial year began, the HBS community and leadership were reflecting on how the School might fulfill its mission to "develop business leaders who make a difference in the world" in the next...
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Keywords:
Business Education;
Cases;
Leadership Development;
Management;
Management Skills;
Organizational Change and Adaptation;
Planning;
Problems and Challenges;
Segmentation;
Education Industry
Datar, Srikant M., David A. Garvin, and Carin-Isabel Knoop. "Harvard Business School." Harvard Business School Case 308-012, February 2008. (Revised March 2008.)
- January 2008 (Revised August 2009)
- Module Note
Competing through Business Models (A)
By: Ramon Casadesus-Masanell and Joan E. Ricart
This note defines the concepts of business model and the value loop. It also introduces business model representations and proposes four tests for evaluating business models in isolation. This is the first note in a series of three written for the HBS elective course...
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Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competing through Business Models (A)." Harvard Business School Module Note 708-452, January 2008. (Revised August 2009.)
- November 2007
- Case
Differences at Work: Emily (A)
By: Sandra J. Sucher and Rachel Gordon
In Differences at Work: Emily (A) HBS Case No. 9-408-014 Emily, a private equity analyst, reads disturbing, sexually focused emails written about her by work colleagues and acquaintances after they all attended a work-related social event. Emily debates what she should...
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Keywords:
Moral Sensibility;
Behavior;
Decision Choices and Conditions;
Organizational Culture;
Problems and Challenges;
Gender
Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Emily (A)." Harvard Business School Case 408-014, November 2007.