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All HBS Web
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- Faculty Publications (3,724)
- April 1989 (Revised March 1990)
- Case
Burlington Northern (B)
Describes the experiences of a seasoned Burlington Northern (BN) sales representative after the introduction of ShipSmart, a decision support system developed by the BN to help its employees and customers analyze logistics problems. After a brief description of a...
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Keywords:
Change Management;
Expansion;
Rail Transportation;
Logistics;
Distribution Channels;
Truck Transportation;
Innovation and Invention;
Sales;
Rail Industry;
United States
Hammond, Janice H. "Burlington Northern (B)." Harvard Business School Case 689-083, April 1989. (Revised March 1990.)
- April 1989 (Revised October 2005)
- Case
James Burke: A Career in American Business (A)
By: Richard S. Tedlow and Wendy Smith
Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of...
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Keywords:
Business History;
Marketing Strategy;
Ethics;
Personal Development and Career;
Crisis Management;
Health Industry;
Health Industry;
United States
Tedlow, Richard S., and Wendy Smith. "James Burke: A Career in American Business (A)." Harvard Business School Case 389-177, April 1989. (Revised October 2005.)
- April 1989 (Revised January 1994)
- Case
Novo Industri
By: Michael E. Porter and Michael J. Enright
Describes the structure of the insulin industry, a treatment for diabetes and Novo's strategy and competitive position in early 1982. The industry is undergoing significant change and Novo must decide how to defend and build its international position. Designed as an...
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Keywords:
Change;
Global Strategy;
Industry Structures;
Alliances;
Competitive Strategy;
Health Disorders;
Pharmaceutical Industry
Porter, Michael E., and Michael J. Enright. "Novo Industri." Harvard Business School Case 389-148, April 1989. (Revised January 1994.)
- April 1989 (Revised May 1993)
- Case
Novel Combination of Two Drugs (A)
Herzlinger, Regina E. "Novel Combination of Two Drugs (A)." Harvard Business School Case 189-168, April 1989. (Revised May 1993.)
- April 1989
- Supplement
Novel Combination of Two Drugs (B)
Herzlinger, Regina E. "Novel Combination of Two Drugs (B)." Harvard Business School Supplement 189-169, April 1989.
- April 1989
- Supplement
Novel Combination of Two Drugs (C)
Herzlinger, Regina E. "Novel Combination of Two Drugs (C)." Harvard Business School Supplement 189-170, April 1989.
- April–June 1989
- Article
How Far Should Global Products Go?
By: Louis T Wells Jr and Sushil Vachani
Keywords:
Product
Wells, Louis T., Jr, and Sushil Vachani. "How Far Should Global Products Go?" Vikalpa 14, no. 2 (April–June 1989): 3–10.
- February 1989 (Revised October 1994)
- Case
Asahi Breweries Ltd.
Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer...
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Keywords:
Competitive Strategy;
Expansion;
Leadership;
Organizational Structure;
Product Launch;
Management Teams;
Business or Company Management;
Marketing Strategy;
Supply Chain Management;
Mission and Purpose;
Food and Beverage Industry;
Japan
Salter, Malcolm S. "Asahi Breweries Ltd." Harvard Business School Case 389-114, February 1989. (Revised October 1994.)
- January 1989
- Background Note
Managing Information Technology: System Development
By: James I. Cash Jr. and Thomas H. Davenport
Provides an overview of the system development process in large organizations. Describes traditional life cycle approaches as well as more recent methods, e.g., prototyping. The objective is to familiarize students with the terminology and issues involving system...
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Cash, James I., Jr., and Thomas H. Davenport. "Managing Information Technology: System Development." Harvard Business School Background Note 189-132, January 1989.
- January 1989 (Revised June 1993)
- Case
Health Industry Manufacturers Association
By: George C. Lodge
Keywords:
Medical Devices and Supplies Industry
Lodge, George C. "Health Industry Manufacturers Association." Harvard Business School Case 389-085, January 1989. (Revised June 1993.)
- Second Semester 1989
- Article
Como Mercadear un Pais
By: Louis T Wells Jr and A. Wint
Wells, Louis T., Jr, and A. Wint. "Como Mercadear un Pais." Revista-INCAE 3, no. 2 (Second Semester 1989): 55–63.
- 1989
- Other Unpublished Work
Intellectual Property and Developing Countries: Options for US Policy
By: Louis T Wells Jr
- November 1988 (Revised January 1992)
- Teaching Note
Hospital Corp. of America (A), Teaching Note
By: W. Carl Kester and David W. Mullins Jr.
Teaching Note for (9-283-053).
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Keywords:
Health Industry
- November 1988
- Teaching Note
Hospital Corp. of America (B), Teaching Note
By: W. Carl Kester
Teaching Note for (9-283-054).
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- September 1988 (Revised November 1988)
- Supplement
Watt Group: Consumer Product and Retailing Doctors (B)
By: Ray A. Goldberg
Goldberg, Ray A. "Watt Group: Consumer Product and Retailing Doctors (B)." Harvard Business School Supplement 589-052, September 1988. (Revised November 1988.)
- September 1988
- Supplement
Watt Group: Consumer Product and Retailing Doctors (C)
By: Ray A. Goldberg
Goldberg, Ray A. "Watt Group: Consumer Product and Retailing Doctors (C)." Harvard Business School Supplement 589-053, September 1988.
- September 1988 (Revised July 2000)
- Case
Alex Dean
By: Shoshana Zuboff, Dave DeLong and Kathleen Scharf
Traces the evolution of Alex Dean's internal and external careers, exploring his psychological and emotional development, as well as seemingly dramatic shifts in career direction from research scientist to venture capitalist. Designed to encourage students to reflect...
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Keywords:
Personal Development and Career;
Jobs and Positions;
Emotions;
Research and Development;
Venture Capital
Zuboff, Shoshana, Dave DeLong, and Kathleen Scharf. "Alex Dean." Harvard Business School Case 489-039, September 1988. (Revised July 2000.)
- July 1988
- Article
Nutrition Policy: Building the Bridge between Science and Politics
By: James E. Austin and C. Overholt
Austin, James E., and C. Overholt. "Nutrition Policy: Building the Bridge between Science and Politics." Annual Review of Nutrition 8 (July 1988): 1–20.
- June 1988
- Case
Decontrol of Fertilizer Prices in Pakistan
Wells, Louis T., Jr. "Decontrol of Fertilizer Prices in Pakistan." Harvard Business School Case 388-087, June 1988.
- 1987
- Chapter
Evaluating Foreign Investment with Special Reference to Southeast Asia
By: L. T. Wells Jr.
Keywords:
Foreign Direct Investment;
Performance Evaluation;
Developing Countries and Economies;
Asia
Wells, L. T., Jr. "Evaluating Foreign Investment with Special Reference to Southeast Asia." In Direct Foreign Investment: Costs and Benefits, edited by Richard D. Robinson. New York: Greenwood Press, 1987. (Also in Chinese Academy of Social Science paper series (in Chinese) and reprinted in T. H. Moran (ed.), Governments and Transnational Corporations (London and New York: Rutledge, 1993), pp. 285-308.)