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All HBS Web
(6,765)
- Faculty Publications (1,979)
- March 1993
- Case
West Paces Medical Center
By: Regina E. Herzlinger and Sharon Kleefield
Keywords:
Health Industry
Herzlinger, Regina E., and Sharon Kleefield. "West Paces Medical Center." Harvard Business School Case 193-139, March 1993.
- March 1993
- Supplement
Burroughs Wellcome and AZT (B)
Describes Burroughs Wellcome's response to protests over the pricing of its AIDS drug AZT in September 1989. Also presents short-term reactions by government officials, AIDS activists, and investors to Burroughs Wellcome's strategy.
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Keywords:
Ethics;
Health Pandemics;
Multinational Firms and Management;
Price;
Crime and Corruption;
Risk and Uncertainty;
Business Strategy;
Business and Community Relations;
Business and Government Relations;
Business and Shareholder Relations;
Pharmaceutical Industry
Emmons, Willis M., III. "Burroughs Wellcome and AZT (B)." Harvard Business School Supplement 793-114, March 1993.
- March 1993
- Supplement
Burroughs Wellcome and AZT (C)
Describes key developments relating to Burroughs Wellcome, AZT and other AIDS drugs, and the AIDS issue in general from late 1989 through 1992. Includes excerpts from Wellcome PLC's financial statements and updated statistics on AIDS in the United States.
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Keywords:
Health Pandemics;
Multinational Firms and Management;
Financial Statements;
Pharmaceutical Industry;
United States
Emmons, Willis M., III. "Burroughs Wellcome and AZT (C)." Harvard Business School Supplement 793-115, March 1993.
- February 1993 (Revised March 1995)
- Case
Bernd Sterzel at the IVth Medizinische Klinik (A)
By: Linda A. Hill
After 10 years of running a small laboratory at Yale Medical School, Dr. R. Bernd Sterzel assumes leadership of a nephrology clinic in Nurnberg and Erlangen, Germany. In his ambitious efforts to transform the clinic into a leading academic research institution, he...
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Keywords:
Change Management;
Organizational Change and Adaptation;
Problems and Challenges;
Cross-Cultural and Cross-Border Issues;
Health Industry;
Germany;
Connecticut
Hill, Linda A. "Bernd Sterzel at the IVth Medizinische Klinik (A)." Harvard Business School Case 493-059, February 1993. (Revised March 1995.)
- February 1993 (Revised March 1995)
- Supplement
Bernd Sterzel at the IVth Medizinische Klinik (B)
By: Linda A. Hill
Supplements the (A) case.
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Keywords:
Health Industry
Hill, Linda A. "Bernd Sterzel at the IVth Medizinische Klinik (B)." Harvard Business School Supplement 493-060, February 1993. (Revised March 1995.)
- February 1993 (Revised March 1995)
- Supplement
Bernd Sterzel at the IVth Medizinische Klinik (C)
By: Linda A. Hill
Supplements the (A) case.
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Keywords:
Health Industry
Hill, Linda A. "Bernd Sterzel at the IVth Medizinische Klinik (C)." Harvard Business School Supplement 493-061, February 1993. (Revised March 1995.)
- February 1993 (Revised August 1995)
- Case
Medicare Payment for Drugs and Medical Devices
Keywords:
Health Care and Treatment;
Business and Government Relations;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry
Herzlinger, Regina E. "Medicare Payment for Drugs and Medical Devices." Harvard Business School Case 193-099, February 1993. (Revised August 1995.)
- December 1992 (Revised November 1994)
- Case
Becton Dickinson Division: Marketing Organization
The marketing director for the largest division of a health care products company is reviewing the structure and staffing of the division's marketing organization. The division has authorization to hire an additional marketing manager. Hence, the immediate case...
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Keywords:
Business Conglomerates;
Health Care and Treatment;
Human Resources;
Recruitment;
Selection and Staffing;
Managerial Roles;
Product Marketing;
Measurement and Metrics;
Organizational Structure;
Strategy;
Consumer Products Industry;
Consumer Products Industry
Cespedes, Frank V. "Becton Dickinson Division: Marketing Organization." Harvard Business School Case 593-070, December 1992. (Revised November 1994.)
- October 1992
- Case
Quantum Orthopedics, Inc.
Keywords:
Health Industry
Sahlman, William A. "Quantum Orthopedics, Inc." Harvard Business School Case 293-042, October 1992.
- October 1992 (Revised September 1993)
- Case
Nopane Advertising Strategy
By: David E. Bell
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results...
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Keywords:
Competition;
Intellectual Property;
Advertising;
Health Care and Treatment;
Brands and Branding;
Product Marketing;
Pharmaceutical Industry;
United States
Bell, David E. "Nopane Advertising Strategy." Harvard Business School Case 893-005, October 1992. (Revised September 1993.)
- 1992
- Book
Creating New Health Care Ventures: The Role of Management
By: R. E. Herzlinger
Herzlinger, R. E. Creating New Health Care Ventures: The Role of Management. Gaithersburg, MD: Aspen Publishing, 1992.
- September 1992 (Revised July 1994)
- Case
MEM Company, Inc.: English Leather
By: Frank V. Cespedes and Laura Goode
In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions...
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Keywords:
Change Management;
Decision Choices and Conditions;
Brands and Branding;
Product Positioning;
Consumer Behavior;
Distribution Channels;
Business Strategy;
Consumer Products Industry
Cespedes, Frank V., and Laura Goode. "MEM Company, Inc.: English Leather." Harvard Business School Case 593-035, September 1992. (Revised July 1994.)
- September 1992 (Revised October 1992)
- Case
Massachusetts General Hospital: Cancer Research Center
By: Ray A. Goldberg and Eve Stacey
Goldberg, Ray A., and Eve Stacey. "Massachusetts General Hospital: Cancer Research Center." Harvard Business School Case 593-029, September 1992. (Revised October 1992.)
- August 1992 (Revised September 1993)
- Case
CHS Dental Laboratory, Inc. (A)
Keywords:
Health Industry
Sahlman, William A. "CHS Dental Laboratory, Inc. (A)." Harvard Business School Case 293-029, August 1992. (Revised September 1993.)
- August 1992 (Revised August 1993)
- Case
CHS Dental Laboratory, Inc. (B)
Keywords:
Health Industry
Sahlman, William A. "CHS Dental Laboratory, Inc. (B)." Harvard Business School Case 293-030, August 1992. (Revised August 1993.)
- July 1992 (Revised March 1994)
- Teaching Note
Beverly Hospital and North Shore Birth Center TN
- June 1992
- Teaching Note
New England Critical Care, Inc., Teaching Note
- June 1992
- Teaching Note
Episcopal Retirement Homes, Inc., Teaching Note
- June 1992
- Teaching Note