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All HBS Web
(3,335)
- Faculty Publications (1,376)
- December 1993 (Revised March 1995)
- Case
Medical Products Co.
By: Robert H. Hayes
In early 1990, the company is contemplating changes in its European plant network for producing hypodermic products, including the total production capacity to be provided, the number and location of plants over which to spread this capacity, and which products should...
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Keywords:
Factories, Labs, and Plants;
Decision Making;
Forecasting and Prediction;
Cost;
Production;
Performance Capacity;
Performance Effectiveness;
Strategic Planning;
Competitive Strategy;
Health Industry;
Health Industry;
Europe
Hayes, Robert H. "Medical Products Co." Harvard Business School Case 694-065, December 1993. (Revised March 1995.)
- October 1993 (Revised November 1994)
- Case
Becton Dickinson & Co.: Multidivisional Marketing Programs
In response to a potential competitive inroad at a key account, managers at Becton Dickinson are considering a multidivisional marketing effort.
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Keywords:
Marketing Communications;
Accounting Audits;
Management;
Supply Chain Management;
Organizations;
Sales;
Change Management;
Health Industry
Cespedes, Frank V. "Becton Dickinson & Co.: Multidivisional Marketing Programs." Harvard Business School Case 594-060, October 1993. (Revised November 1994.)
- October 1993 (Revised July 1994)
- Case
A Brush with AIDS (A)
By: Joseph L. Badaracco Jr. and Jerry Useem
A product manager at a health products company is responsible for marketing sharps containers, which hospitals use to store used needles in order to protect medical workers from being pricked with AIDS-contaminated needles. After hospitals report repeated instances of...
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Keywords:
Health;
Cost vs Benefits;
Motivation and Incentives;
Safety;
Values and Beliefs;
Profit;
Goals and Objectives;
Compensation and Benefits;
Medical Devices and Supplies Industry
Badaracco, Joseph L., Jr., and Jerry Useem. "A Brush with AIDS (A)." Harvard Business School Case 394-058, October 1993. (Revised July 1994.)
- June 1993 (Revised February 1994)
- Case
Three New Opportunities and the Seven Skills of Management
Keywords:
Opportunities;
Management;
Management Practices and Processes;
Management Skills;
Health Industry
Herzlinger, Regina E. "Three New Opportunities and the Seven Skills of Management." Harvard Business School Case 193-187, June 1993. (Revised February 1994.)
- May 1993
- Case
Patient Transfusion Services Lab of Central Blood Bank
By: James L. Heskett
The vice president of the Lab and Clinical Services at Central Blood Bank is faced with the challenge of convincing a hospital to use economical shared patient transfusion testing services.
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Keywords:
Health Care and Treatment;
Quality;
Service Operations;
Mathematical Methods;
Customer Satisfaction;
Health Industry
Heskett, James L. "Patient Transfusion Services Lab of Central Blood Bank." Harvard Business School Case 693-091, May 1993.
- May 1993
- Teaching Note
Patient Transfusion Services Lab of Central Blood Bank TN
By: James L. Heskett
Teaching Note for (9-693-091).
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Keywords:
Health Industry
- May 1993
- Case
Alexander Hospital Gift Shoppe
Herzlinger, Regina E. "Alexander Hospital Gift Shoppe." Harvard Business School Case 193-117, May 1993.
- May 1993
- Teaching Note
Alexander Hospital Gift Shoppe TN
- May 1993
- Case
Lourdville Health Center
Keywords:
Health Industry
Herzlinger, Regina E. "Lourdville Health Center." Harvard Business School Case 193-119, May 1993.
- May 1993
- Teaching Note
Lourdville Health Center TN
- May 1993
- Teaching Note
Nasus Clinic TN
- April 1993
- Teaching Note
Becton Dickinson Division: Marketing Organization TN
Teaching Note for (9-593-070).
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- April 1993 (Revised April 2006)
- Case
Colgate-Palmolive Co.: The Precision Toothbrush
By: John A. Quelch
Colgate-Palmolive Co. is considering how to position its new technological toothbrush, Precision. The case explores issues concerned with new product launches and requires students to do profitability analyses of different positioning alternatives.
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Keywords:
Technological Innovation;
Product Positioning;
Product Launch;
Consumer Products Industry;
Consumer Products Industry;
United States
Quelch, John A. "Colgate-Palmolive Co.: The Precision Toothbrush." Harvard Business School Case 593-064, April 1993. (Revised April 2006.)
- April 1993 (Revised November 1994)
- Case
Chiron Corp.
Pablo Valenzuela, vice president of R&D at Chiron Corp., faces several choices for how to allocate scarce resources across several promising projects. These choices will determine Chiron's position in several emerging biotechnology and diagnostic markets, including...
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Keywords:
Health Testing and Trials;
Research and Development;
Failure;
Business Strategy;
Joint Ventures;
Strategic Planning;
Opportunities;
Product Development;
Biotechnology Industry;
California
Wheelwright, Steven C. "Chiron Corp." Harvard Business School Case 693-052, April 1993. (Revised November 1994.)
- April 1993 (Revised May 2009)
- Case
Aravind Eye Hospital, Madurai, India: In Service for Sight, The
Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population....
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Keywords:
Developing Countries and Economies;
Social Marketing;
Service Delivery;
Service Operations;
Welfare;
Expansion;
Health Industry;
India
Rangan, V. Kasturi. "Aravind Eye Hospital, Madurai, India: In Service for Sight, The." Harvard Business School Case 593-098, April 1993. (Revised May 2009.)
- March 1993 (Revised June 1995)
- Case
Singapore TradeNet: The Tale Continues
By: Lynda M. Applegate, John L. King and Boon-Siong Neo
Continues the story of Singapore Network Services Pte. Ltd. (SNS), which was created to initiate and manage the creation of value-added networks for trade and other aspects of commerce in the island nation of Singapore. SNS built on its TradeNet experience to develop...
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Keywords:
Internet and the Web;
Information Infrastructure;
Internet and the Web;
Profit Sharing;
Partners and Partnerships;
Trade;
Business and Government Relations;
Web Services Industry;
Singapore
Applegate, Lynda M., John L. King, and Boon-Siong Neo. "Singapore TradeNet: The Tale Continues." Harvard Business School Case 193-136, March 1993. (Revised June 1995.)
- March 1993 (Revised July 1995)
- Case
South Eye Institute
By: Regina E. Herzlinger and Wayne A. Adams
Keywords:
Health Industry
Herzlinger, Regina E., and Wayne A. Adams. "South Eye Institute." Harvard Business School Case 193-140, March 1993. (Revised July 1995.)
- March 1993
- Case
West Paces Medical Center
By: Regina E. Herzlinger and Sharon Kleefield
Keywords:
Health Industry
Herzlinger, Regina E., and Sharon Kleefield. "West Paces Medical Center." Harvard Business School Case 193-139, March 1993.
- March 1993
- Supplement
Burroughs Wellcome and AZT (B)
Describes Burroughs Wellcome's response to protests over the pricing of its AIDS drug AZT in September 1989. Also presents short-term reactions by government officials, AIDS activists, and investors to Burroughs Wellcome's strategy.
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Keywords:
Ethics;
Health Pandemics;
Multinational Firms and Management;
Price;
Crime and Corruption;
Risk and Uncertainty;
Business Strategy;
Business and Community Relations;
Business and Government Relations;
Business and Shareholder Relations;
Pharmaceutical Industry
Emmons, Willis M., III. "Burroughs Wellcome and AZT (B)." Harvard Business School Supplement 793-114, March 1993.
- March 1993
- Supplement
Burroughs Wellcome and AZT (C)
Describes key developments relating to Burroughs Wellcome, AZT and other AIDS drugs, and the AIDS issue in general from late 1989 through 1992. Includes excerpts from Wellcome PLC's financial statements and updated statistics on AIDS in the United States.
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Keywords:
Health Pandemics;
Multinational Firms and Management;
Financial Statements;
Pharmaceutical Industry;
United States
Emmons, Willis M., III. "Burroughs Wellcome and AZT (C)." Harvard Business School Supplement 793-115, March 1993.