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All HBS Web
(51)
- News (16)
- Research (23)
- Multimedia (1)
- Faculty Publications (9)
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- 01 Nov 2016
- First Look
First Look - November 1, 2016
relaunched as a luxury eyewear brand after a fifty-year absence from the marketplace. This case focuses on reviving a dormant brand with a 200-year plus heritage of innovation,...
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Sean Silverthorne
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
promote China’s 5,000-year-old cultural heritage and leverage Chinese craftsmanship to design contemporary products. Describing the brand evolution over its first eight years of existence, the case allows...
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Carmen Nobel
- 01 Aug 1998
- News
Spring Reunions: Milestones and Memories
the heritage my father left us," says Bertarelli, who has led the Ares-Serono Group, already strong, to even greater heights. During the last five years he has formed a management executive committee and reorganized the firm "to prepare...
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Eileen K. McCluskey
- Web
There Are No HBS People, Just People Who Happen to Go to HBS - MBA
However, my second summer I brushed shoulders with P&G’s brand team and started to realize I enjoyed customer clinics much more. I wanted more influence on designing customer experiences, and while I was good at engineering, I wasn’t...
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- 20 Sep 2016
- First Look
September 20, 2016
growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium Gulf carriers on the other. The company, therefore, decided to launch a low-cost airline of its own called Scoot, the fourth brand in its portfolio....
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Sean Silverthorne
- 05 Apr 2011
- First Look
First Look: April 5
ability to integrate the efforts of non-Chinese leaders are involved. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311074-PDF-ENG Herborist John Deighton, Leora Kornfeld, Yanqun He, and Qingyun JiangHarvard Business School Case 511-051 Global View Details
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Sean Silverthorne
- 25 Oct 2016
- First Look
October 25, 2016
insulate consumers from cost sharing, thereby undermining insurers’ ability to influence drug utilization. We study the impact of copay coupons on branded drugs first facing generic entry between 2007 and 2010. To overcome endogeneity...
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Sean Silverthorne
- 01 Dec 2012
- News
From Where We Stand
goals is permissible—a lesson no one taught me early in my career. FLAVIA BUARQUE DE ALMEIDA Cathy Benko (MBA 1989), vice chairman and chief talent officer, Deloitte Consulting, Foster City, California First, someone who can help you think through what your personal...
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- 01 Oct 1996
- News
Leading In a New Era
as well as a positive brand image, good relationships with key customers, and some $250 million cash (and no debt). "For me," Charron notes, "it was simply a question of how to deploy those assets and how to take advantage of the...
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Nancy O. Perry
- 10 Dec 2014
- News
Front-Row Seat
transformation of the enterprise,” Bennet continues. “In many ways, the digital manifestation of the Atlantic was truer to the original heritage of the magazine than the magazine itself was at the time, in the sense that our website...
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- Web
Print View - Course Catalog
General Management, Organizational Behavior Lynn Paine Spring2025 Q3Q4 3.0 Crafting Your Life: The First 10 Years Post MBA (LIFE) Organizational Behavior Leslie Perlow Fall2024 Q1Q2 3.0 Creating Brand Value Marketing Michael Moynihan...
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