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- Faculty Publications (14)
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- All HBS Web (106)
- Faculty Publications (14)
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
change the identity meanings associated with their brands in general, especially for a brand that has a long history of narrative and storytelling and suddenly wants to shift...
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- July 2022 (Revised January 2023)
- Case
Vicky Tsai and Tatcha: Confronting Stereotypes
By: Geoffrey Jones and Veronica Tong
Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully...
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Keywords:
Cosmetics Industry;
Japan;
Startup;
Marketing;
Entrepreneurship;
Growth and Development;
Product Development;
Product Marketing;
Acquisition;
Identity;
Brands and Branding;
Ethnicity;
Gender;
Beauty and Cosmetics Industry;
United States
Jones, Geoffrey, and Veronica Tong. "Vicky Tsai and Tatcha: Confronting Stereotypes." Harvard Business School Case 323-007, July 2022. (Revised January 2023.)
- 5 Sep 2013
- Conference Presentation
The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States
By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to...
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Hisano, Ai. "The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States." Paper presented at the CHORD Conference, Centre for the History of Retailing and Distribution (CHORD), Leeds, UK, September 5, 2013.
- 29 Jan 2013
- First Look
First Look: Jan. 29
different non-work identity management strategies-namely assenting to, complying with, resisting, or inverting the pressures-and delineate the consequences of these strategies for people and their organizations/occupations. Expected Firm...
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Keywords:
Sean Silverthorne
- Web
Placement - Doctoral
Performance in Healthcare Delivery Advisors: Robert S. Huckman, Guy David, and Ariel D. Stern 2018 Michaela Kerrissey Health Policy (Management), 2018 Placement: Harvard University, T.H. Chan School of Public Health Dissertation: Integrating across boundaries:...
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- 11 Dec 2012
- First Look
First Look: Dec. 11
triggered by fault lines and coalitions. This review sets the stage for describing novel pathways through which identities and interests, when considered together, can affect team processes and outcomes....
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Keywords:
Sean Silverthorne
- 14 Oct 2014
- First Look
First Look: October 14
firms. These findings remain robust when we address potential reverse causality by exploring the regional pattern and process of agglomeration. Publisher's link:...
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Keywords:
Sean Silverthorne
- Web
Human Behavior & Decision-Making - Faculty & Research
The seeming randomness by which spontaneous thoughts arise might give people good reason to dismiss them as meaningless. We suggest that it is precisely the lack of control over and access to the processes by which they arise that leads...
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- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
define theirs, the authors have devised a tool called the corporate brand identity matrix. It guides teams through an examination of the nine components of corporate identity, which include mission, culture,...
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Keywords:
Dina Gerdeman
- Web
Frequently Asked Questions | HBS Online
self-enroll in their selected course with an organization-specific access code. We will provide detailed instructions for access code enrollment. We offer guaranteed admission for all your participants, so they do not need to apply. How quickly can our participants...
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- 18 Dec 2012
- First Look
First Look: December 18
relationships when it instead primarily encourages newcomers to express their personal identities. In a field experiment carried out in a large business process outsourcing company, we found that initial socialization focused on personal...
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Keywords:
Carmen Nobel
- Web
Named Fellowship Funds - Alumni
Turkey, Işik led several mergers and acquisitions projects throughout Europe and the United States as director of corporate development for Bertelsmann AG. She is the founder of Shaya Turkey, a multibrand retail operation that led the successful launch of more than 20...
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- 05 Feb 2013
- First Look
First Look: Feb. 5
PublicationsIn Search of the Self at Work: Young Adults' Experiences of a Dual Identity Organization Authors:Anteby, Michel, and Amy Wrzesniewski Publication:Research in Sociology of Work Abstract Purpose: Multiple forces that shape the...
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Keywords:
Sean Silverthorne
- Web
Topics - HBS Working Knowledge
Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (9) Attitudes (16) Auctions (4) Balanced Scorecard (11) Banks and Banking (28) Behavioral Finance (7) Behavior (73) Bids and Bidding (1) Bonds (7) Borrowing and Debt (12) Boundaries (4)...
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- Web
HBS - The year in Review
research, and representing the School. Brand Identity Refreshed The new year brought a refresh to Harvard Business School’s iconic brand, the first in over a decade. In December, after nearly a year of...
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- 28 Apr 2009
- First Look
First Look: April 28, 2009
by-product produced is exactly the amount that can be produced using the entire waste stream). The operational synergy in the joint production process is manifested as one of two subsidies: the by-product is subsidized by the disposal...
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Keywords:
Martha Lagace
- 03 Aug 2010
- First Look
First Look: August 3
brand loyalty. We argue that UBBs are effective because consumers react positively when they see the underdog aspects of their own lives being reflected in branded products. Four studies demonstrate that the...
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Keywords:
Martha Lagace
- 27 Aug 2013
- First Look
First Look: August 27
hypotheses and mixed support for our third: organizational infrastructure and identity significantly affect practice adoption, albeit in different ways, but only marginal support for leadership and elite organizational status. Our results...
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Keywords:
Sean Silverthorne
- 06 Mar 2012
- First Look
First Look: March 6
century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the...
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Keywords:
Sean Silverthorne
- 26 Feb 2008
- First Look
First Look: February 26, 2008
display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details
Keywords:
Martha Lagace