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- All HBS Web (117)
- Faculty Publications (15)
- 06 Mar 2012
- First Look
First Look: March 6
century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the...
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Sean Silverthorne
- 26 Feb 2008
- First Look
First Look: February 26, 2008
display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details
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Martha Lagace
- Web
Three Stories from HBS PRIDE for National Coming Out Day - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
restructuring process be managed and the many barriers to restructuring overcome so that as much value is created as possible? 3. Marketing. How should the restructuring be explained and portrayed to investors so that value created inside...
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by Stuart C. Gilson
- Web
11 Stories from HBS PRIDE for National Coming Out Day - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- Web
A Day in the Life: Ben Hsieh - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- Web
Q&A with the HBS Armed Forces Alumni Association, MBA Class of 2023 - MBA
challenging part about transitioning from the military to a full-time MBA program? There is some loss of identity in leaving the military and not much time to process that change in an intensely busy...
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- Web
The Forward Fellowship Convinced Me That I Belong at HBS - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- Web
Advisory Board - Entrepreneurship
opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details
- 22 Sep 2009
- First Look
First Look: September 22
team launch. Describes how to diagnose emergent team processes such as information exchange, collaboration, decision making, impression formation, and underlying identity dynamics. Includes steps managers...
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Martha Lagace
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for “craving” or “longing.” She soon realized that the brewing process was just as...
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Dina Gerdeman
- Web
Women in Leadership, Legacy, and Global Equity: A Conversation with HBS Alumnae Selena Cuffe and Janelle James - Blog: RaGE Report
and security. She also co-founded Heritage Link Brands with her husband to showcase the incredible stories of Black wine producers from South Africa and the African diaspora. Janelle James (MBA, 2008;...
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- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
senior advisor at Steuben Glass in New York who operates her own consultancy. "It's a great art to define what relevancy means for your brand while keeping its heritage alive. It's a matter of catering...
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- Web
Social Enterprise - Faculty & Research
Negotiating the Gift of Life (A)By: Alex Chan March 2024 | Case | Faculty Research Describes a negotiation where lives are truly at stake, where key lessons on persuasion and the role that identity might play in a negotiation are on...
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- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
can take is the "group think" process described by Irving Janis (Janis, 1982). But, of course, the bonding drive is not alone in the human psyche; the drive to acquire will especially unsettle any such cozy equilibrium. The...
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by Paul Lawrence & Nitin Nohria
- 26 Jul 2011
- First Look
First Look: July 26
PublicationsPolicy Bundling to Overcome Loss Aversion: A Method for Improving Legislative Outcomes Authors:Katherine L. Milkman, Mary Carol Mazza, Lisa L. Shu, Chia-Jung Tsay, and Max H. Bazerman Publication:Organizational Behavior and Human Decision View Details
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Sean Silverthorne
- Web
Finding Pride - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
as brand ambassadors, thought leaders, and storytellers. During a time of widespread unemployment and economic uncertainty, the people who have jobs are talking a lot about how their companies are handling the crisis and the transition to...
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- 29 Sep 2015
- First Look
September 29, 2015
identity and reputation, acting as a “federated republic.” Research limitations/implications—The new and combined application of the Heritage Quotient framework and the Corporate View Details
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Sean Silverthorne
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
what was going on in American society at the time. And when they did, these brands took off. Many other brands could have done the same if their managers understood how culture share worked. Take Ford and...
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by Manda Salls