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Show Results For
-
All HBS Web
(4,692)
- People (18)
- News (1,453)
- Research (2,331)
- Events (11)
- Multimedia (77)
- Faculty Publications (1,506)
- 7 PM – 9 PM EDT, 29 Sep 2016
Alumnae Circles Open House: Washington D.C.
Women's groups are launching- are you interested?
Register for this upcoming open house to learn more.
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- October 2001
- Case
Mountain Dew: Selecting New Creative
Highlights the key role of selecting creative in brand communications, the challenges of building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the interpretation of ads as a crucial senior management skill....
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Holt, Douglas B. "Mountain Dew: Selecting New Creative." Harvard Business School Case 502-040, October 2001.
- February 1998 (Revised December 2000)
- Case
Nantucket Nectars
By: Joseph B. Lassiter III, William A. Sahlman and Jon Biotti
The founders of Nantucket Nectars are trying to decide whether to sell their company. The case describes how the founders started the company and grew the Nantucket Nectars brand name.
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Keywords:
Business Exit or Shutdown;
Entrepreneurship;
Brands and Branding;
Food and Beverage Industry;
United States
Lassiter, Joseph B., III, William A. Sahlman, and Jon Biotti. "Nantucket Nectars." Harvard Business School Case 898-171, February 1998. (Revised December 2000.)
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing...
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- February 2016 (Revised October 2017)
- Case
The Jungle and the Debate over Federal Meat Inspection in 1906
By: David Moss and Marc Campasano
In early June 1906, the House Committee on Agriculture heard testimony from two investigators appointed by President Theodore Roosevelt to verify allegations of unsanitary conditions at Chicago slaughterhouses that had appeared in Upton Sinclair's recent novel, The...
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- May 2018
- Article
Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change
By: Edward L. Glaeser, Hyunjin Kim and Michael Luca
Data from digital platforms have the potential to improve our understanding of gentrification and enable new measures of how neighborhoods change in close to real time. Combining data on businesses from Yelp with data on gentrification from the Census, Federal Housing...
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Keywords:
Forecasting Models;
Simulation Methods;
Regional Economic Activity: Growth, Development, Environmental Issues, And Changes;
Geographic Location;
Local Range;
Transition;
Analytics and Data Science;
Measurement and Metrics;
Economic Growth;
Forecasting and Prediction
Glaeser, Edward L., Hyunjin Kim, and Michael Luca. "Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change." AEA Papers and Proceedings 108 (May 2018): 77–82.
- 23 Mar 2009
- News
Letting Ed Liddy Twist in the Wind
- 01 Nov 2019
- Video
Jaithirth Rao
Jerry Rao, serial entrepreneur and founder of the India-based Value and Budget Housing Corporation, describes the burgeoning of "entrepreneurial spirits" as regulations and policies governing industry were liberalized in the 1990s.
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- April 2012
- Case
Introducing iSnack 2.0: The New Vegemite
By: Anat Keinan, Francis Farrelly and Michael Beverland
Vegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis...
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Keywords:
Food;
Product Launch;
Conflict and Resolution;
Brands and Branding;
Consumer Products Industry;
Food and Beverage Industry
Keinan, Anat, Francis Farrelly, and Michael Beverland. "Introducing iSnack 2.0: The New Vegemite." Harvard Business School Case 512-020, April 2012.
- 25 Apr 2014
- Video
Randy Hawthorne - Making A Difference
- January 2001 (Revised June 2001)
- Case
Local Initiatives Support Corporation
By: James E. Austin and Kim Slack
Local Initiatives Support Corp. (LISC) is a $74 million nonprofit social enterprise that combats poverty by helping community development organizations build affordable housing and create economic development opportunities through public-private partnerships. Poses a...
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Keywords:
Business Model;
Development Economics;
Education;
Capital;
Investment Funds;
Taxation;
Growth and Development;
Partners and Partnerships;
Nonprofit Organizations;
Segmentation;
Service Industry
Austin, James E., and Kim Slack. "Local Initiatives Support Corporation." Harvard Business School Case 301-124, January 2001. (Revised June 2001.)
- 27 May 2009
- First Look
First Look: May 27, 2009
($5): http://papers.nber.org/papers/w14699 Forced Sales and House Prices Authors:John Y. Campbell, Stefano Giglio, and Parag Pathak Abstract This paper uses data on house transactions in the state View Details
Keywords:
Martha Lagace
- March 1999
- Case
Eastman Kodak Company
By: Robert J. Dolan
Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. A rewritten version of an...
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Keywords:
Segmentation;
Product Positioning;
Price;
Brands and Branding;
Product Launch;
Consumer Products Industry
Dolan, Robert J. "Eastman Kodak Company." Harvard Business School Case 599-106, March 1999.
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (B)
By: John A. Quelch
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types...
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Keywords:
Advertising;
Product Launch;
Product Marketing;
Brands and Branding;
Consumer Products Industry;
United States
Quelch, John A. "Procter & Gamble Co. (B)." Harvard Business School Case 584-048, November 1983. (Revised May 1990.)
- November 2, 2012
- Editorial
America Needs a Chief Strategy Officer
By: Andy Zelleke and Justin Talbot Zorn
The White House needs someone to look beyond the crisis of the day and focus on the United States' role in the world.
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Zelleke, Andy, and Justin Talbot Zorn. "America Needs a Chief Strategy Officer." ForeignPolicy.com (November 2, 2012).
- March 2018 (Revised December 2019)
- Case
Edward Lewis: Essence Magazine
By: Steven Rogers and Jacqueline Adams
Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the...
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Keywords:
Female;
Decisions;
African-Americans;
Contemporary History;
Social History;
Culture;
Selling;
Acquisition;
Joint Ventures;
Corporate Entrepreneurship;
Asset Pricing;
Collaborative Innovation and Invention;
Innovation and Management;
Brands and Branding;
Media;
Organizational Culture;
Valuation;
Journals and Magazines;
Business History;
Fairness;
Adaptation;
Consolidation;
Publishing Industry;
New York (city, NY)
Rogers, Steven, and Jacqueline Adams. "Edward Lewis: Essence Magazine." Harvard Business School Case 318-115, March 2018. (Revised December 2019.)
- February 1994 (Revised May 1995)
- Case
Eastman Kodak Co.: Funtime Film
By: Robert J. Dolan
Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.
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Keywords:
Product Positioning;
Competition;
Price;
Product Launch;
Brands and Branding;
Consumer Products Industry
Dolan, Robert J. "Eastman Kodak Co.: Funtime Film." Harvard Business School Case 594-111, February 1994. (Revised May 1995.)
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
components of traditional newspaper companies—print subscription, print advertising, digital subscription, and digital advertising—finds that for companies with high circulations and large amounts of...
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- October 2005 (Revised August 2006)
- Case
Haier: Taking a Chinese Company Global
By: Krishna G. Palepu, Tarun Khanna and Ingrid Vargas
In 2005, Haier, China's leading appliance manufacturer, had over $12 billion in worldwide sales and was the third-ranked global appliance brand behind Whirlpool and GE. Describes Haier's rise from a defunct refrigerator factory in China's Qingdao province to an...
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Keywords:
Global Strategy;
Brands and Branding;
Manufacturing Industry;
Consumer Products Industry;
China
Palepu, Krishna G., Tarun Khanna, and Ingrid Vargas. "Haier: Taking a Chinese Company Global." Harvard Business School Case 706-401, October 2005. (Revised August 2006.)
- 25 Jan 2011
- News