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Show Results For
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All HBS Web
(85)
- News (18)
- Research (53)
- Multimedia (2)
- Faculty Publications (33)
- 28 Jan 2016
- News
Want A Job You Love? Stop Looking And Job Craft It
Youngme Moon
Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and technological innovation, with a particular focus on the emergent AI economy. She is the author of the... View Details
Keywords:
advertising;
automobiles;
automotive;
clothing;
communications;
computer;
consumer products;
e-commerce industry;
electronics;
entertainment;
fashion;
high technology;
home video games;
information;
information technology industry;
internet;
marketing industry;
music;
pharmaceuticals;
toy;
video games
- March 2019
- Supplement
KITEA (C): A Surprise Delay
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
This case describes the delay of IKEA’s store opening in Morocco in 2015. After Sweden ordered an internal review of its position on the independence of Western Sahara, a territory Morocco regarded as part of its own, the Moroccan government declared that IKEA did not...
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Keywords:
Private Sector;
For-Profit Firms;
Business Strategy;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Adaptation;
Corporate Strategy;
Organizational Change and Adaptation;
Retail Industry;
Africa;
North Africa;
Morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (C): A Surprise Delay." Harvard Business School Supplement 719-488, March 2019.
- 18 Dec 2012
- First Look
First Look: December 18
one side of the market, the incumbent always invests (weakly) more in first-party content relative to the case in which it is a monopolist. Bolstering and Restoring Feelings of Competence via the IKEA Effect Authors:Mochon, Daniel,...
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Keywords:
Carmen Nobel
- 2010
- Book
Different: Escaping the Competitive Herd
By: Youngme Moon
Every few years a book-through a combination of the author's unique voice, storytelling ability, spirit, and insight-simply breaks the mold. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an...
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Keywords:
Communication Intention and Meaning;
Entrepreneurship;
Innovation and Invention;
Marketing;
Creativity;
Competition
Moon, Youngme. Different: Escaping the Competitive Herd. Crown, 2010.
- 22 Jul 2010
- Working Paper Summaries
Business Model Innovation and Competitive Imitation
Keywords:
by Ramon Casadesus-Masanell & Feng Zhu
- Web
Making Strategic Trade-offs - Institute For Strategy And Competitiveness
proposition is to provide good design and function at a low price. Its target customer is what IKEA calls the person “with a thin wallet.” In choosing its particular kind of value and the activities needed to deliver it, View Details
- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional...
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- Web
Business & Environment - Faculty & Research
November 2017) Case Sustainability at IKEA Group By: V. Kasturi Rangan, Michael W. Toffel, Vincent Dessain and Jerome Lenhardt By 2014, IKEA Group was the largest home furnishing company, with EUR28.5...
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- 16 Jul 2012
- Research & Ideas
Are You a Strategist?
From its early days, the book explains, IKEA set out to create "a better everyday life for the many." The retailer did this by addressing an unmet market need, offering customers an extensive range of practical, well-designed furnishings...
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Keywords:
by Carmen Nobel
- Web
Curriculum - Business & Environment
IKEA Do We Want? Key concepts: Business models, Customer relationship management, Disruptive innovation, Mission statements, Marketing In 2018, Swedish furniture maker IKEA was undergoing a significant...
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- 09 Mar 2022
- Research & Ideas
War in Ukraine: Soaring Gas Prices and the Return of Stagflation?
multinational firms from IKEA to Netflix have curtailed or suspended operations in the country, and many airlines and shipping companies have severed links connecting people and goods, as western nations impose tough sanctions and...
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- 14 Mar 2024
- Blog Post
IFC India: SELCO - Last Mile Solar Powered Energy for Rural India
(left) and solar-powered first-aid kit (right). Recently, SELCO Foundation and IKEA Foundation, in partnership with the Ministry of Health and Family Welfare (MOHFW) and various State Health Missions, launched a ground-breaking initiative...
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- 26 Apr 2016
- First Look
April 26
case: https://cb.hbsp.harvard.edu/cbmp/product/416019-PDF-ENG Harvard Business School Case 116-015 IKEA in Saudi Arabia (A) A Swedish newspaper reveals that IKEA has erased all images of women from its...
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Keywords:
Sean Silverthorne
- Portrait Project
Minh Chau
every day like it is everyone else's last. For me, that means nurturing richer, deeper, and more meaningful relationships. I'll never forget the details of that weekend: my dad and I scattering around all corners of my apartment searching for that one missing View Details
- 21 Jul 2015
- First Look
First Look: July 21, 2015
Case 515-033 Sustainability at IKEA Group By 2014, IKEA Group was the largest home furnishing company, with EUR28.5 billion of sales and a plan to reach EUR50 billion by 2020, mainly from emerging markets....
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Keywords:
Sean Silverthorne
- 01 Mar 2018
- News
What I Do: Philippe Hellich (MBA 1996)
Founded in Sweden in 1943, IKEA is the world’s largest furniture retailer, outfitting dorm rooms and designer homes around the globe. A company that engages nearly a billion customers every year and employs over 194,000 workers in 49...
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- 30 Sep 2016
- News
Competing Against Luck
the problem. And so we had to inch our way towards this, and it took longer than we thought. Morrell: Why don't we talk about the IKEA example, and how that's a good illustration for this theory in action? Christensen: So, I wondered--...
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- Web
Taking Learning Beyond the Classroom - Blog - Business & Environment
Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business & Environment Initiative Careers...
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- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
Food used to be just sustenance, but now it's news. The president of the United States falls for McDonald's and KFC. In Portland, resentment is growing over white street vendors who sell ethnic foods. Ikea is starting a food incubator for...
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