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Show Results For
-
All HBS Web
(9,456)
- People (16)
- News (1,502)
- Research (6,911)
- Events (8)
- Multimedia (43)
- Faculty Publications (5,234)
- October 2014 (Revised November 2016)
- Technical Note
Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)
By: Elie Ofek
This note presents two related measures for assessing the financial value of a customer to the firm. The first is the well-known measure of Customer Lifetime Value, or CLV for short. The second, which has received much less attention, treats the acquisition of a...
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Keywords:
Customer Lifetime Value;
Return On Investment;
Segmentation;
Social Networks;
Customer Relationship Management;
Marketing Strategy;
Investment Return;
Social and Collaborative Networks;
Social Media
Ofek, Elie. "Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)." Harvard Business School Technical Note 515-049, October 2014. (Revised November 2016.)
- November 2010
- Article
Stress-Test Your Strategy: The 7 Questions to Ask
By: Robert Simons
An economic downturn can quickly expose the shortcomings of your business strategy. But can you identify its weak points in good times as well? And can you focus on those weak points that really matter? I identify seven questions all executives should ask in order to...
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Keywords:
Business Strategy;
Creativity;
Success;
Customers;
Employees;
Business and Shareholder Relations;
Performance;
Risk and Uncertainty;
Decision Choices and Conditions
Simons, Robert. "Stress-Test Your Strategy: The 7 Questions to Ask." Harvard Business Review 88, no. 11 (November 2010): 93–100.
- Web
Leadership - Faculty & Research
Daiichi nuclear power plant was devastated by three reactor explosions and two core meltdowns in the days following a 9.0 earthquake and a tsunami that produced waves as high as 17 meters. The world is familiar with Daiichi's fate; less well known is the crisis at...
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- Web
Credential of Leadership, Impact, and Management in Business | HBS Online
seven-plus years of total professional experience. “I was impressed by how well the course material fit my personal challenges and goals at work, and how easy it was to use the material to improve my team’s View Details
- July 2002 (Revised March 2003)
- Case
Avon.com (A)
Avon has always sold its products through a large independent direct-selling organization. However, it is now considering whether it should sell directly to the consumer. The company's independent representatives number 500,000 in the United States alone. Yet, there...
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Keywords:
Organizational Change and Adaptation;
Marketing Strategy;
Internet and the Web;
Salesforce Management;
Marketing Channels;
Beauty and Cosmetics Industry
Godes, David B. "Avon.com (A)." Harvard Business School Case 503-016, July 2002. (Revised March 2003.)
- 31 Jul 2012
- First Look
First Look: July 31
People Express Airlines Thomas R. Eisenmann and Lauren BarleyHarvard Business School Case 812-134 Recounts the history of People Express Airlines, which grew rapidly after its inception in 1980 then failed spectacularly in 1986. Profiles...
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Keywords:
Carmen Nobel
- November 2020 (Revised February 2021)
- Case
Integrating Beam Suntory (A)
By: David G. Fubini, Rawi Abdelal and David Lane
The spring 2014 acquisition of U.S. alcoholic spirits maker Beam Inc. by Japan’s Suntory Holdings vaulted Suntory from 15th to third-largest international spirits company in the world. Yet Suntory had borrowed nearly the entire $16 billion purchase price, and relied on...
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Keywords:
Family Business;
Communication;
Borrowing and Debt;
Globalization;
Corporate Governance;
Governing and Advisory Boards;
Retention;
Leadership;
Supply Chain;
Organizational Structure;
Ownership;
Relationships;
Conflict and Resolution;
Integration;
Value Creation;
Food and Beverage Industry;
Japan;
United States;
Chicago
Fubini, David G., Rawi Abdelal, and David Lane. "Integrating Beam Suntory (A)." Harvard Business School Case 421-003, November 2020. (Revised February 2021.)
- April 2018
- Case
Wilderness Safaris: Ecotourism Entrepreneurship
By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard
Wilderness Safaris sees itself as a conservation company that is built on a business model of providing high-end, premium-priced wildlife safaris in various locations in Africa. Dependent on functioning, healthy ecosystems for its long-term survivability as a business,...
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Keywords:
Sustainability;
Conservation Planning;
Corporate Social Responsibility;
Ecotourism;
Strategy;
Social Enterprise;
Social Entrepreneurship;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Expansion;
Growth and Development Strategy;
Tourism Industry;
Entertainment and Recreation Industry;
Travel Industry;
Africa;
Botswana
Austin, James E., Megan Epler Wood, and Herman B. "Dutch" Leonard. "Wilderness Safaris: Ecotourism Entrepreneurship." Harvard Business School Case 318-040, April 2018.
- 07 Jun 2004
- What Do You Think?
How Important are Big Ideas?
exercise unless management approaches them with military discipline." Mike Kirkeberg goes even further in saying, "All new management philosophies and strategies work ... until they don’t. ... It...
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Keywords:
by James Heskett
- February 2021
- Case
China Rapid Finance: The Collapse of China’s P2P Lending Industry
By: William C. Kirby, Bonnie Yining Cao and John P. McHugh
China’s peer-to-peer (P2P) lending industry had over 3,000 platforms at its height in 2015. China Risk Finance (CRF) was one of the country’s P2P success stories. With over 1 million borrowers using CRF’s platform, it raised $60 million in its 2016 IPO on the New York...
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Keywords:
Financial Services;
P2P Lending;
Government And Business;
Regulation;
Finance;
Governing Rules, Regulations, and Reforms;
Strategy;
Financial Services Industry;
China
Kirby, William C., Bonnie Yining Cao, and John P. McHugh. "China Rapid Finance: The Collapse of China’s P2P Lending Industry." Harvard Business School Case 321-124, February 2021.
- Web
Executive Education - Global
Executive Education For nearly 75 years, Harvard Business School Executive Education has been fulfilling its mission of educating leaders who shape the practice of business and innovation around the world. Through an impressive network of...
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- 07 Jul 2021
- Book
Good News for Disgraced Companies: You Can Regain Trust
When Facebook failed to protect the privacy of 87 million people whose data was harvested without their consent in 2015, the company not only circumvented data privacy regulations, it breached the public’s trust. And by failing to...
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Keywords:
by Lane Lambert
- October 2017 (Revised August 2018)
- Case
HTC and Virtual Reality
By: David B. Yoffie, Andy Wu and Allison M. Ciechanover
In fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring 2016, was applauded for its superior immersive room-scale capabilities. However, early adoption of VR beyond...
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Keywords:
Virtual Reality;
Strategy;
Competition;
Information Technology;
Innovation and Management;
Consumer Behavior;
Customer Relationship Management;
Technology Industry
Yoffie, David B., Andy Wu, and Allison M. Ciechanover. "HTC and Virtual Reality." Harvard Business School Case 718-421, October 2017. (Revised August 2018.)
- January 2013
- Case
Austal, Ltd. (A)
By: Willy C. Shih, Margaret Pierson and Dawn H. Lau
Austal, Ltd. was an Australian builder of high-speed passenger ferries. It had translated that expertise into a foothold in the defense market on the US Navy Littoral Combat Ship (LCS) program with an Alabama assembly facility. In January 2009 it had just completed...
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Keywords:
Globalization;
Global Markets;
Economic Downturn;
Design And Manufacturing;
Preservation Of Capabilities;
Shipbuilding;
Global Footprint;
Military Contracts;
Geographic Location;
Global Strategy;
Globalized Markets and Industries;
Job Cuts and Outsourcing;
Growth and Development Strategy;
Business Strategy;
Corporate Strategy;
Ship Transportation;
Transportation Industry;
Australia;
United States;
Alabama;
Philippines
Shih, Willy C., Margaret Pierson, and Dawn H. Lau. "Austal, Ltd. (A)." Harvard Business School Case 613-025, January 2013.
- July 2008 (Revised April 2009)
- Case
Advanced Micro Devices: Competing in the Shadow of a Giant (A)
By: Willy C. Shih and Andrew A. King
As the only significant competitor to Intel Corporation in PC microprocessors, Advanced Micro Devices faced daunting investment choices. Not only did it have to fund microprocessor design teams, it also had to fund silicon process R&D, and it faced huge capital...
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Keywords:
Investment;
Operations;
Partners and Partnerships;
Competitive Strategy;
Technology Industry
Shih, Willy C., and Andrew A. King. "Advanced Micro Devices: Competing in the Shadow of a Giant (A)." Harvard Business School Case 609-002, July 2008. (Revised April 2009.)
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
pursue? To adapt to a new customer-centric directional reality, we propose an alternative to Ansoff's (1965) growth strategy matrix (see table below). The proposed 2 x 2 matrix is categorized by whether the firm is competing with existing...
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- Web
Academics - Health Care
student-initiated learning enables students to choose their faculty sponsor and the organization where they will work. Recent projects include: Quantifying the size of the medical tourism market Identifying applications for multiplex protein analysis techniques...
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- November 2001 (Revised September 2002)
- Case
International Management Group (IMG)
By: Bharat N. Anand and Kate Attea
In 2001, International Management Group (IMG) is the dominant company in the sports management industry. Its founder and CEO, Mark McCormack, is credited with having created the industry of sports management in the early 1960s. Over the next 40 years, IMG's expansion...
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Keywords:
Customer Focus and Relationships;
Finance;
Organizational Structure;
Planning;
Relationships;
Conflict of Interests;
Competition;
Corporate Strategy;
Expansion;
Sports Industry
Anand, Bharat N., and Kate Attea. "International Management Group (IMG)." Harvard Business School Case 702-409, November 2001. (Revised September 2002.)
- Web
What You Can Do to Create an Anti-Racist Organization - Recruiting
Insights & Advice 14 Jul 2023 What You Can Do to Create an Anti-Racist Organization Becca Carnahan Author HBS Team tag All Industries All Locations Alumni Diversity, Inclusion, & Belonging Recruiting Strategies Student & Alumni Stories...
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- April 1995
- Case
Minnetonka Corporation: From Softsoap to Eternity
Minnetonka Corp. which was founded in 1964, began as a niche player in the gift soap and novelty toiletries markets. In 1980, it entered--and managed to capture a piece of--the mass bar-soap market with pump-dispensed Softsoap liquid soap. In 1984, the company took on...
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Brandenburger, Adam M. "Minnetonka Corporation: From Softsoap to Eternity." Harvard Business School Case 795-163, April 1995.