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All HBS Web
(157)
- People (1)
- News (42)
- Research (93)
- Multimedia (1)
- Faculty Publications (45)
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- 15 Oct 2008
- First Look
First Look: October 15, 2008
Mouse and the Wealthy Elephant Live Happily Ever After? Authors:James E. Austin and Herman B. Leonard Abstract What happens when small iconic socially oriented businesses are acquired by large corporations? Such mergers create significant...
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Martha Lagace
- 16 Sep 2015
- News
Built for Speed
the iconic American Indian Motorcycle Company before going on to head Texas Industries, a cement-and-steel company that was sold last year to Martin Marietta Materials for $2 billion. Rogers showed an early interest in machines,...
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- 10 Mar 2017
- News
The Business of Lego Batman
going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, and then you have a movie like It, which is a little bit...
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- 08 May 2012
- First Look
First Look: May 8
a large-scale transformation of the iconic department store. Having previously converted the many department stores owned by Macy's to the Macy's names (except Bloomingdale's), Lundgren and his team set out to create a more efficient,...
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Carmen Nobel
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
brands in emerging markets across the world. In addition to Zalora in Southeast Asia, GFG owned Dafiti in South America, Namshi in the Middle East, Jabong in South Asia, Lamoda in Eastern Europe, and The View Details
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by Sean Silverthorne
- 31 Mar 2009
- First Look
First Look: March 31, 2009
childhood friend Maverick Carter as the CEO. LRMR is tasked with turning James into a global icon as well as helping him reach his personal goal of becoming basketball's first billionaire. In late 2008, James has entered various lucrative...
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Martha Lagace
- Web
Print View - Course Catalog
that can make them allies or adversaries. The contemporary brandscape is crowded with new competitors vying to stake claims to rich, meaning-laden value propositions that reflect and leverage the zeitgeist. Iconic View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
testing and social distancing, plus the ongoing risks and progression of the hotspots,” says Streetman. Users can drill into case and fatality trajectories, track local outbreaks, and estimate the COVID-19 virus transmission in local regions. Careismatic View Details
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