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All HBS Web
(1,231)
- Faculty Publications (292)
Identity →
- 1995
- Chapter
Diversity, Social Indentity, and Performance: Emergent Social Dynamics in Cross-functional Teams
By: G. Northcraft, J. Polzer, M. Neale and R. Kramer
Northcraft, G., J. Polzer, M. Neale, and R. Kramer. "Diversity, Social Indentity, and Performance: Emergent Social Dynamics in Cross-functional Teams." In Diversity in Work Teams: Research Paradigms for a Changing Workplace, edited by Susan E. Jackson and Marian N. Ruderman. Washington, D.C.: American Psychological Association, 1995.
- Article
The Power in Demography: Women's Social Constructions of Gender Identity at Work
By: R. J. Ely
This study examined how women's proportional representation in the upper echelons of organizations affects professional women's social constructions of gender difference and gender identity at work. Qualitative and quantitative data were used. Results suggest that sex...
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Ely, R. J. "The Power in Demography: Women's Social Constructions of Gender Identity at Work." Academy of Management Journal 38, no. 3 (June 1995): 589–634. (Winner, Academy of Management Journal Impact Award, 2021.)
- 1995
- Chapter
The Role of Dominant Identity and Experience in Organizational Work on Diversity
By: R. J. Ely
Ely, R. J. "The Role of Dominant Identity and Experience in Organizational Work on Diversity." In Diversity in Work Teams: Research Paradigms for a Changing Workplace, edited by Susan E. Jackson and Marian N. Ruderman, 161–186. Washington, D.C.: American Psychological Association, 1995.
- September 1994
- Case
Bob Fifer
By: David A. Thomas and Doug Cohen
Explores the life and concerns of Bob Fifer, HBS class of 1979 and CEO of Kaiser Associates. Explores the many influences on Bob's development and his subsequent career choices. It is written as a biography with extensive quotes from interviews with Bob. He describes...
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Keywords:
Personal Development and Career;
Entrepreneurship;
Identity;
Leadership Style;
Ethnicity;
Management Teams
Thomas, David A., and Doug Cohen. "Bob Fifer." Harvard Business School Case 495-013, September 1994.
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- June 1994
- Article
The Effects of Organizational Demographics and Social Identity on Relationships among Professional Women
By: R. J. Ely
Ely, R. J. "The Effects of Organizational Demographics and Social Identity on Relationships among Professional Women." Administrative Science Quarterly 39, no. 2 (June 1994): 203–238.
- 1994
- Article
Doing Diversity: Effectively Managing Identity Group Difference in Organization
By: D. A. Thomas
Thomas, D. A. "Doing Diversity: Effectively Managing Identity Group Difference in Organization." Business Ethics Forum 7 (1994): 23–32.
- December 1992
- Case
BASF: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Multinational Firms and Management;
Corporate Strategy;
Consumer Products Industry;
United States;
Germany
Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
- December 1992 (Revised June 1996)
- Case
Siemens Corporation (A): Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,...
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Keywords:
Advertising Campaigns;
Trade;
Marketing Strategy;
Market Entry and Exit;
Performance Evaluation;
Germany;
United States
Greyser, Stephen A., and Norman Klein. "Siemens Corporation (A): Corporate Advertising for 1992." Harvard Business School Case 593-022, December 1992. (Revised June 1996.)
- 1 Aug 1992
- Conference Presentation
Researcher Identity As a Source of Ambivalence and Insight
By: R. Ely and E. Yakura
- 1992
- Book
Becoming a Manager: Mastery of a New Identity
By: L. A. Hill
Hill, L. A. Becoming a Manager: Mastery of a New Identity. Boston: Harvard Business School Press, 1992.
- April 1990
- Case
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program
By: Stephen A. Greyser and Norman Klein
Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used...
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Keywords:
Policy;
Brands and Branding;
Decisions;
Advertising;
Marketing Strategy;
Risk and Uncertainty;
Financing and Loans;
Reputation;
Nonprofit Organizations
Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program. Harvard Business School Case 590-108, April 1990.
- 1982
- Article
When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words
By: T. M. Amabile and L. Kabat
Subjects viewed two videotapes, one depicting a stimulus person's self-description and the other depicting that person's behavior in a conversation, according to a four-way factorial design personality descriptor used in the self-description ("introvert" or...
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Amabile, T. M., and L. Kabat. "When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words." Social Cognition 1 (1982): 311–335.
- 1 Apr 1980
- Conference Presentation
When Self-Descriptions Contradict Behavior: Do Actions Speak Louder than Words?
By: Teresa M. Amabile and L. Kabat
- Research Summary
A Hippocratic Oath for Management
By: Nitin Nohria
The conduct of doctors is guided by the Hippocratic Oath, which provides a normative framework that shapes their identity and orientation towards society. In light of the diminished public trust in business managers, is it time for management to embrace its... View Details
- Research Summary
Anonymity and Identity
By: John A. Deighton
In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of...
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- Research Summary
Creating and Consuming Brand Meaning
By: Jill J. Avery
This vibrant stream explores how managers build meaning into their brands through narrative stories, and nurture, leverage, and maintain meaning over time. It also explores how consumers use this meaning embedded in brands to construct their identities and live their...
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- Forthcoming
- Article
Demographic 'Stickiness': The Demographic Identity of Departing Group Members Influences Who Is Chosen to Replace Them
By: Edward H. Chang and Erika Kirgios
People tasked with replacing a departing group member are disproportionately likely to choose a replacement with the same demographic identity, leading to demographic “stickiness” in group composition. We examine this effect in 2,163 U.S. federal judge appointments...
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Chang, Edward H., and Erika Kirgios. "Demographic 'Stickiness': The Demographic Identity of Departing Group Members Influences Who Is Chosen to Replace Them." Management Science (forthcoming). (Pre-published online August 24, 2023.)
- Research Summary
Diversity, Equity, and Inclusion (DEI)
By: Sandra J. Sucher
In this research I develop cases and articles that provide thought-provoking, real-world examples of the ways in which social identity differences emerge and are managed in the workplace, and the skills needed to constructively engage with differences to create and... View Details
- Forthcoming
- Article
How Our Ideological Out-Group Shapes Our Emotional Response to Our Shared Socio-Political Reality
By: Julia Elad-Strenger, Amit Goldenberg, Tamar Saguy and Eran Halperin
What shapes our emotional responses to socio-political events? Following the social identity approach, we suggest that individuals adjust their emotional responses to socio-political stimuli based on their ideological out-group's responses, in a manner that preserves...
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Elad-Strenger, Julia, Amit Goldenberg, Tamar Saguy, and Eran Halperin. "How Our Ideological Out-Group Shapes Our Emotional Response to Our Shared Socio-Political Reality." British Journal of Social Psychology (forthcoming). (Pre-published online November 21, 2023.)