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Show Results For
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All HBS Web
(1,217)
- News (168)
- Research (740)
- Events (5)
- Multimedia (20)
- Faculty Publications (459)
- 29 May 2013
- News
Companies Try to Make the First Day for New Hires More Fun
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- 03 Jul 2020
- News
Boston Public Radio
- 28 Sep 2017
- HBS Seminar
Annelle Sheline, GWU
- 15 Jun 2021
- Cold Call Podcast
IKEA Navigates the Future While Staying True to its Culture
- December 2012
- Article
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's...
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Keywords:
Brands;
Brand Building;
Brand Equity;
Brand Management;
Brand Positioning;
Marketing;
Brands and Branding;
Marketing Strategy;
Product Marketing;
Consumer Behavior;
Gender;
Identity;
Customer Focus and Relationships;
Auto Industry;
Consumer Products Industry
Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
- 22 Sep 2011
- News
Critics Fault H-P's Board, Not Just CEO
- 2020
- Chapter
Emotions and Emotion Regulation
By: Svenja A. Wolf, Amit Goldenberg and Mickaël Campo
This is the first textbook to explore and explain the contribution of social groups and social identity to all aspects of sports and exercise—from leadership, motivation and communication to mental health, teamwork, and fan behaviour.
In the context of increasing...
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Wolf, Svenja A., Amit Goldenberg, and Mickaël Campo. "Emotions and Emotion Regulation." In The New Psychology of Sport & Exercise: The Social Identity Approach, edited by S. Alexander Haslam, Katrien Fransen, and Filip Boen, 147–164. London: SAGE Publications, 2020.
- Article
Backlash Against Male Elementary Educators
By: Corinne A. Moss-Racusin and Elizabeth R. Johnson
We investigated the existence, nature, and processes underscoring backlash (social and economic penalties) against men who violate gender stereotypes by working in education, and whether backlash is exacerbated by internal (vs. external) behavioral attributions....
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Moss-Racusin, Corinne A., and Elizabeth R. Johnson. "Backlash Against Male Elementary Educators." Journal of Applied Social Psychology 46, no. 7 (July 2016): 379–393.
- 08 Mar 2013
- News
What’s Marissa Mayer to Do?
- 09 Dec 2019
- News
The Power of Biometric Identification for Development
- June 2017
- Case
Harmonie Water: Refreshing the World Naturally
By: John A. Quelch and John L. Teopaco
The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product...
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Keywords:
Brands and Branding;
Advertising;
Marketing Communications;
Global Strategy;
Food and Beverage Industry
Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally." Harvard Business School Brief Case 917-527, June 2017.
- 22 Feb 2017
- Working Paper Summaries
Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective
- January 2000
- Case
Selecting a New Name for Security Capital Pacific Trust
A methodology for selecting a new corporate brand name is explored, highlighting different types of names, criteria and hurdles in securing new names, and legal implications. Brand identity consultancy Lippincott & Margulies guided a real estate investment trust...
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Fournier, Susan M., and Andrea Carol Wojnicki. "Selecting a New Name for Security Capital Pacific Trust." Harvard Business School Case 500-054, January 2000.
- August 2006 (Revised July 2007)
- Background Note
Governance of the Family Business Owners
By: John A. Davis
Reviews the principal ways in which the owners of a family business achieve their governance objectives of a suitable identity and sensible direction and the discipline to achieve these. Covers the responsibilities and rights of owners, plus governance procedures,...
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Keywords:
Family Business;
Corporate Governance;
Governing Rules, Regulations, and Reforms;
Goals and Objectives;
Family Ownership
Davis, John A. "Governance of the Family Business Owners." Harvard Business School Background Note 807-021, August 2006. (Revised July 2007.)
- 13 Jul 2021
- Blog Post
A View from the Horizon
experiences and identities shape the possibilities we imagine for ourselves, and how Dr. Cash and Harvard Business School helped me become the person I am today. My father was a military man who continued working at Fort Devens even after...
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- 07 Jul 2016
- Blog Post
Can You Learn Finance through the Case Method?
beginning of the courses, we spend a few classes nailing down the basic concepts (different financial statements, debits/credits, fundamental accounting identities etc.), but after that, we learn all other concepts in the context of...
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- Article
Relational Pluralism Within and Between Organizations
By: Andrew Shipilov, Ranjay Gulati, Martin Kilduff, Stan Li and Wenpin Tsai
Relational pluralism exists when actors maintain multiple kinds of relationships with one another and develop multiple identities as a result. The outcomes of relational pluralism can include greater flexibility in building network ties, more stable exchange...
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Shipilov, Andrew, Ranjay Gulati, Martin Kilduff, Stan Li, and Wenpin Tsai. "Relational Pluralism Within and Between Organizations." Academy of Management Journal 57, no. 2 (April 2014): 449–459.
- 14 Dec 2015
- News