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- 11 Aug 2016
- Cold Call Podcast
Why College Rankings Keep Deans Awake at Night
too much about the product that they're about to acquire or be part of and, much more important, the parents because they're the ones who ultimately get to choose. I remember telling my own children, "You can apply to any college you...
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- 21 Jun 2011
- First Look
First Look: June 21
by Beijing is unlikely to suffice. Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs Authors: Dominique Lauga and Elie Ofek Publication: Marketing Science (forthcoming) Abstract We study a...
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Sean Silverthorne