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All HBS Web
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- Faculty Publications (943)
- January 1990 (Revised March 1991)
- Case
American Red Cross Blood Services: Northeast Region
By: Robert L. Simons
Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the...
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Keywords:
Change Management;
Budgets and Budgeting;
Financial Management;
Restructuring;
Health;
SWOT Analysis;
Social Enterprise;
Marketplace Matching;
Management Style;
Organizational Culture;
Organizational Change and Adaptation;
Medical Devices and Supplies Industry;
Health Industry;
North and Central America
Simons, Robert L. "American Red Cross Blood Services: Northeast Region." Harvard Business School Case 190-078, January 1990. (Revised March 1991.)
- October 1989 (Revised November 2006)
- Background Note
Deployment, Focus, and Measuring Effectiveness
Written for a module in the Marketing Implementation course (second-year MBA elective). Offers a framework for considering relevant factors that affect sales force deployment and criteria for measuring sales effectiveness and the conduct of field marketing efforts.
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Cespedes, Frank V. "Deployment, Focus, and Measuring Effectiveness." Harvard Business School Background Note 590-044, October 1989. (Revised November 2006.)
- October 1989 (Revised November 2006)
- Background Note
Managing Selling and the Salesperson
Written for a module in the Marketing Implementation course (a second-year elective in the MBA program). Provides a brief introduction to common issues involved in recruiting, training, compensating, and evaluating field salespeople. Also offers questions to consider...
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Keywords:
Salesforce Management
Cespedes, Frank V. "Managing Selling and the Salesperson." Harvard Business School Background Note 590-043, October 1989. (Revised November 2006.)
- October 1989
- Background Note
Organizing and Implementing the Marketing Effort: Course Overview
Keywords:
Marketing
Cespedes, Frank V. "Organizing and Implementing the Marketing Effort: Course Overview." Harvard Business School Background Note 590-041, October 1989.
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports...
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Keywords:
Advertising Campaigns;
Crime and Corruption;
Crisis Management;
Management Teams;
Time Management;
Marketing Strategy;
Perception;
Value Creation;
Travel Industry;
United Kingdom;
United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- October 1988
- Article
Implementation as Mutual Adaptation of Technology and Organization
By: D. A. Leonard
Keywords:
Technology
Leonard, D. A. "Implementation as Mutual Adaptation of Technology and Organization." Research Policy 17, no. 5 (October 1988).
- October 1988
- Article
Implementation Characteristics in Organizational Innovations
Leonard, Dorothy A. "Implementation Characteristics in Organizational Innovations." Communication Research 15, no. 5 (October 1988).
- October 1988
- Article
Managerial Influences in the Implementation of a New Technology
By: D. A. Leonard and I. Deschamps
Leonard, D. A., and I. Deschamps. "Managerial Influences in the Implementation of a New Technology." Management Science 34, no. 10 (October 1988): 1–13.
- September 1988 (Revised December 1998)
- Case
Donner Co.
By: Roy D. Shapiro
The management of a small manufacturer of circuit boards faces a number of production and operations management problems. The first day on this case is used to analyze the production capacity of various stages in the process and to examine bottlenecks and key...
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Keywords:
Information Management;
Management;
Management Practices and Processes;
Production;
Performance Capacity;
Problems and Challenges;
Semiconductor Industry
Shapiro, Roy D. "Donner Co." Harvard Business School Case 689-030, September 1988. (Revised December 1998.)
- September 1988 (Revised May 1990)
- Teaching Note
Smartwave (B): Implementing an Expert System at Digital Equipment Corp., Teaching Note
Keywords:
Technology Adoption
- August 1988 (Revised November 1988)
- Case
Texas Instruments: Cost of Quality (A)
By: Robert S. Kaplan
Texas Instruments implements a Cost of Quality (COQ) system as part of a company-wide "Total Quality Thrust." After several years of operation, group management questions whether or not the COQ system should be updated to make it more useful in identifying areas for...
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Kaplan, Robert S. "Texas Instruments: Cost of Quality (A)." Harvard Business School Case 189-029, August 1988. (Revised November 1988.)
- May 1988 (Revised March 1990)
- Case
Matsushita Electric Industrial (MEI) in 1987
By: Christopher A. Bartlett and Sumantra Ghoshal
Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are...
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Keywords:
Global Strategy;
Goods and Commodities;
Product Positioning;
Problems and Challenges;
Business Strategy;
Competitive Strategy;
Value;
Electronics Industry
Bartlett, Christopher A., and Sumantra Ghoshal. "Matsushita Electric Industrial (MEI) in 1987." Harvard Business School Case 388-144, May 1988. (Revised March 1990.)
- spring 1988
- Article
The Implementation Shortfall: Paper vs. Reality
By: André Perold
Perold, André. "The Implementation Shortfall: Paper vs. Reality." Journal of Portfolio Management 14, no. 3 (spring 1988): 4–9.
- October 1987 (Revised March 1992)
- Supplement
Boston Fights Drugs (B): Converting Research to Action
By: V. Kasturi Rangan and Jennifer Lawrence
Describes the results of the advertising pre-test described in the (A) case. The group must now decide how to implement its findings for maximum impact.
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Rangan, V. Kasturi, and Jennifer Lawrence. "Boston Fights Drugs (B): Converting Research to Action." Harvard Business School Supplement 588-032, October 1987. (Revised March 1992.)
- September 1987
- Background Note
Establishing Strategic Direction: Appraising and Implementing Strategy
By: James L. Heskett
Heskett, James L. "Establishing Strategic Direction: Appraising and Implementing Strategy." Harvard Business School Background Note 388-030, September 1987.
- Book Review
Review of Implementing New Technologies: Choice, Decision and Change in Manufacturing, edited by E. Rhodes and D. Wield
Leonard, Dorothy A. "Review of Implementing New Technologies: Choice, Decision and Change in Manufacturing, edited by E. Rhodes and D. Wield." Administrative Science Quarterly 32, no. 3 (September 1987).
- July 1987 (Revised May 1993)
- Case
Atlas Copco (A): Gaining and Building Distribution Channels
Atlas Copco, a Swedish company, holds the highest market share for air compressors worldwide. However, its attempts to enter U.S. markets have been unsuccessful. The case describes a series of strategic distribution maneuvers implemented by the company which enable it...
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Keywords:
Growth and Development;
Marketing Channels;
Market Entry and Exit;
Market Participation;
Distribution Channels;
Failure;
Industrial Products Industry;
Sweden;
United States
Rangan, V. Kasturi. "Atlas Copco (A): Gaining and Building Distribution Channels." Harvard Business School Case 588-004, July 1987. (Revised May 1993.)
- May–June 1987
- Article
Implementing Structured Software Methodologies: A Case of Innovation in Process
By: D. A. Leonard
Keywords:
Applications and Software;
Innovation and Invention;
Governing Rules, Regulations, and Reforms
Leonard, D. A. "Implementing Structured Software Methodologies: A Case of Innovation in Process." Interfaces 17, no. 3 (May–June 1987): 6–17.
- March 1987 (Revised October 1993)
- Case
Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program
By: W. Earl Sasser
In recent years, Au Bon Pain (ABP), a chain of upscale French bakeries/sandwich cafes based in Boston, confronted a set of human resource problems endemic to the fast food industry (i.e., a labor shortage which made it difficult to attract and maintain quality crew...
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Keywords:
Motivation and Incentives;
Managerial Roles;
Retention;
Employees;
Performance Improvement;
Recruitment;
Problems and Challenges;
Compensation and Benefits;
Food and Beverage Industry;
Service Industry;
Boston
Sasser, W. Earl. "Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program." Harvard Business School Case 687-063, March 1987. (Revised October 1993.)
- January 1987
- Article
Posterior Implementability in a Two-person Decision Problem
By: Jerry R. Green and Jean-Jacques Laffont
When a decision rule is implemented using a Bayesian incentive compatible mechanism in which the messages are publicly observable, the players' information is augmented by their observation of each others' strategies. In this paper we study the set of Bayesian...
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Green, Jerry R., and Jean-Jacques Laffont. "Posterior Implementability in a Two-person Decision Problem." Econometrica 55, no. 1 (January 1987): 69–94.