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- 15 Oct 2012
- News
Retailers curb online shopping with in-store deals
- July 2015
- Article
BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment
By: Uma R. Karmarkar and Bryan Bollinger
As concerns about pollution and climate change have become more central in public discourse, shopping with reusable grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have joined policy makers in using a variety of...
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Keywords:
Grocery Shopping;
Reusable Bags;
Licensing;
Priming;
Goals;
Hedonic;
Marketing Strategy;
Consumer Behavior;
Environmental Sustainability;
Retail Industry
Karmarkar, Uma R., and Bryan Bollinger. "BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment." Journal of Marketing 79, no. 4 (July 2015): 1–15.
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
time to wait as the crucial holiday season looms: customers are increasingly trying new retailers and may begin their holiday shopping earlier than ever before. Even as the traditional in-store Black Friday...
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- 23 Jan 2020
- News
Digital Transformation’s Emerging Effect on Customer Expectations
- Research Summary
Bricks and Clicks: The Effect of Store Assortment on E-tail Format (with R. Lal and E. Ofek)
An often neglected aspect in existing studies of the Internet selling process is the high volume of product returns. Such returns reflect a major logistic expenditure on behalf of companies that sell over the net. The problem is reduced when consumers shop in physical...
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- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
reach customers who may not be near a Gap store," she said. Shopping 24/7 Martha Velando (HBS MBA '02), brand manager at Bath & Body Works, said multi-channel retailing "is all about increasing the size of your brand."...
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- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
product categories on the Internet. An analysis by Harris Interactive ecommercePulse computed the ratio of dollars consumers spent offline as a result of online shopping to dollars spent online. The greater the ratio, the more likely that...
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- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
productivity would improve—especially as the bricks-and-clicks retail model worked in an increasingly coordinated manner to offer the consumer a seamless shopping experience. The Internet Threat While recent retail sales figures seem to...
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- 11 Feb 2014
- First Look
First Look: February 11
http://www.hbs.edu/faculty/Publication%20Files/14-062_29ad7901-c306-44fa-88df-31e97a17cbbf.pdf BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment By: Karmarkar, Uma R., and Bryan Bollinger...
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Keywords:
Sean Silverthorne
- 15 Mar 2016
- First Look
March 15, 2016
intelligent software for efficient order delivery, and a customer friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-income consumers; even with a delivery charge, grocery shopping through...
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- 30 May 2018
- Research & Ideas
Should Retailers Match Their Own Prices Online and in Stores?
The line gets blurry for shoppers when retailers won't honor their online prices in-store. (Kwangmoozaa) While shopping for my 10-year-old daughter’s Halloween costume last October, I pulled out my smartphone and hopped online to see if...
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- Web
Business & Environment - Faculty & Research
Business & Environment Business & Environment July 2015 Article BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment By: Uma R. Karmarkar and Bryan Bollinger As concerns about pollution and climate...
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- 05 Mar 2012
- Research & Ideas
Is JC Penney’s Makeover the Future of Retailing?
gauge whether he's succeeding. This August, the company will begin updating all stores with new merchandise. Two to three in-store shops will be installed monthly over the four-year plan. The Town Squares,...
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- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
ads and then posting an in-store display ad to remind potential customers about the product. "With the Internet," says Deighton, "you can seamlessly move the customer from awareness, to temptation, to transaction."...
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by Susan Young
- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in...
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Leonard S. Riggio
the Barnes & Noble superstore concept with an in-store coffee shop and spacious reading alcoves. In addition, Riggio launched Barnes & Noble.com to compete with Amazon for on-line book sales and...
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Keywords:
Retail
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
What does cyberspace mean for physical retail space? Has online shopping changed the fundamentals of retailing? How should managers evaluate new in-store technologies? Harvard Business Review posed these...
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- 01 Oct 1999
- News
Eight Among Many: Robert F. Diromualdo
trucks and working in a machine shop at a U.S. early-warning ballistic missile detection site. There he discovered that nothing whiled away the cold, dark, and tedium like a good book. By the time he was ready to attend Drexel Institute...
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Keywords:
James E. Aisner
- 06 Dec 2021
- News
Action Plan: Whole Sale
phenomenon that retailers have also seen in categories such as home and fashion, but beauty’s more accessible price point makes it a natural space for retailers to experiment with the hybrid shopping model. The everyday presence of beauty...
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- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
extremely competitive market conditions. That doesn't stop many retailers from trying. Indeed, grocers like Tesco, Sainsbury's, Kroger, Safeway, and Stop & Shop give back 1-2 percent of the total spent to their card-carrying shoppers....
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