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Day in IFC: Meghana Dhar (MBA 2017), Japan - MBA
contributed its patented Heattech clothes to victims in the colder regions. Given my background and interest in e-commerce, I was curious to hear more about his strategy for the online channel and was surprised to hear that he is more focused on the View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
encourage the continued patronage of customers. They allow retailers to gather data on customer behavior in order to decipher trends, appropriately reward loyalty, and influence shopping behavior. Loyalty schemes take many forms; some of...
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- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
and best options in-store along with the electrical supplies and tools you will need to install the fixture. Online they carry an endless aisle of products and they provide videos and expert advice to help with installation. They do not...
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- 01 Mar 2004
- News
Ron Shaich’s Café Society
cookies? Fresh out of HBS I opened a cookie shop in downtown Boston. Every morning I watched thousands of people walk by; no one bought cookies before noon. So I added fresh croissants and baguettes, two items that were not in the...
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- 30 Sep 2021
- Blog Post
Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)
immersive experiences, and technology into the in-store shopping experience, Krantz had an excellent model for her proposal while also incorporating deep research into the golf sector specifically to create...
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Keywords:
Retail
- 05 May 2015
- First Look
First Look: May 5
ourselves. May 2015 Journal of Marketing BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment By: Karmarkar, Uma R., and Bryan Bollinger Abstract—As concerns about pollution and climate change have...
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Keywords:
Carmen Nobel
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
both online and in-store, which can reduce stores' ability to upsell, make complementary sales (recall the Best Buy example), and make impulse sales (think candy at the checkout), resulting in smaller shopping baskets. This basket...
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- 01 Apr 2000
- News
Getting the Message
Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing tactics might include running a series of television or magazine ads and then posting an View Details
Keywords:
Susan Young