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- Faculty Publications (56)
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- All HBS Web (301)
- Faculty Publications (56)
- 01 Sep 2008
- News
The Levitt Brand
June 2006 at the age of 81, the Bulletin’s Class Notes were flooded with dozens of tributes from alumni who recalled his passion and commitment in the classroom and his lasting influence on their careers. “I was clueless going into...
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- 08 Jul 2014
- First Look
First Look: July 8
expropriation by agents. The principal has three options to address this threat: trust, licensing, and paying agents to stay loyal. We show how the principal can influence the value of these options by modularizing the system and by...
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Carmen Nobel
- 12 Feb 2013
- First Look
First Look: Feb. 12
static, envy-free equilibria. Furthermore, convergence is efficient, and the entry of low-quality advertisers does not slow convergence. Because our approach predominantly relies on assumptions common in the sponsored search literature,...
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Sean Silverthorne
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
big bucks in the minds of most consumers. We see similar efforts by magazines that advertise their low per-issue prices or insurance companies that break the cost of their premiums down to a low, per-day cost. All these efforts are...
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by Manda Mahoney
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
corporate leaders speaking out on social and environmental policy issues not directly related to their core business. In the first study of this phenomenon, we investigate how CEO activism can influence public opinion about these issues...
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Sean Silverthorne
- 17 Apr 2012
- First Look
First Look: April 17
for a very different business model in the future. Key aspects of Plan A included more sustainable sourcing and influencing the business practices of the company's supply chain; communication to employees, customers, and investors; and...
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Carmen Nobel
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
avenues to drive traffic to their stores (with continued caution and hygiene measures, given the public health situation). First, direct-response advertising like a Facebook advertisement—generally associated with driving e-commerce...
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- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
Fabufestan Exposés-Book I by Ralph Hancox (PMD 26) (Fictive Press) The adventures of Gregor “Legs” Morowitz, on parole and virtually destitute, after he is offered his old job back at a Canadian boutique documentary and advertising...
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- 01 Dec 2016
- News
Alumni Books of 2016
to drive innovation; and the way we interact with data. “Taking out the 37 years that I spent thinking about brands and advertising, the book took about 25 weekends of intense writing.” —Ambi Parameswaran (AMP 186, 2014), Nawabs, Nudes, Noodles: India through 50 Years...
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- 01 Mar 2006
- News
The Producers
on 4,000 screens and try to recoup everything as fast as you can with a blitz of advertising over the first weekend.” Clearly, there are easier ways to earn a living than to produce movies — but few other businesses create a product for...
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- 01 Sep 2003
- News
These Are the Good Old Days
the same. Reading and thinking are still very important.” One dramatic change has been how the media and entertainment industry has become a key driver of the American economy and a powerful influence on the rest of the world. Moore is...
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- 01 Jan 2003
- News
Greylock
Cablevision, and Tellabs (a maker of telecommunications products) in the late 1960s and 1970s to more recent investments such as Red Hat (a global provider of Linux and open-source technology), Internet Security Systems, online View Details
- 16 Dec 2020
- Blog Post
Faculty Books Published in 2020
acting on your body that you can’t feel or see. From our offices and homes to our schools and hospitals, the indoor spaces where we work, learn, play, eat, and heal have an outsized influence on our performance and well-being. They affect...
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All Industries
- 19 Jul 2011
- First Look
First Look: July 19
common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm...
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Sean Silverthorne
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
predicting their current language learning. Further, we find that recipients’ cognitive and affective responses over time differentially influence two future behavioral outcomes: intention to leave the organization and willingness to...
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Dina Gerdeman
- 06 Feb 2007
- First Look
First Look: February 6, 2007
depression, led to a crisis in the industry. Nonetheless, the pioneering group of forecasters shaped the core problems, and invented many of the techniques, that influenced the maturation of the industry in the decades that followed....
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Martha Lagace
- 07 Sep 2011
- First Look
First Look: Sept. 7
Publication:Journal of Advertising Research (forthcoming) Abstract What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a...
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Sean Silverthorne
- 01 Dec 2017
- News
Yoga Inc.
amenities. (Bloomberg/Getty Images) “Yoga is at the core of our identity and culture,” Yeung continues. “It has kept us grounded in who we are as a company. It influences our brand strategy, the product categories we go after, and the...
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Deborah Halber
- 08 May 2007
- First Look
First Look: May 8, 2007
special focus is the influence that the EU accession process has on the Latvian economy and on economic policy choices in the country. Challenges students to discuss how the environment changes as EU membership is achieved, and which new...
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Martha Lagace
- 26 Feb 2008
- First Look
First Look: February 26, 2008
time. Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud Author:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed...
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Martha Lagace