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All HBS Web
(12,084)
- Faculty Publications (4,881)
- December 1993
- Case
Severn Trent Water (A): A Change of IMAGE
By: F. Warren McFarlan and Chris L Marshall
McFarlan, F. Warren, and Chris L Marshall. "Severn Trent Water (A): A Change of IMAGE." Harvard Business School Case 194-060, December 1993.
- December 1993
- Case
Severn Trent Water (B): Reaping the Technology Dividend
By: F. Warren McFarlan and Chris L Marshall
Keywords:
Information Technology
McFarlan, F. Warren, and Chris L Marshall. "Severn Trent Water (B): Reaping the Technology Dividend." Harvard Business School Case 194-061, December 1993.
- November 1993 (Revised January 2006)
- Supplement
Beech-Nut Nutrition Corporation (B)
By: Lynn S. Paine
Officials of the U.S. Food and Drug Administration (FDA) must decide whether to refer the Beech-Nut apple juice case to the Justice Department for criminal prosecution, and if so, whether to recommend prosecution of individual executives or of the company only.
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Paine, Lynn S. "Beech-Nut Nutrition Corporation (B)." Harvard Business School Supplement 394-103, November 1993. (Revised January 2006.)
- 1 Nov 1993
- Conference Presentation
Information Technology's Role in Transforming Customer Service
By: Jim I. Cash Jr.
- November 1993
- Article
Software Complexity and Software Maintenance Costs
By: R. Banker, S. Datar, C. Kemerer and D. Zweig
Banker, R., S. Datar, C. Kemerer, and D. Zweig. "Software Complexity and Software Maintenance Costs." Communications of the ACM 36, no. 11 (November 1993): 81–94.
- October 1993 (Revised September 1994)
- Case
Northern Telecom (A): Greenwich Investment Proposal (Condensed)
By: Robert J. Dolan
The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100...
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Keywords:
Risk and Uncertainty;
Communication Technology;
Market Entry and Exit;
Corporate Entrepreneurship;
Investment;
Product Development;
Telecommunications Industry;
Canada
Dolan, Robert J. "Northern Telecom (A): Greenwich Investment Proposal (Condensed)." Harvard Business School Case 594-051, October 1993. (Revised September 1994.)
- October 1993 (Revised September 1994)
- Background Note
Accounting for Productivity Growth
Introduces students to the arithmetic of the accounting for national productivity growth. It defines labor productivity, capital productivity, and total factor productivity, describes the relationships among them, and discusses the phenomena that cause them to change...
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Keywords:
Performance Productivity;
Macroeconomics;
Analytics and Data Science;
Government and Politics;
Mathematical Methods;
United States;
Singapore
Reinhardt, Forest L. "Accounting for Productivity Growth." Harvard Business School Background Note 794-051, October 1993. (Revised September 1994.)
- October 1993 (Revised February 1995)
- Case
Dendrite International
By: Frank V. Cespedes and Marie Bell
Dendrite International is a $23 million (1992 revenues) supplier of sales automation software to pharmaceuticals companies in Europe, Japan, and the United States. The firm's strategy has depended on being a full-service supplier to multinational firms. Impending...
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Keywords:
Accounting Audits;
Cost vs Benefits;
Forecasting and Prediction;
Marketing Strategy;
Risk and Uncertainty;
Sales;
Competitive Advantage;
Information Technology Industry;
Japan;
Europe;
United States
Cespedes, Frank V., and Marie Bell. "Dendrite International." Harvard Business School Case 594-048, October 1993. (Revised February 1995.)
- October 1993 (Revised August 1996)
- Background Note
Forecasting with Regression Analysis
Provides an example of regression in one of its most important roles. Relating probabilistic forecasts based on past data to decision analysis.
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Keywords:
Management Analysis, Tools, and Techniques;
Analytics and Data Science;
Forecasting and Prediction;
Mathematical Methods
Schleifer, Arthur, Jr. "Forecasting with Regression Analysis." Harvard Business School Background Note 894-007, October 1993. (Revised August 1996.)
- October 1993 (Revised September 1994)
- Case
Catalina Marketing Corp.
By: David E. Bell, Walter J. Salmon and Dinny Starr
Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via...
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Keywords:
Advertising;
Information Management;
Expansion;
Product;
Salesforce Management;
Information Technology;
Growth and Development Strategy;
Customer Value and Value Chain;
Advertising Industry
Bell, David E., Walter J. Salmon, and Dinny Starr. "Catalina Marketing Corp." Harvard Business School Case 594-026, October 1993. (Revised September 1994.)
- October 1993
- Article
Developer-user Interaction and User Satisfaction in Internal Technology Transfer
By: D. A. Leonard-Barton and D. Sinha
Leonard-Barton, D. A., and D. Sinha. "Developer-user Interaction and User Satisfaction in Internal Technology Transfer." Academy of Management Journal 36, no. 5 (October 1993): 1125–1139.
- September 1993 (Revised June 1994)
- Case
Hewlett-Packard: Singapore (A)
In the over 20 years since Hewlett-Packard (HP) set up a manufacturing site in Singapore to produce calculators, HP has invested managerial talent and resources in developing its licensor into a technology development partner. The case details the growth of high-volume...
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Keywords:
Information Technology;
Multinational Firms and Management;
Market Entry and Exit;
Competency and Skills;
Research and Development;
Cross-Cultural and Cross-Border Issues;
Product Development;
Computer Industry;
Singapore
Leonard, Dorothy A. "Hewlett-Packard: Singapore (A)." Harvard Business School Case 694-035, September 1993. (Revised June 1994.)
- September 1993 (Revised December 1993)
- Case
Cott Corp.: Private Label in the 1990s
By: Ray A. Goldberg and Robert S. Kaplan
Private label cola, Cott, gets 30% of the market in Canada. How does it move into the U.S. market? How do retailers evaluate its benefit costs? Does Cott use an existing structure or build new ones? Does Cott diversify from drink to snack foods?
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Keywords:
Private Sector;
Cost Management;
Labels;
Growth and Development Strategy;
Market Entry and Exit;
Industry Structures;
Diversification;
Food and Beverage Industry
Goldberg, Ray A., and Robert S. Kaplan. "Cott Corp.: Private Label in the 1990s." Harvard Business School Case 594-031, September 1993. (Revised December 1993.)
- September 1993
- Case
Manufacturing at ALZA: The Right Prescription? (A)
ALZA, a company specializing in drug delivery systems such as transdermal patches, considers manufacturing its own products. Until now, the company has conducted research and development on its patented system but has then licensed the technology to client-partner...
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Keywords:
Business or Company Management;
Technological Innovation;
Innovation and Management;
Growth and Development Strategy;
Problems and Challenges;
Production;
Research and Development;
Organizational Change and Adaptation;
Pharmaceutical Industry;
Pharmaceutical Industry
Leonard, Dorothy A. "Manufacturing at ALZA: The Right Prescription? (A)." Harvard Business School Case 694-019, September 1993.
- August 1993 (Revised January 1996)
- Teaching Note
Sharp Corporation: Technology Strategy TN
By: David J. Collis
Teaching Note for (9-793-064).
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- July 1993
- Case
Future of Distributed Systems at Aetna, The
By: F. Warren McFarlan and Chris L Marshall
McFarlan, F. Warren, and Chris L Marshall. "Future of Distributed Systems at Aetna, The." Harvard Business School Case 194-018, July 1993.
- July 1993 (Revised September 1994)
- Case
Goodyear: The Aquatred Launch
By: John A. Quelch
After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use...
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Keywords:
Change Management;
Consumer Behavior;
Distribution Channels;
Brands and Branding;
Innovation and Invention;
Auto Industry;
Auto Industry;
United States
Quelch, John A. "Goodyear: The Aquatred Launch." Harvard Business School Case 594-106, July 1993. (Revised September 1994.)
- July 1993 (Revised August 1994)
- Case
Laidlaw Environmental Services
Keywords:
Green Technology Industry
Vietor, Richard H.K. "Laidlaw Environmental Services." Harvard Business School Case 794-016, July 1993. (Revised August 1994.)
- July 1993
- Case
Air Miles Canada
By: Thomas O. Jones, Leonard A. Schlesinger and Roger H. Hallowell
Air Miles Canada both increases customer loyalty by rewarding shopping frequency at specified merchants, and enables its sponsors to develop a new, more complex understanding of their customers' (and potential customers') shopping habits, thus making future customer...
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Keywords:
Programs;
Customer Relationship Management;
Information Management;
Air Transportation Industry;
Canada
Jones, Thomas O., Leonard A. Schlesinger, and Roger H. Hallowell. "Air Miles Canada." Harvard Business School Case 694-008, July 1993.
- June 1993 (Revised December 1995)
- Case
Frito-Lay, Inc.: The Navigator Project (A)
By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad
Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new...
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Keywords:
Information Technology;
Technology Adoption;
Organizational Change and Adaptation;
Trends;
Innovation Strategy;
Marketing Communications;
Decision Choices and Conditions;
Food and Beverage Industry;
Food and Beverage Industry
Applegate, Lynda M., Richard O. Mason, and Melinda Conrad. "Frito-Lay, Inc.: The Navigator Project (A)." Harvard Business School Case 193-025, June 1993. (Revised December 1995.)