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- Faculty Publications (70)
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- All HBS Web (161)
- Faculty Publications (70)
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Estée Lauder brand—its combination of tangible products and intangible associations such as elegance and consumer control. Estée now had momentum toward building one of America's leading beauty companies.
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- 25 Jul 2011
- Research & Ideas
How Disruptive Innovation is Remaking the University
unmarketable yet invaluable intangibles such as social tolerance, personal responsibility, and respect for the rule of law. Each is a unique community of scholars in which lives as well as minds are molded. Pure profit-based competition...
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- 27 Feb 2007
- First Look
First Look: February 27, 2007
dearly for the intangible aspects of the product, which the firm works very hard to keep integrated with the physical product. Deals with a range of issues confronting creative economy companies, such as how to produce products with very...
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Martha Lagace
- 01 Jun 2000
- News
Books
how individuals can capitalize on the new, equal-opportunity economy and all of its exciting possibilities. Davis and Meyer describe a world in the not-so-distant future in which we will trade everything of value -- including human capital, talent, and other View Details
- 05 Jun 2007
- First Look
First Look: June 5, 2007
experience. The dilemma Westin faced was how to operationally build a brand that delivered consistent service on intangible values. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607129 The West German...
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Martha Lagace
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
should move beyond salary and traditional cash rewards to place greater emphasis on non-pecuniary, tangible and intangible rewards and recognition initiatives. We further highlight the importance of aligning rewards with universal...
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Dina Gerdeman
- 31 Mar 2009
- First Look
First Look: March 31, 2009
performance measurement in companies whose intangible assets played a central role in value creation. Our interest in measurement for driving performance improvements arose from a belief articulated more than a century earlier by a...
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Martha Lagace
- 22 Jul 2014
- First Look
First Look: July 22
Proceedings Crime and Punishment: The Reputational Consequences of Withdrawals from Venture Capital Syndicates By: Zhelyazkov, Pavel Ivanov, and Ranjay Gulati Abstract—Traditional research has long treated reputation as an egocentric attribute, typically described as...
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Sean Silverthorne
- 06 Oct 2003
- Research & Ideas
The Growth of the Social Enterprise
intangibles (such as its distinctive culture) and tacit knowledge that could best be conveyed within a single organizational structure. Similarly, but on a much larger scale, the Salvation Army operates primarily as a branch organization,...
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by Carla Tishler
- 03 Mar 2008
- First Look
First Look: March 4, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708429 MINI USA: Finding a New Advertising Agency (A) Harvard Business School Case 508-041 Selling an intangible like advertising services is a difficult task. The first step...
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Martha Lagace
- 01 Jun 2022
- News
Blissful Thinking
salaries and benefits.” Then I’d say, “No, let’s look at the real comp.” Real comp is the tangibles plus the intangibles in a job, and the number-one intangible in a job is social capital—your relationship...
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Dan Morrell; illustration by Dan Winters
- 28 Oct 2020
- Blog Post
Keep Your Weary Workers Engaged
Nohria and colleagues suggests that people are guided by four basic emotional needs, or drives, that are the product of our common evolutionary heritage. These four drives—the “ABCD” of human motivation—are: Acquire. Obtain scarce goods, including View Details
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All Industries
- 08 Dec 2020
- Blog Post
Keep Your Weary Workers Engaged
Nohria and colleagues suggests that people are guided by four basic emotional needs, or drives, that are the product of our common evolutionary heritage. These four drives—the “ABCD” of human motivation—are: Acquire. Obtain scarce goods, including View Details
- 04 Aug 2009
- First Look
First Look: August 4
contracting. We recognize the advantage of using fair values in circumstances where these are based on observable prices in liquid secondary markets, but caution against expanding fair values to areas such as intangibles where they could...
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Martha Lagace
- 05 Jan 2010
- First Look
First Look: January 5
HawkinsHarvard Business School Case 110-013 Students must suggest ways to value intangible assets, including trademarks, acquired by Cisco in the Linksys acquisition. Purchase this case:...
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Martha Lagace
- 23 Jul 2018
- Research & Ideas
The Open Office Revolution Has Gone Too Far
offices because so many of us work in them, and we have very strong opinions about them. They were all the rage in the late 20th century, and academic attention in them followed suit. But most of those studies were based on survey data (self-reported, by definition)...
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Re: Ethan S. Bernstein
- 01 Sep 2009
- First Look
First Look: September 1
prices in liquid secondary markets, but caution against expanding fair values to areas such as intangibles where they could be used opportunistically. We conclude that rather than converging U.S. GAAP with IFRS, competition between the...
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Martha Lagace
- 16 Nov 2017
- News
The Business of Social Justice
leadership role and I was never going to run a bank,” Brooks says of her decision to join the Schott Foundation. “Long-term, intangible work was new to me,” Brooks says, adding the work of the foundation—partnering with teachers’ unions...
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Jennifer Myers
- 01 Jul 2013
- Research & Ideas
Crowdfunding a Poor Investment?
offers funders more than just the intangible reward of supporting a company or cause they believe in; it also gives them a direct share in the company that can produce returns over time. Think of it as E*TRADE, but for private companies...
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- 16 Jun 2009
- First Look
First Look: June 16
a valuation objective, are critical features of an economic GAAP. We recognize the advantage of using fair values in circumstances where these are based on observable prices in liquid secondary markets, but caution against expanding fair values to areas such as View Details
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Martha Lagace