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- All HBS Web (859)
- Faculty Publications (529)
- November 2004 (Revised May 2005)
- Case
Marvel Enterprises, Inc.
By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a...
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Keywords:
Intellectual Property;
Business Model;
Brands and Branding;
Marketing Strategy;
Opportunities;
Growth and Development Strategy;
Rights;
Entertainment and Recreation Industry
Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Case 505-001, November 2004. (Revised May 2005.)
Louis T. Wells
Professor Louis T. Wells is the Herbert F. Johnson Professor of International Management at the Harvard Business School. He has served as consultant to governments of a number of developing countries, as well as to international organizations and private firms. His... View Details
- December 2005 (Revised August 2006)
- Case
Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug
By: Felix Oberholzer-Gee and Dennis A. Yao
Amgen Inc.'s Epogen was the first biotech blockbuster drug. Epogen helped prevent anemia, a condition that leads to severe fatigue, increased risk of cardiovascular disease, and even death. At the time, the market for Epogen, which included dialysis patients and...
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Keywords:
Health Care and Treatment;
Strategic Planning;
Competition;
Patents;
Innovation and Invention;
Pharmaceutical Industry;
Biotechnology Industry;
United States
Oberholzer-Gee, Felix, and Dennis A. Yao. "Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug." Harvard Business School Case 706-454, December 2005. (Revised August 2006.)
- 2020
- Working Paper
The ESG-Innovation Disconnect: Evidence from Green Patenting
By: Lauren Cohen, Umit G. Gurun and Quoc H. Nguyen
No firm or sector of the global economy is untouched by innovation. In equilibrium, innovators will flock to (and innovation will occur where) the returns to innovative capital are the highest. In this paper, we document a strong empirical pattern in green patent...
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Keywords:
ESG (Environmental, Social, Governance) Performance;
Investment;
Decision Making;
Policy;
Energy;
Green Technology;
Technological Innovation;
Patents
Cohen, Lauren, Umit G. Gurun, and Quoc H. Nguyen. "The ESG-Innovation Disconnect: Evidence from Green Patenting." NBER Working Paper Series, No. 27990, October 2020. (Winner of the Fordham University Gabelli School of Business – PVH Corp. Global Thought Leadership Grant on Corporate Social Responsibility, 2020.)
- June 2003 (Revised May 2006)
- Case
Cipla
By: Rohit Deshpande and Laura Winig
The head of Cipla, a $325-million-dollar Indian pharmaceutical company and seller of low-cost AIDS drugs to South Africa, must decide what to do about Cipla's future. With India poised to enforce international patents in only two years, much of Cipla's product line...
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- Web
Business & the Environment | Baker Library | Bloomberg Center | Harvard Business School
in management, marketing, and business. 49 291 Add My Librarian Item ABI/ProQuest Journal articles in management, marketing, and business. Go To Database Topics covered including intellectual property (IP)...
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- Web
Finance Awards & Honors - Faculty & Research
the newly created General Management Program (GMP). Josh Lerner: Received Honorable Mention for the City of Venice Award for Intellectual Property in 2007. Arthur I Segel: Honored as 2007 Man of the Year by...
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- Web
Medical Devices | Baker Library | Bloomberg Center | Harvard Business School
post-market surveillance to quality system regulation to sales. It also includes chapters on legal issues, such as product liability litigation, preemption, intellectual property issues. 55 35759 Medical...
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- 29 Nov 2017
- Research & Ideas
How to Succeed in Business (According to a 15th Century Trade Merchant)
Zanato, and Vera Ribaudo. A reluctant merchant Born into a family of cloth and wool traders, Cotrugli was a reluctant merchant, pulled from his studies at the University of Bologna to join a profession that he considered lacking in View Details
Keywords:
by Julia Hanna
- 27 Feb 2017
- Research & Ideas
Reputation is Vital to Survival in Turbulent Markets
Organizations with great reputations can draw large and loyal followings. Source: iStock In developed countries, the best friends of businesses are the legal, political, and social institutions—banks, courts, intellectual View Details
Keywords:
by Sean Silverthorne
- January 2024 (Revised March 2024)
- Case
Uncle Nearest: Creating a Legacy
By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone
Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the...
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Keywords:
Advertising;
Business Startups;
Customer Focus and Relationships;
Decisions;
Forecasting and Prediction;
Age;
Ethnicity;
Gender;
Corporate Entrepreneurship;
Entrepreneurship;
Working Capital;
Innovation Leadership;
Innovation Strategy;
Intellectual Property;
Trademarks;
Leadership Style;
Growth and Development;
Growth and Development Strategy;
Marketing;
Product Marketing;
Product Launch;
Marketing Strategy;
Mission and Purpose;
Organizational Culture;
Private Ownership;
Performance Effectiveness;
Strategic Planning;
Problems and Challenges;
Prejudice and Bias;
Social Issues;
Strategy;
Competition;
Competitive Strategy;
Expansion;
Food and Beverage Industry;
Tourism Industry;
United States;
Tennessee;
France
Gibson, Hise, Archie L. Jones, Nicole Gilmore, and Ai-Ling Jamila Malone. "Uncle Nearest: Creating a Legacy." Harvard Business School Case 824-047, January 2024. (Revised March 2024.)
- October 2004 (Revised March 2005)
- Case
Langer Lab, The: Commercializing Science
By: H. Kent Bowen, Alex Kazaks, Ayr Muir-Harmony and Bryce LaPierre
Professor Robert Langer's laboratory at MIT is the source of an unusually large number of published papers, patents, and technology licenses to start-up and established companies in the biomedical industry. Explores Langer's leadership and other factors that create a...
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Keywords:
Entrepreneurship;
Technological Innovation;
Business Startups;
Research and Development;
Patents;
Innovation Leadership;
Science-Based Business;
Commercialization;
Biotechnology Industry;
Education Industry
Bowen, H. Kent, Alex Kazaks, Ayr Muir-Harmony, and Bryce LaPierre. "Langer Lab, The: Commercializing Science." Harvard Business School Case 605-017, October 2004. (Revised March 2005.)
- September 1991 (Revised February 1993)
- Case
Burroughs Wellcome and AZT (A)
Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S....
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Keywords:
Governing Rules, Regulations, and Reforms;
Ethics;
Business and Government Relations;
Communication Strategy;
Health Care and Treatment;
Monopoly;
Intellectual Property;
Research and Development;
Price;
Pharmaceutical Industry;
London
Emmons, Willis M., III. "Burroughs Wellcome and AZT (A)." Harvard Business School Case 792-004, September 1991. (Revised February 1993.)
- 24 Sep 2019
- Research & Ideas
Do National Security Secrets Hold Back National Innovation?
of intellectual property theft by foreign competitors grows and secrecy becomes a more attractive strategy for firms to protect and capitalize on their innovations, this question is becoming increasingly...
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Keywords:
by Kristen Senz
- Web
India | Baker Library | Bloomberg Center | Harvard Business School
Business Council /citations/u.s.-india-business-council A trade association that promotes close commercial ties between the US and India. The site includes a list of upcoming trade events and a daily news feed from major Indian business news sources. Initiatives...
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- Web
Entrepreneurial Management Awards & Honors - Faculty & Research
of Corporate Finance and Organizations for his paper with Alexander Dyck and Luigi Zingales, "Theft and Taxes" (June 2007). Josh Lerner: Received Honorable Mention for the City of Venice Award for Intellectual View Details
- 02 Feb 2009
- Research & Ideas
The Success of Persistent Entrepreneurs
course, starting a company at an opportune time and place also displays a certain kind of skill as well.Q: What are some of the more actively pursued industries by entrepreneurs? A: Venture capitalists typically invest in industries that have substantial growth...
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Keywords:
by Sarah Jane Gilbert
- 04 Apr 2022
- Research & Ideas
Tech Hubs: How Software Brought Talent and Prosperity to New Cities
percent of US patents were software related. Since 2015, that share exploded to 50 percent as software became widespread and legal changes allowed for broader intellectual property protection, the...
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by Rachel Layne
- Web
Industry Information - Alumni
health. Reports on policy news, research, trends and events in health care. Premium content requires a fee. PharmExec.com The online property of Pharmaceutical Executive magazine, provides feature articles by guest columnists and staff...
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- December 2010 (Revised January 2012)
- Case
Zespri
By: Jose B. Alvarez and Mary Louise Shelman
Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and...
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