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All HBS Web
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- Faculty Publications (128)
- September 2019
- Case
Netflix: A Creative Approach to Culture and Agility
By: Ranjay Gulati, Allison Ciechanover and Jeff Huizinga
By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment—shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and...
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Keywords:
Digital Technologies;
Streaming;
Video On Demand;
International Expansion;
Leadership;
Information Technology;
Entrepreneurship;
Innovation and Management;
Innovation Strategy;
Leadership Style;
Management Style;
Organizational Culture;
Entertainment;
Media;
Change Management;
Expansion;
Technology Industry;
United States
Gulati, Ranjay, Allison Ciechanover, and Jeff Huizinga. "Netflix: A Creative Approach to Culture and Agility." Harvard Business School Case 420-055, September 2019.
- January 2019 (Revised March 2020)
- Case
Blackstone Alternative Asset Management in 2018
By: Emil Siriwardane, Luis M. Viceira and Shawn O'Brien
In early 2018, Blackstone announced that John McCormick would succeed Tom Hill as President and Chief Executive Officer of Blackstone Alternative Asset Management (BAAM), the largest fund-of-hedge funds in the world by a sizeable margin. As new CEO, McCormick must...
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Keywords:
Asset Management;
Expansion;
Strategy;
Decision Choices and Conditions;
Financial Services Industry
Siriwardane, Emil, Luis M. Viceira, and Shawn O'Brien. "Blackstone Alternative Asset Management in 2018." Harvard Business School Case 219-063, January 2019. (Revised March 2020.)
- December 2018 (Revised May 2019)
- Case
Darling Ingredients International
By: David E. Bell and Natalie Kindred
Led by CEO Randall Stuewe, Texas-based Darling Ingredients International was a rendering firm with $3.7 billion in 2017 revenues. Since 2003, Darling had transformed from U.S. focused into a global player in the processing of biological waste from meat and foodservice...
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Keywords:
Darling;
Ingredients;
Stuewe;
Rendering;
Animal Byproducts;
Used Cooking Oil;
UCO;
Diamond Green Diesel;
DGD;
Valero;
Renewable Diesel;
Biofuel;
Recycling;
Carbon;
LCFS;
Blend;
Blender;
Strategy;
Corporate Strategy;
Renewable Energy;
Food;
Agribusiness;
Expansion;
Diversification;
Growth Management;
Technological Innovation;
Policy;
Government Legislation;
Agriculture and Agribusiness Industry;
Energy Industry;
Food and Beverage Industry;
United States;
Louisiana;
California;
Texas
Bell, David E., and Natalie Kindred. "Darling Ingredients International." Harvard Business School Case 519-048, December 2018. (Revised May 2019.)
- November 2018
- Teaching Note
Sanctuary Soft: International Expansion Strategies
By: Boris Groysberg and Olivia Hull
- November 2018 (Revised June 2019)
- Case
ofo
By: Mitchell Weiss
Dai Wei and his co-founders grew Beijing-based ofo from a school-based startup to a bike-share behemoth in a matter of months, topped an all-out market-share battle fueled with almost $1 billion in venture capital, provided 2 billion bicycle rides, soaked up the...
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Keywords:
Ofo;
Bikeshare;
Scale;
Platforms;
Government As A Platform;
Platform Mechanics;
Dai Wei;
Dockless Bikes;
Mobike;
Bike-share;
Online-to-offline;
Mobility;
Digital Platforms;
Infrastructure;
Transportation;
Bicycle Transportation;
Growth and Development Strategy;
Bicycle Industry;
China;
Beijing
- November 2018
- Case
Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by...
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Keywords:
Growth and Development Strategy;
Marketing Strategy;
Marketing Communications;
Product Positioning
Quelch, John A., and Katherine B. Hartman. "Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)." Harvard Business School Brief Case 919-513, November 2018.
- November 2018
- Case
Attijariwafa Bank: Egypt Expansion
By: Victoria Ivashina and Alpana Thapar
This case follows Attijariwafa Bank, a leading Morocco-based commercial bank, giving insight into its risk management practices and its international expansion over time. In particular, the case focuses on its planned acquisition of Barclays Bank Egypt in 2017. At this...
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Keywords:
Commercial Banking;
Risk Management;
Small And Medium Enterprises;
Acquisitions;
International Expansion;
Emerging Markets;
Africa;
SMEs
Ivashina, Victoria, and Alpana Thapar. "Attijariwafa Bank: Egypt Expansion." Harvard Business School Case 219-008, November 2018.
- October 2018 (Revised July 2019)
- Case
BulkWhiz: Negotiating as a Startup Founder in the UAE
By: Katherine Coffman, Christine Exley and Alpana Thapar
This case follows Amira Rashad as she founds BulkWhiz, a Dubai-based buy-in-bulk grocery delivery platform. Following its launch in September 2017, BulkWhiz experiences rapid growth of 30 percent per month in the United Arab Emirates. Despite this initial success,...
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Keywords:
Entrepreneurial Management;
Start-ups;
Startup;
Female Entrepreneur;
Technology;
Decision-making;
Negotiations;
Co-founders;
Fundraising;
Entrepreneurship;
Business Startups;
Management;
Internet and the Web;
Growth and Development Strategy;
Decision Making;
Negotiation;
Expansion;
E-commerce;
Middle East;
United Arab Emirates
Coffman, Katherine, Christine Exley, and Alpana Thapar. "BulkWhiz: Negotiating as a Startup Founder in the UAE." Harvard Business School Case 919-004, October 2018. (Revised July 2019.)
- July 2018 (Revised November 2018)
- Case
The Robin Hood Army
By: Susanna Gallani
In 2014, Neel Ghose and a handful of friends spent one evening distributing excess food they had collected from local restaurants to the less fortunate people living under the Hauz Khas flyover in South Delhi. Four years later, this initiative had developed into The...
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Keywords:
Volunteer-based Organization;
Food Redistribution;
Nonprofit Organizations;
Food;
Human Needs;
Expansion;
Global Range;
Growth and Development
Gallani, Susanna. "The Robin Hood Army." Harvard Business School Case 119-007, July 2018. (Revised November 2018.)
- July–August 2018
- Article
From Niche to Mainstream (HBR Case Study)
By: Elie Ofek
A large Japanese snack maker faces challenges in marketing products in the US. Several options for jumpstarting sales are presented.
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Keywords:
New Product Marketing;
Retail Trade;
Private Label;
International Expansion;
Cultural Branding;
Consumer Packaged Goods (CPG);
Product Marketing;
Expansion;
Global Range;
Brands and Branding;
Strategy;
Food and Beverage Industry;
Retail Industry
Ofek, Elie. "From Niche to Mainstream (HBR Case Study)." Harvard Business Review 96, no. 4 (July–August 2018).
- June 2018
- Case
Forta Furniture: International Expansion
By: John A. Quelch and Karthik Easwar
The Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings....
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Keywords:
Market Entry and Exit;
Global Range;
Decision Making;
Analysis;
Cross-Cultural and Cross-Border Issues;
Growth and Development Strategy;
Brands and Branding;
Expansion
Quelch, John A., and Karthik Easwar. "Forta Furniture: International Expansion." Harvard Business School Brief Case 918-547, June 2018.
- June 2018
- Teaching Note
Forta Furniture: International Expansion (Brief Case)
By: John A. Quelch and Karthik Easwar
Teaching Note for HBS No. 918-547.
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- December 2017 (Revised June 2018)
- Case
TelePizza (Abridged)
Describes TelePizza, Spain's leading chain of pizza restaurants and delivery services. TelePizza has experienced rapid growth to 500 stores since its creation in 1987. The company went public on the Spanish stock market in late 1996. Franchising has played an important...
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Applegate, Lynda M. "TelePizza (Abridged)." Harvard Business School Case 818-054, December 2017. (Revised June 2018.)
- November 2017 (Revised June 2019)
- Case
JOE & THE JUICE Crosses the Atlantic (with video link)
By: Ethan Rouen and Suraj Srinivasan
As JOE & THE JUICE began its rapid U.S. expansion in 2017, its founder and CEO, Kaspar Basse, fretted about how he could keep his employees feeling like they were doing meaningful work. Founded in 2001, JOE & THE JUICE had always focused on making healthy juices,...
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Rouen, Ethan, and Suraj Srinivasan. "JOE & THE JUICE Crosses the Atlantic (with video link)." Harvard Business School Multimedia/Video Case 118-039, November 2017. (Revised June 2019.)
- June 2017
- Case
AKB48: Going Global? (A)
By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki
After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what...
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Keywords:
Brand Building;
Brand Extension;
Culture-based Products;
Global Products;
Differentiation;
Intellectual Property;
International Business;
Local Products;
Strategy;
Value Capture;
Market Entry and Exit;
Music Entertainment;
Business Model;
Global Strategy;
Global Range;
Brands and Branding;
Value Creation;
Expansion;
Music Industry;
Japan;
China;
Indonesia;
Taiwan;
Philippines;
Thailand;
South Korea
Alcácer, Juan, Kotaro Sasamoto, Tee Chayakul, and Mayuka Yamazaki. "AKB48: Going Global? (A)." Harvard Business School Case 717-445, June 2017.
- May 2017 (Revised August 2021)
- Case
Mavi: Fashioning a Path to Brand Growth
By: Jill Avery and Gamze Yucaoglu
This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales...
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Keywords:
Brand Management;
Brand Architecture;
Brand Portfolio Strategy;
Brand Positioning;
International Expansion;
Retailing;
Fashion;
Pricing;
Fast Fashion;
Emerging Economies;
Brand Extension;
Marketing;
Marketing Strategy;
Brands and Branding;
Emerging Markets;
Growth and Development Strategy;
Expansion;
Global Range;
Decision Choices and Conditions;
Fashion Industry;
Retail Industry;
Turkey;
Europe;
Asia
Avery, Jill, and Gamze Yucaoglu. "Mavi: Fashioning a Path to Brand Growth." Harvard Business School Case 517-075, May 2017. (Revised August 2021.)
- April 2017
- Case
Yushan Bicycles: Learning to Ride Abroad
By: Christopher A. Bartlett and Paul S. Myers
Yushan Bicycles, one of Taiwan's leading bicycle manufacturers, is pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and shifting its product mix toward higher-margin models sold through specialty...
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Keywords:
Globalized Firms and Management;
Growth and Development Strategy;
Competitive Strategy;
Conflict Management;
Learning;
Bicycle Industry;
Taiwan;
Australia
Bartlett, Christopher A., and Paul S. Myers. "Yushan Bicycles: Learning to Ride Abroad." Harvard Business School Brief Case 917-539, April 2017.
- March 2017
- Article
Land Institutions and Chinese Political Economy: Institutional Complementarities and Macroeconomic Management
By: Meg Rithmire
This article critically examines the origins and evolution of China’s unique land institutions and situates land policy in the larger context of China’s reforms and pursuit of economic growth. It argues that the Chinese Communist Party (CCP) has strengthened the...
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Keywords:
China;
Economic Reform;
Land Politics;
Macromanagement;
Government and Politics;
Macroeconomics;
China
Rithmire, Meg. "Land Institutions and Chinese Political Economy: Institutional Complementarities and Macroeconomic Management." Politics & Society 45, no. 1 (March 2017): 123–153.
- December 2016
- Case
thredUP: Think Secondhand First
By: Thomas Eisenmann, Allison Ciechanover and Jeff Huizinga
In the fall of 2016, the management team at thredUP, the largest U.S. online retailer of second hand clothing, is deciding whether to expand into international markets. Over the past 12 months the 7-year-old startup, which had raised over $130 million in venture...
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Keywords:
Scaling Start-ups;
International Expansion;
Online Consignment;
Apparel;
Internet and the Web;
Expansion;
Entrepreneurship;
Global Strategy;
Business Startups;
E-commerce;
Apparel and Accessories Industry;
Retail Industry;
San Francisco
Eisenmann, Thomas, Allison Ciechanover, and Jeff Huizinga. "thredUP: Think Secondhand First." Harvard Business School Case 817-083, December 2016.
- December 2016
- Article
Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship...
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Keywords:
Sponsorship;
Co-marketing;
Partnerships;
International Marketing;
Arts Marketing;
Relationship Marketing;
Museums;
Resource Integration;
Marketing;
Partners and Partnerships;
Financial Institutions;
Arts
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum." Journal of Business and Policy Research 11, no. 2 (December 2016): 156–177.