Filter Results
:
(717)
Show Results For
-
All HBS Web
(2,833)
- Faculty Publications (717)
Show Results For
-
All HBS Web
(2,833)
- Faculty Publications (717)
- 1986
- Chapter
Three Roles of International Marketing in Global Strategy
By: Hirotaka Takeuchi and Michael E. Porter
- October 1986 (Revised November 1988)
- Case
B-W Footwear
By: David B. Yoffie
As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two...
View Details
Keywords:
Competitive Strategy;
Management;
Globalization;
Government and Politics;
Business Strategy;
Trade;
Apparel and Accessories Industry;
United States
Yoffie, David B. "B-W Footwear." Harvard Business School Case 387-022, October 1986. (Revised November 1988.)
- August 1986 (Revised June 1987)
- Case
Lotus Development Corporation: Entering International Markets
By: David B. Yoffie and John J. Coleman
Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the...
View Details
Keywords:
Market Entry and Exit;
Applications and Software;
Global Strategy;
Management Teams;
Information Technology Industry;
United States
Yoffie, David B., and John J. Coleman. "Lotus Development Corporation: Entering International Markets." Harvard Business School Case 387-034, August 1986. (Revised June 1987.)
- May 1986 (Revised October 1993)
- Case
Moet-Hennessy Group
Presents the strategic and organizational problems of a venerable French firm pursuing product and financial diversification in an international context.
View Details
Salter, Malcolm S. "Moet-Hennessy Group." Harvard Business School Case 386-191, May 1986. (Revised October 1993.)
- Article
The Strategic Role of International Marketing
By: M. E. Porter
Porter, M. E. "The Strategic Role of International Marketing." Journal of Consumer Marketing 3, no. 2 (Spring 1986).
- September 1985 (Revised July 2007)
- Case
Population Services International: The Social Marketing Project in Bangladesh
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an...
View Details
Keywords:
Developing Countries and Economies;
Health;
Marketing Strategy;
Social Marketing;
Business and Government Relations;
Nonprofit Organizations;
Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh." Harvard Business School Case 586-013, September 1985. (Revised July 2007.)
- August 1985 (Revised July 1991)
- Case
Universal Circuits, Inc.
By: Thomas R. Piper
The manager of international finance of a major U.S. electronics company is concerned about the exposure of the firm to changes in exchange rates. Of particular concern is the exposure of operations to changes in real exchange rates. The teaching objectives include: 1)...
View Details
Keywords:
Credit Derivatives and Swaps;
International Finance;
Currency Exchange Rate;
Business Plan;
Risk and Uncertainty;
Financial Management;
Financial Strategy;
Electronics Industry;
United States
Piper, Thomas R. "Universal Circuits, Inc." Harvard Business School Case 286-006, August 1985. (Revised July 1991.)
- June 1985
- Case
Henkel Group: Umbrella Branding and Globalization Decisions
By: Robert J. Dolan
Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization.
View Details
Keywords:
Brands and Branding;
Marketing Strategy;
Globalization;
Expansion;
Consumer Products Industry
Dolan, Robert J. "Henkel Group: Umbrella Branding and Globalization Decisions." Harvard Business School Case 585-185, June 1985.
- September 1984
- Background Note
Marketing Research: An Overview of Research Methods
By: Robert J. Dolan
Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data.
View Details
Dolan, Robert J. "Marketing Research: An Overview of Research Methods." Harvard Business School Background Note 585-039, September 1984.
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (A)
By: Robert J. Dolan
Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's...
View Details
Keywords:
Marketing Strategy;
Globalization;
Expansion;
Profit;
Conflict Management;
Consumer Products Industry;
Construction Industry;
Europe;
West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (B)
By: Robert J. Dolan
Describes the outcome of implementation of the standardized plan described in Henkel (A).
View Details
Keywords:
Marketing Strategy;
Globalization;
Expansion;
Profit;
Conflict Management;
Outcome or Result;
Consumer Products Industry;
Construction Industry;
Europe;
West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.
- February 1984 (Revised February 1986)
- Case
E.I. du Pont de Nemours & Co.: Titanium Dioxide
By: W. Carl Kester, Robert R. Glauber, David W. Mullins Jr. and Stacy S. Dick
Disequilibrium in the $350 million TiO2 market has prompted Du Pont's Pigments Department to develop two strategies for competing in this market in the future. The growth strategy has a smaller internal rate of return than the alternative strategy due to large capital...
View Details
Keywords:
Forecasting and Prediction;
Cash Flow;
Investment Return;
Growth and Development Strategy;
Strategic Planning;
Projects;
Chemical Industry
Kester, W. Carl, Robert R. Glauber, David W. Mullins Jr., and Stacy S. Dick. "E.I. du Pont de Nemours & Co.: Titanium Dioxide." Harvard Business School Case 284-066, February 1984. (Revised February 1986.)
- November 1983 (Revised October 1988)
- Case
Canon Inc.: Worldwide Copier Strategy
Describes Canon's worldwide strategy in the copier business. Designed to be used to explore strategy formulation in a worldwide industry, and the principles of international competition.
View Details
Keywords:
Values and Beliefs;
Global Strategy;
Marketing Strategy;
Business Strategy;
Competitive Strategy;
Manufacturing Industry
Porter, Michael E. "Canon Inc.: Worldwide Copier Strategy." Harvard Business School Case 384-151, November 1983. (Revised October 1988.)
- September 1983 (Revised February 1989)
- Background Note
The Oil Tanker Shipping Industry in 1983
Describes the international oil tanker shipping industry both historically and in 1983. Designed to provide a vehicle for practicing industry analysis in a volatile commodity business, and for formulating strategy in such an environment. Also can be used to examine...
View Details
Keywords:
Strategic Planning;
Globalized Markets and Industries;
Goods and Commodities;
Volatility;
Vertical Integration;
Supply and Industry;
Shipping Industry
Porter, Michael E. "The Oil Tanker Shipping Industry in 1983." Harvard Business School Background Note 384-034, September 1983. (Revised February 1989.)
- spring 1983
- Article
The Evolution of International Banking Competition and Its Implications for Regulation
By: D. B. Crane and Samuel L. Hayes III
Crane, D. B., and Samuel L. Hayes III. "The Evolution of International Banking Competition and Its Implications for Regulation." Journal of Bank Research 14, no. 1 (spring 1983).
- August 1982 (Revised September 1991)
- Case
Rockwell International (A)
Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to...
View Details
Keywords:
Transformation;
Decisions;
Management Analysis, Tools, and Techniques;
Markets;
Industry Structures;
Business Strategy;
Competition;
Manufacturing Industry;
United States
Porter, Michael E. "Rockwell International (A)." Harvard Business School Case 383-019, August 1982. (Revised September 1991.)
- November 1981
- Supplement
Corning Glass Works International, Part I, Interviews with Division Managers, Video
Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer)....
View Details
Bartlett, Christopher A., and Michael Y. Yoshino. "Corning Glass Works International, Part I, Interviews with Division Managers, Video." Harvard Business School Video Supplement 882-512, November 1981.
- March 1981 (Revised October 1998)
- Case
Corning Glass Works International (A)
Follows the impact of a change in global strategy on a diversified company's global organization structure. Traces two failed attempts at bringing a business perspective to a geographic organization, and poses the problem of what the international division president...
View Details
Keywords:
Disruption;
Framework;
Global Strategy;
Organizational Structure;
Perspective;
Power and Influence
Bartlett, Christopher A., and Michael Y. Yoshino. "Corning Glass Works International (A)." Harvard Business School Case 381-160, March 1981. (Revised October 1998.)
- March 1981 (Revised November 1998)
- Supplement
Corning Glass Works International (C2)
Follows the impact of a change in global strategy on a diversified company's global organization structure. Reviews the company's subsequent performance internationally. Also presents reflections by top management on future possible change in the organization...
View Details
Keywords:
Global Strategy;
Change;
Performance;
Globalized Firms and Management;
Management Teams;
Manufacturing Industry
Bartlett, Christopher A., and Michael Y. Yoshino. "Corning Glass Works International (C2)." Harvard Business School Supplement 381-164, March 1981. (Revised November 1998.)
- March 1980 (Revised February 1987)
- Case
Sweco, Inc. (A)
By: Michael E. Porter and George S. Yip
Describes Sweco's decision about whether to enter the mud-processing equipment industry (used in oil well drilling). This is an internal entry decision, and the case describes Sweco's existing businesses as well as the mud-processing industry and competitors. The case...
View Details
Keywords:
Cost vs Benefits;
Decisions;
Forecasting and Prediction;
Cost;
Analytics and Data Science;
Market Entry and Exit;
Competition
Porter, Michael E., and George S. Yip. "Sweco, Inc. (A)." Harvard Business School Case 380-167, March 1980. (Revised February 1987.)