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All HBS Web
(1,269)
- People (2)
- News (210)
- Research (967)
- Events (2)
- Multimedia (2)
- Faculty Publications (620)
Show Results For
-
All HBS Web
(1,269)
- People (2)
- News (210)
- Research (967)
- Events (2)
- Multimedia (2)
- Faculty Publications (620)
- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
- August 2001 (Revised April 2002)
- Case
Strategic Capital Management, LLC (A)
- March 2024
- Case
ixigo
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
- September 2000 (Revised January 2016)
- Case
Netflix (2000)
- 2008
- Simulation
Strategic Innovation Simulation: Back Bay Battery
- Research Summary
Securities Industry
- April 1996 (Revised April 2004)
- Case
Virtual Vineyards
- 20 Mar 2000
- Research & Ideas
Incubators: The New Venture Capitalists?
John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
- 2015
- Working Paper
Online Word of Mouth and Product Review Disagreement
Navid Mojir
(Navid is visting MIT Sloan for the 2023-24 academic year).
Navid Mojir is an assistant professor of business administration in the Marketing Unit. He teaches Business Marketing and Sales
- April 2000 (Revised September 2001)
- Case
Peppers and Rogers Group, The
- January 2011 (Revised April 2024)
- Case
Triangulate (A)
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
- November 2000 (Revised July 2001)
- Case
Intuit QuickBooks
- October 2000 (Revised May 2001)
- Case
Editora Abril S.A.
- 24 Apr 2012
- News
For radio, the digital disruption is delayed
Thomas W. Graeber
Thomas Graeber is an Assistant Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. He teaches Negotiations in the MBA elective curriculum.
As an empirical behavioral and experimental... View Details
- 16 Mar 2009
- Working Paper Summaries