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All HBS Web
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- Faculty Publications (1,076)
- May 1997 (Revised July 1997)
- Case
Vermeer Technologies (B): Realizing the Dream
By: Ashish Nanda
The Vermeer team works day and night to develop its software offering, unforeseen difficulties and internal tensions notwithstanding. In less than a year, the product is ready. The Vermeer team waits anxiously for the market to pronounce its verdict.
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Keywords:
Internet and the Web;
Applications and Software;
Business Startups;
Product Development;
Information Technology Industry
Nanda, Ashish, and Georgia Levenson. "Vermeer Technologies (B): Realizing the Dream." Harvard Business School Case 397-080, May 1997. (Revised July 1997.)
- May 1997
- Teaching Note
Tale of Two Electronic Components Distributors TN
By: Ananth Raman and Bharat P. Rao
Teaching Note for (9-697-064).
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- March 1997 (Revised April 1998)
- Case
Amazon.com (A)
Jeff Bezos, the founder and CEO of Amazon.com, an Internet-based bookseller, has created one of the most successful ventures for electronic commerce on the Web. With revenue growing at a pace of 30% per month, Bezos attributes the success of Amazon.com to its value...
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Rayport, Jeffrey F., and Dickson Louie. "Amazon.com (A)." Harvard Business School Case 897-128, March 1997. (Revised April 1998.)
- February 1997 (Revised July 1997)
- Case
Vermeer Technologies (A): A Company Is Born
By: Ashish Nanda
Charles Ferguson has just heard from a venture capital (VC) consortium that it is willing to finance Vermeer Technologies, a company he has cofounded for developing Internet software. The funds are sorely needed, but the VCs have imposed some onerous conditions,...
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Keywords:
Venture Capital;
Selection and Staffing;
Applications and Software;
Entrepreneurship;
Information Technology Industry
Nanda, Ashish, and Takia Mahmood. "Vermeer Technologies (A): A Company Is Born." Harvard Business School Case 397-078, February 1997. (Revised July 1997.)
- 1997
- Article
Business-to-Business Market Making on the Internet
By: Lisa R. Klein and John A. Quelch
Klein, Lisa R., and John A. Quelch. "Business-to-Business Market Making on the Internet." International Marketing Review 14, no. 5 (1997): 345–361.
- January 1997
- Article
The Internet, Intel and the Vigilante Stakeholder
Badaracco, Joseph L., Jr. "The Internet, Intel and the Vigilante Stakeholder." Business Ethics 6, no. 1 (January 1997): 18–29.
- December 1996 (Revised July 2002)
- Background Note
Note on Marketing and the Internet
By: John A. Deighton, Alison Berkley and John Barabino
The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores...
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Deighton, John A., Alison Berkley, and John Barabino. "Note on Marketing and the Internet." Harvard Business School Background Note 597-037, December 1996. (Revised July 2002.)
- November 1996 (Revised December 1996)
- Case
Rogers Communications, Inc.: The Wave
By: John A. Deighton, Karsten Voermann and Reginal Gilyard
Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating...
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Keywords:
Decisions;
Innovation and Invention;
Marketing Strategy;
Market Entry and Exit;
Internet and the Web;
Mobile and Wireless Technology;
Consumer Behavior;
Technology Adoption;
Telecommunications Industry;
Canada
Deighton, John A., Karsten Voermann, and Reginal Gilyard. "Rogers Communications, Inc.: The Wave." Harvard Business School Case 597-050, November 1996. (Revised December 1996.) (request a courtesy copy.)
- November 1996 (Revised June 1999)
- Case
Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft
By: Marco Iansiti and Alan D. MacCormack
Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments.
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Keywords:
Product Development;
Internet and the Web;
Applications and Software;
Situation or Environment;
Volatility;
Risk and Uncertainty;
Research and Development;
Information Technology Industry;
United States
Iansiti, Marco, and Alan D. MacCormack. "Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft." Harvard Business School Case 697-052, November 1996. (Revised June 1999.)
- June 1996
- Case
Siemens Corporation (B): Corporate Advertising for 1996
By: Stephen A. Greyser and Norman Klein
Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's...
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Keywords:
Advertising Campaigns;
Learning;
Balanced Scorecard;
Operations;
Outcome or Result;
Advertising Industry
Greyser, Stephen A., and Norman Klein. "Siemens Corporation (B): Corporate Advertising for 1996." Harvard Business School Case 596-106, June 1996.
- May–June 1996
- Article
Ruling the Net
By: D. L. Spar and Jeffrey J. Bussgang
The Internet promises a radical new world of business. But for many companies, it has yet to deliver. Although doing business in cyberspace may be novel and exhilarating, it can also be frustrating, confusing, and even unprofitable. Debora Spar and Jeffrey Bussgang...
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Spar, D. L., and Jeffrey J. Bussgang. "Ruling the Net." Harvard Business Review 74, no. 3 (May–June 1996): 125–133.
- April 1996 (Revised April 2004)
- Case
Virtual Vineyards
By: Jeffrey F. Rayport, Alvin J. Silk, Lisa Klein Pearo and Thomas A. Gerace
Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers...
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Keywords:
Customer Focus and Relationships;
Technological Innovation;
Management;
Service Operations;
Internet and the Web
Rayport, Jeffrey F., Alvin J. Silk, Lisa Klein Pearo, and Thomas A. Gerace. "Virtual Vineyards." Harvard Business School Case 396-264, April 1996. (Revised April 2004.)
- April 1996 (Revised February 1997)
- Background Note
Guide to Macroeconomic Resources on the Internet
By: Alexander Dyck, Forest L. Reinhardt and Christopher Charron
Dyck, Alexander, Forest L. Reinhardt, and Christopher Charron. "Guide to Macroeconomic Resources on the Internet." Harvard Business School Background Note 796-150, April 1996. (Revised February 1997.)
- Article
International Marketing and the Internet
By: J. Quelch and L. Klein
Quelch, J., and L. Klein. "International Marketing and the Internet." MIT Sloan Management Review 37, no. 3 (Spring 1996): 60–75.
- March 1996 (Revised August 1996)
- Case
Open Market, Inc.: Managing in a Turbulent Environment
By: Lynda M. Applegate and Janis Lee Gogan
Presents the story of Open Market, Inc., one of numerous companies formed in 1994 to engage in electronic commerce over the Internet. This case examines the company's development--its business strategy and organization evolution--as the company increased in size and...
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Keywords:
Business Strategy;
Growth and Development;
Business Startups;
Internet and the Web;
Change;
Growth and Development Strategy;
Organizations;
Web Services Industry
Applegate, Lynda M., and Janis Lee Gogan. "Open Market, Inc.: Managing in a Turbulent Environment." Harvard Business School Case 196-097, March 1996. (Revised August 1996.)
- February 1996 (Revised February 1997)
- Case
America Online, Inc.
By: Amy P. Hutton and Krishna G. Palepu
America Online's (AOL) stock price has soared nearly 2,000% since its IPO. However, there is considerable disagreement among analysts regarding the future prospects of AOL. Although many analysts are bullish on the stock, short sellers have sold around 7 million...
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Keywords:
Cost Accounting;
Analysis;
Stocks;
Decision Choices and Conditions;
Financial Statements;
Business Strategy;
Web Services Industry
Hutton, Amy P., and Krishna G. Palepu. "America Online, Inc." Harvard Business School Case 196-130, February 1996. (Revised February 1997.)
- January 1996
- Case
Outrage in Cyberspace: CompuServe and the GIF Patent
By: Josh Lerner and Benjamin Conway
CompuServe, an online services vendor, informs its software developers that they must enter into a licensing agreement to use the popular GIF compression. CompuServe claims that it is forced to do so because Unisys is enforcing its patent rights in this area. Others...
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Keywords:
Patents;
Technological Innovation;
Internet and the Web;
Information Technology;
Competitive Strategy;
Internet and the Web;
Web Services Industry
Lerner, Josh, and Benjamin Conway. "Outrage in Cyberspace: CompuServe and the GIF Patent." Harvard Business School Case 296-057, January 1996.
- First Quarter 1996
- Article
Electronic Commerce: Building Blocks of New Business Opportunity
By: L. M. Applegate, C.W. Holsapple, R. Kalakota, F.J. Radermacher and A.B. Whinston
Applegate, L. M., C.W. Holsapple, R. Kalakota, F.J. Radermacher, and A.B. Whinston. "Electronic Commerce: Building Blocks of New Business Opportunity." Journal of Organizational Computing 6, no. 1 (First Quarter 1996): 1–10.
- December 1995
- Supplement
Doing Business on the Internet: An Interview with Shikhar Ghosh, CEO, Open Market
By: Lynda M. Applegate and Janis Lee Gogan
Applegate, Lynda M., and Janis Lee Gogan. "Doing Business on the Internet: An Interview with Shikhar Ghosh, CEO, Open Market." Harvard Business School Video Supplement 196-503, December 1995.
- November 1995
- Case
InterZine Productions, Inc.
By: William A. Sahlman and Jason Green
Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on...
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Keywords:
Business Ventures;
Entrepreneurship;
Growth and Development Strategy;
Capital;
Financing and Loans;
Internet and the Web;
Management Teams;
Innovation and Invention;
Media and Broadcasting Industry
Sahlman, William A., and Jason Green. "InterZine Productions, Inc." Harvard Business School Case 396-174, November 1995.