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Show Results For
-
All HBS Web
(3,225)
- People (4)
- News (747)
- Research (2,082)
- Events (14)
- Multimedia (16)
- Faculty Publications (1,484)
- January–February 2018
- Article
Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far
By: Leslie John, Tami Kim and Kate Barasz
Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with...
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John, Leslie, Tami Kim, and Kate Barasz. "Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far." Harvard Business Review 96, no. 1 (January–February 2018): 62–69.
- November 2013
- Teaching Note
Barnes & Noble: Managing the E-Book Revolution
By: Alan MacCormack, Brian Kimball Dunn and Chris F. Kemerer
In 2012, Barnes & Noble found itself in a difficult position. While the company had weathered the advent of online retailing relatively well, the arrival of electronic books (e-books) threatened the company's viability. Primary competitor Borders had already fallen by...
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- 04 Aug 2010
- Working Paper Summaries
The Effect of Market Leadership in Business Process Innovation: The Case(s) of E-Business Adoption
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
both a car wax and dessert topping. At the moment, the cell phone is the closest thing we have to a fully converged device, said panelists, who...
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Keywords:
by Sean Silverthorne
- 16 Jan 2018
- First Look
First Look at New Research and Ideas, January 16, 2018
and Kate Barasz Abstract—Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal...
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Keywords:
Sean Silverthorne
- Web
2.3.10 Use of the Harvard Name - MBA
name Harvard, or of any of the schools within the University, in web site identifications, e-mail addresses, and View Details
- December 2019
- Case
Walmart Ecommerce (A): Picking up the Pace
By: Ramon Casadesus-Masanell and Karen Elterman
This case is an abridged version (part 1 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (A) case discusses Walmart's early forays into online retail, as well as improvements made under Doug McMillon beginning in 2014....
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Keywords:
Acquisition;
Strategy;
Internet and the Web;
Distribution;
Distribution Channels;
Competitive Strategy;
Retail Industry;
Bentonville;
Arkansas;
United States
Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (A): Picking up the Pace." Harvard Business School Case 720-425, December 2019.
- 25 Nov 2014
- Blog Post
Checking out Dublin's Tech Scene
Career & Professional Development recently spent a week in Dublin at the 4th annual Web Summit. It was evident from the attendance and energy...
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- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
In recent years, consumer review sites including Yelp, Citysearch, and TripAdvisor have become the first stop for recommendations on everything from dinner to dentists. Along View Details
- 01 Jun 2010
- News
Health IT at the Bedside
implementation. Systems need to be selected, workflows altered, and the inevitable kinks ironed out. Change is hard. Yet, in my experience, after an individual or organization undergoes View Details
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
"name your own price" devices, permission marketing, group buying, price comparison engines, car purchase Web sites, mass customization, etc. It is still largely a new way of thinking whose domain View Details
Keywords:
by Martha Lagace
- March 17, 2021
- Other Article
Beyond Pajamas: Sizing Up the Pandemic Shopper
By: Ayelet Israeli, Eva Ascarza and Laura Castrillo
A first look at how the COVID-19 pandemic impacted e-commerce apparel shopping in the US and the UK. Extensive analysis and interactive graphics utilizing millions of transactions.
While the pandemic is still playing out, our preliminary investigations... View Details
While the pandemic is still playing out, our preliminary investigations... View Details
Keywords:
Retail;
Retail Analytics;
Consumer;
Pandemic;
COVID;
COVID-19;
Apparel;
Ecommerce;
Online Shopping;
Online Apparel;
Online Sales;
Returns;
CRM;
Customer Retention;
Customer Experience;
Customer Value;
Digital;
Customer Focus and Relationships;
Customers;
Health Pandemics;
Consumer Behavior;
Customer Relationship Management;
Internet and the Web;
Behavior;
E-commerce;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United States;
United Kingdom
Israeli, Ayelet, Eva Ascarza, and Laura Castrillo. "Beyond Pajamas: Sizing Up the Pandemic Shopper." Harvard Business School Working Knowledge (March 17, 2021).
- June 2016
- Teaching Note
HubSpot: Lower Churn through Greater CHI
By: Jill Avery, Asis Martinez Jerez and Thomas Steenburgh
HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the...
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- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
restrictions imposed by the intermediaries, who want consumers to focus less on price differences and more on the benefits of value-added services that they provide, such as...
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- 14 Mar 2019
- News
The Merchant of Osaka
included everything from X-rays to endoscopy, and a pharmacy where a person could fill a prescription before heading home—with a printed copy of their electronic medical record in hand. Back in the early...
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Keywords:
Health, Social Assistance
- 01 Jun 2022
- News
Eyes in the Skies
Image courtesy BlackSky There was a time not too long ago, says Amy Minnick (MBA 2000), when only governments and the military had the hardware and human resources necessary to acquire and interpret satellite imagery. But times have changed: BlackSky, the geospatial...
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Keywords:
Alexander Gelfand
- July 2002 (Revised March 2003)
- Case
Avon.com (A)
Avon has always sold its products through a large independent direct-selling organization. However, it is now considering whether it should sell directly to the consumer. The company's independent representatives number 500,000 in the United States alone. Yet, there...
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Keywords:
Organizational Change and Adaptation;
Marketing Strategy;
Internet and the Web;
Salesforce Management;
Marketing Channels;
Beauty and Cosmetics Industry
Godes, David B. "Avon.com (A)." Harvard Business School Case 503-016, July 2002. (Revised March 2003.)
- 05 Sep 2000
- What Do You Think?
Whither the Information Economy?
"person-to-person" basis, with or even without an Internet intermediary. Cleveland provided one of the first theoretic explanations for the New Economy. Because of...
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by James Heskett
- September 2002
- Case
Pura Vida Coffee
By: James E. Austin and Allen S. Grossman
Tells the story of two HBS graduates who sell gourmet coffee over the Internet to support an outreach ministry in Costa Rica.
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Austin, James E., and Allen S. Grossman. "Pura Vida Coffee." Harvard Business School Multimedia/Video Case 303-051, September 2002.
- 05 Sep 2014
- Blog Post
CPD on the Road in Manila
the 40+ medians common throughout Europe and Japan. Labor continues to be one of the country’s biggest exports with overseas workers remitting cash to their families back home,...
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