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Show Results For
-
All HBS Web
(3,232)
- People (4)
- News (758)
- Research (2,088)
- Events (14)
- Multimedia (16)
- Faculty Publications (1,487)
- November 2013
- Article
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
By: Jill Avery, Thomas Steenburgh, John A. Deighton and Mary Caravella
Buying a product has never been easier. Consumers can shop online, over the phone or via mail order, from home or on the go, and if they want to experience touch and feel, they can also visit a "real" store. Often, one and the same retailer offers several of these...
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Keywords:
Channel Management;
Retailing;
Marketing;
Marketing Channels;
Marketing Strategy;
E-commerce;
Retail Industry;
United States
Avery, Jill, Thomas Steenburgh, John A. Deighton, and Mary Caravella. "Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping." GfK Marketing Intelligence Review 5, no. 2 (November 2013).
- November 2013
- Teaching Note
Barnes & Noble: Managing the E-Book Revolution
By: Alan MacCormack, Brian Kimball Dunn and Chris F. Kemerer
In 2012, Barnes & Noble found itself in a difficult position. While the company had weathered the advent of online retailing relatively well, the arrival of electronic books (e-books) threatened the company's viability. Primary competitor Borders had already fallen by...
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- 01 Sep 2008
- News
The MBA Turns 100
MBA in a box over the Internet for 59 bucks. So the MBA title has come to mean less because the label now covers a rapidly proliferating set of...
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- 01 Mar 2008
- News
Join in the Centennial
the future of business and business education. To that end, HBS faculty have planned a series of campus colloquia to address important topics such as health care, leadership, View Details
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely...
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- March 2021 (Revised October 2021)
- Teaching Note
Afterpay U.S.: The Omnichannel Dilemma
By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online...
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Keywords:
Omnichannel Retail;
Digital Marketing;
Business Startups;
Business Growth and Maturation;
Business Model;
Business Organization;
For-Profit Firms;
Change Management;
Customer Value and Value Chain;
Customer Relationship Management;
Customer Satisfaction;
Financing and Loans;
Microfinance;
Global Strategy;
Marketing Strategy;
Market Entry and Exit;
Digital Platforms;
Product Development;
Supply Chain Management;
Business and Stakeholder Relations;
Networks;
Network Effects;
Internet and the Web;
Financial Services Industry;
Technology Industry;
United States;
Australia
- 01 Oct 2000
- News
The Entrepreneurial Venture
I took some venture funding. Things have changed with the rise of the Internet and dot-coms; VCs now take a much more proactive role in View Details
- 01 Jun 2017
- News
The Exchange: Venture Forth
introduction of Amazon Web Services in early 2006. This was the defining moment when the cost of starting consumer internet businesses really...
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Keywords:
April White
- 12 May 2003
- Research & Ideas
How Hot is the “Hot Spot” Business?
Internet pioneers looked at everything from Wi-Fi "hot spots" to the future of broadband at a recent telecommunications conference at Harvard Business School. The...
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- 2013
- Chapter
The Design of Online Advertising Markets
By: Benjamin Edelman
Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that...
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Keywords:
Misleading and Fraudulent Advertising;
Online Advertising;
Price;
Market Design;
Measurement and Metrics;
Sales;
Motivation and Incentives;
Internet and the Web
Edelman, Benjamin. "The Design of Online Advertising Markets." Chap. 15 in The Handbook of Market Design, edited by Nir Vulkan, Alvin E. Roth, and Zvika Neeman. Oxford University Press, 2013.
- March 2023 (Revised June 2023)
- Case
Metaverse Wars
By: Andy Wu, David B. Yoffie and Matt Higgins
In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame...
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Keywords:
Metaverse;
Technology;
Virtual Reality;
Facebook;
Social Media;
Technological Innovation;
Internet and the Web;
Technology Adoption
Wu, Andy, David B. Yoffie, and Matt Higgins. "Metaverse Wars." Harvard Business School Case 723-431, March 2023. (Revised June 2023.)
- 12 Jul 2020
- Research & Ideas
Solving COVID'S Mental Health Crisis
live.” CAMH, he is confident, will be leading the movement. Unspinning the COVID web These three stories provide yet another example of how COVID-19 has mushroomed into...
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- November 2014
- Supplement
The Grommet - Video Supplement
By: Lynda M. Applegate, Karen Gordon Mills, Lena G. Goldberg and Annelena Lobb
Keywords:
Retail;
Internet and the Web;
Entrepreneurship;
Product Launch;
E-commerce;
Retail Industry
Applegate, Lynda M., Karen Gordon Mills, Lena G. Goldberg, and Annelena Lobb. "The Grommet - Video Supplement." Harvard Business School Multimedia/Video Supplement 815-703, November 2014.
- Web
Other Resources and Events - Research Computing Services
Training Other Resources and Events 9ms For other training opportunities and resources at Harvard and beyond, take a look below. Online Training Resources Missed an RCS...
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- September 2002
- Case
Pura Vida Coffee
By: James E. Austin and Allen S. Grossman
Tells the story of two HBS graduates who sell gourmet coffee over the Internet to support an outreach ministry in Costa Rica.
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Austin, James E., and Allen S. Grossman. "Pura Vida Coffee." Harvard Business School Multimedia/Video Case 303-051, September 2002.
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
geography Web site to promote Internet content integration in the K-12 curriculum and is simultaneously partnering with View Details
Keywords:
by James Austin
- 01 Jun 2008
- News
Understanding the Digital Frontier
ripples across cyberspace that your company’s baby formula turns tiny tots green. Is there anything you can do? Absolutely. Turn the tide to your advantage, argue Charlene Li (MBA ’93) and Josh Bernoff in...
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- Web
Business, Government & the International Economy - Faculty & Research
evolution of online interest, policy views, and vote intentions before and after the outset of each movement. Combining national-level event studies with...
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- 05 Jul 2006
- Research & Ideas
Reinventing the Dowdy Savings Bond
In the family of investment products, a U.S. savings bond might be cast as boring old Uncle Ned, snoozing away in the corner after dinner. There's nothing wrong with that—but HBS professor Peter Tufano...
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- 01 Jun 2008
- News
Letters to the Editor
also failed to note the first women DBAs to graduate from HBS. Fortunately, the Baker Library Web site dedicated to the history of women at HBS...
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Keywords:
Roland Christensen;
Roberta Moniz Lasley;
Diana Greer;
Edna Homa;
Anne Jardim;
Eunice Jensen;
Colleges, Universities, and Professional Schools;
Colleges, Universities, and Professional Schools;
Colleges, Universities, and Professional Schools;
Colleges, Universities, and Professional Schools