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Show Results For
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All HBS Web
(3,225)
- People (4)
- News (750)
- Research (2,087)
- Events (14)
- Multimedia (16)
- Faculty Publications (1,487)
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
allocation such as heuristics, decision rules, and "bottom up" approaches still effective in today's complex marketing environment? To help practicioners answer this question, Harvard Business School professors Sunil Gupta View Details
Keywords:
by Sean Silverthorne
- 01 Feb 2000
- News
Breaking Down Barriers: The Electronic Wallet
online consumers about a better deal at another Web site. Originally designed to automatically complete online point-of-sale forms with a single click, the electronic wallet is paving View Details
Keywords:
Judith A. Ross
- July 2006
- Article
The Architecture of Participation: Does Code Architecture Mitigate Free Riding in the Open Source Development Model?
By: Carliss Y. Baldwin and Kim B. Clark
Baldwin, Carliss Y., and Kim B. Clark. "The Architecture of Participation: Does Code Architecture Mitigate Free Riding in the Open Source Development Model?" Management Science 52, no. 7 (July 2006).
- 12 Nov 2001
- Research & Ideas
Facing the New World Order
has a real advantage, to kind of shed some of the barnacles that were created during the Internet experiment and View Details
Keywords:
by Staff
- 14 Apr 2003
- Research & Ideas
Andy Grove on the Confident Leader
opportunities, and defined the opportunities for packet software. That framework is changing now. The Internet is redefining software. View Details
- 26 Jul 2011
- News
An Entrepreneur of the Arts
Sister Cities International. “Most importantly,” she says, “the OPM program inspired me to look for opportunities to grow and expand while leveraging my existing brand. My OPM classmates gave me a lot of inspiration View Details
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
Summing Up Platform leadership, the process by which base technologies are developed and on which innovations created by many entrepreneurs can be based, may be characteristic of View Details
Keywords:
by James Heskett
- 12 Oct 1999
- Research & Ideas
Spirit at Work: The Search for Deeper Meaning in the Workplace
hitting best-seller lists lately, and conferences on spirituality and business have been springing up all over the United States and Canada....
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Keywords:
by Marguerite Rigoglioso
- 2022
- Afterword
The Internet's Effects on Consumption: Useful, Harmful, Playful
By: John A. Deighton and Leora Kornfeld
Deighton, John A., and Leora Kornfeld. "The Internet's Effects on Consumption: Useful, Harmful, Playful." Afterword to The Routledge Handbook of Digital Consumption. 2nd ed., edited by Rosa Llamas and Russell Belk, 529–539. Routledge, 2022.
- August 2001 (Revised May 2004)
- Case
Maria Hernandez & Associates
By: William J. Bruns Jr.
This case presents the situation of an unemployed web page designer who starts a new consulting firm with personal savings and a family loan. Two months later, she is to report on operations to her father, using financial reports she must design and construct.
View Details
Keywords:
Financial Reporting;
Accounting;
Business Startups;
Design;
Borrowing and Debt;
Service Industry
Bruns, William J., Jr. "Maria Hernandez & Associates." Harvard Business School Case 902-401, August 2001. (Revised May 2004.)
- February 2015 (Revised September 2016)
- Teaching Note
Making stickK Stick: The Business of Behavioral Economics
By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords:
Behavioral Economics;
Behavior Change;
B2B Vs. B2C;
Human Resource Management;
Marketing Of Innovations;
Health & Wellness;
Weight Loss;
Charitable Giving;
Marketing;
Consumer Behavior;
Entrepreneurship;
Internet and the Web;
Health;
Business Model;
Sales;
Human Resources;
Health Industry;
United States
John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.)
- May 2013
- Supplement
Studio Moderna—A Venture in Eastern Europe
By: Jim Sharpe
This is the Spreadsheet Supplement for Studio Moderna—A Venture in Eastern Europe (HBS Case #808110). Includes Exhibit 3a, Exhibit 3b, Exhibit 5, and Exhibit 6.
View Details
Keywords:
Entrepreneurial Management;
Entrepreneurial Marketing;
Entrepreneurial Organizations;
International Entrepreneurship;
International Expansion;
Consumer Marketing;
Consumer Goods;
Innovation;
Leadership;
Organizational Structure;
Advertising;
Internet;
Marketing;
General Management;
Growth;
Organizational Development;
Television;
Entrepreneurship;
Geographic Location;
Globalization;
Cross-Cultural and Cross-Border Issues;
Digital Marketing;
Business Strategy;
Marketing Channels;
Media;
Consumer Products Industry;
Distribution Industry;
Retail Industry;
Slovenia;
Slovakia;
Croatia;
Macedonia;
Bulgaria;
Serbia and Montenegro;
Poland;
Hungary;
Bosnia and Hercegovina;
Czech Republic;
Lithuania;
Albania;
Romania;
Central Asia
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
meant that change was in the air. Add to that the economic meltdown that decimated millions of 401(k) retirement plans and undercut any Republican claim to be View Details
Keywords:
by John Quelch
- January 2012 (Revised April 2012)
- Case
Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market
Keywords:
Business Model;
Internet and the Web;
Renting or Rental;
Internet and the Web;
Entrepreneurship;
Web Services Industry
Coles, Peter, Joshua Gans, and Wei-Yuan Yu. "Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market." Harvard Business School Case 912-009, January 2012. (Revised April 2012.)
- January 2009
- Case
Microsoft's Search
By: Jan W. Rivkin and Eric J. Van den Steen
In 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past, how Google has gained a dominant position in...
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Rivkin, Jan W., and Eric J. Van den Steen. "Microsoft's Search." Harvard Business School Case 709-461, January 2009.
- 2021
- Working Paper
The Value of Descriptive Analytics: Evidence from Online Retailers
By: Ron Berman and Ayelet Israeli
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an...
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Keywords:
Descriptive Analytics;
Big Data;
Synthetic Control;
E-commerce;
Online Retail;
Difference-in-differences;
Martech;
Internet and the Web;
Analytics and Data Science;
Performance;
Retail Industry
Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Harvard Business School Working Paper, No. 21-067, November 2020. (Revised December 2021. Accepted at Marketing Science.)
- 16 Apr 2012
- Research & Ideas
The Inner Workings of Corporate Headquarters
compare to the networks of line workers within those divisions. If theory is correct, corporate staff networks should be larger and more centralized than those of line workers. Stuart View Details
Keywords:
by Michael Blanding
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
concert promoters very smartly, and that helped propel her into stardom. They also used the Internet really well, communicating with fans on social media View Details
- 01 Dec 2021
- What Do You Think?
How Will the Metaverse Affect Productivity?
long ago that live streaming was thought to be a luxury possible only when the capacity of the internet could be expanded to accommodate storage View Details
Keywords:
by James Heskett
- 13 Feb 2006
- Research & Ideas
The Hidden Market for Babies
telegraph, the radio, and so forth) that had been every bit as radical in their time as the Internet had become in ours. I argued that all of...
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