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Faculty
Jennifer Abel
Jennifer Abel is a doctoral student in Organizational Behavior at Harvard Business School. Her research interests include understanding how people develop interpersonal relationships through conversation and navigate conflict. She received a B.A. in Cognitive Science (2015) from the University of California, Berkeley. Before joining HBS, she worked as a research lab manager for Professor Juliana...
Faculty
Jennifer Walsh
Jennifer Walsh is a Ph.D. student in the Business Economics program. Her research interests are financial economics and industrial organization. She has previously worked as an Associate Consultant at Bain & Company and a research assistant at the NBER. She received an A.B. from Harvard College in 2017 in Physics & Mathematics.For more information, please visit her personal...
Faculty
Jennifer Zou
I am a fourth year doctoral candidate in the Business Economics program. My research interests are primarily in industrial organization and innovation, with a particular focus on the economics of artificial intelligence/machine learning and digital technology markets. I received a S.B. in Mathematics with Computer Science and S.B. in Economics from MIT.
- September 2016
- Teaching Note
Apple Pay
By: Shelle Santana and Sunil Gupta
- August 2015 (Revised December 2016)
- Case
Apple Pay
By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez
On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited...
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Keywords:
Technology;
Digital Services And Strategy;
Launch;
Mobile;
Mobile Payments;
Apple;
Payments;
Smartphone;
Apple Pay;
Eddy Cue;
Jennifer Bailey;
iOS;
Iphone;
Marketing;
Product;
Mobile and Wireless Technology;
Product Launch;
Finance;
Credit Cards;
Technology Industry;
Banking Industry;
United States;
United Kingdom
Gupta, Sunil, Shelle Santana, and Margaret L. Rodriguez. "Apple Pay." Harvard Business School Case 516-027, August 2015. (Revised December 2016.)