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All HBS Web
(11,113)
- Faculty Publications (2,352)
- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the...
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Keywords:
Management Teams;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Product Launch;
Product Positioning;
Innovation and Invention;
Auto Industry;
North America
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
- December 1996
- Background Note
Financial Engineering and Tax Risk: The Case of Times Mirror PEPS
By: Peter Tufano
Provides general background on the taxation of corporate securities, and shows how the inconsistent taxation of functionally-similar securities can permit financial engineers to bear tax risk to earn positive returns. Designed to be used with Times Mirror Co. PEPS...
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Tufano, Peter, Robert Santangelo, and Cameron Poetzscher. "Financial Engineering and Tax Risk: The Case of Times Mirror PEPS." Harvard Business School Background Note 297-056, December 1996.
- November 1996
- Case
Del Webb Corporation (C), The
By: Jay W. Lorsch and Samanta Graff
Dion and the other Del Webb directors were open to having Industrial Equity Pacific (IEP) and Webcott Holdings representation on the board. The IEP representative was perceived as reserved and lacking in sophistication. Cotter of Webcott, however, struck the directors...
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Keywords:
Crisis Management;
Management Succession;
Strategic Planning;
Governing and Advisory Boards;
Horizontal Integration;
Conflict Management
Lorsch, Jay W., and Samanta Graff. "Del Webb Corporation (C), The." Harvard Business School Case 497-019, November 1996.
- November 1996 (Revised July 1997)
- Case
Alexander Plaza
By: Arthur I Segel and William J. Poorvu
In May 1996, Henry Bower, an asset manager for a real estate adviser, Medcem, has to negotiate the details of a lease after signing a letter of intent with a high technology company, Defentek, Inc. Defentek, Inc. is a fast-growing company with limited net worth that is...
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Keywords:
Negotiation Tactics;
Negotiation Preparation;
Agreements and Arrangements;
Risk and Uncertainty;
Real Estate Industry;
Financial Services Industry;
District of Columbia
Segel, Arthur I., and William J. Poorvu. "Alexander Plaza." Harvard Business School Case 897-066, November 1996. (Revised July 1997.)
- November – December 1996
- Article
What Is Strategy?
By: M. E. Porter
Today's dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and reengineering. Dramatic operational...
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Keywords:
Strategy
Porter, M. E. "What Is Strategy?" Harvard Business Review 74, no. 6 (November–December 1996): 61–78.
- October 1996 (Revised February 1997)
- Case
Upjohn Company, The: The Upjohn-Pharmacia Merger
By: Krishna G. Palepu and Amy P. Hutton
In August 1995, the Upjohn Co. and Pharmacia AB announced a "merger of equals." This case provides background information on the industry, the position of Upjohn, and Upjohn's rationale for the proposed merger.
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Keywords:
Mergers and Acquisitions;
Financial Statements;
Business Strategy;
Annual Reports;
Pharmaceutical Industry
Palepu, Krishna G., and Amy P. Hutton. "Upjohn Company, The: The Upjohn-Pharmacia Merger." Harvard Business School Case 197-034, October 1996. (Revised February 1997.)
- October 1996 (Revised May 2001)
- Case
Cantuga Farmworkers Clinic (A)
By: James E. Austin and Catherine Overholt
The board of directors of a rural health clinic fires its executive director. The case elaborates the evolution and progress of the clinic under this director during a period of growth and a changing health care environment. Factors contributing to and questioning the...
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Keywords:
Health Care and Treatment;
Resignation and Termination;
Managerial Roles;
Organizational Change and Adaptation;
Performance Evaluation;
Problems and Challenges;
Rank and Position;
Social Enterprise;
Health Industry
Austin, James E., and Catherine Overholt. "Cantuga Farmworkers Clinic (A)." Harvard Business School Case 797-041, October 1996. (Revised May 2001.)
- October 1996 (Revised January 1997)
- Case
Mt. Auburn Hospital
By: F. Warren McFarlan and Jaan Elias
In December of 1993, two of Boston's largest and best known hospitals, Massachusetts General and Brigham and Women's, announced that they were setting aside their historic rivalry to form an alliance and build a regional health network. The announcement set off a wave...
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Keywords:
Health Care and Treatment;
Negotiation Offer;
Alliances;
Networks;
Social Enterprise;
Horizontal Integration;
Health Industry;
Boston
McFarlan, F. Warren, and Jaan Elias. "Mt. Auburn Hospital." Harvard Business School Case 397-083, October 1996. (Revised January 1997.)
- October 1996 (Revised December 1996)
- Case
United Electric Controls
By: H. Kent Bowen, Jody H. Gittell and Sylvie Ryckebusch
United Electric Controls (UE) was a small, traditional family-owned manufacturing company when Dave Reis, the youngest member of the Reis family, took over the business. This case describes Reis's efforts to change UE's traditional work practices in order to make the...
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Keywords:
Change Management;
Family Business;
Production;
Business Strategy;
Human Resources;
Organizational Change and Adaptation;
Decisions;
Growth and Development Strategy;
Information Technology;
Electronics Industry;
Manufacturing Industry;
United States
Bowen, H. Kent, Jody H. Gittell, and Sylvie Ryckebusch. "United Electric Controls." Harvard Business School Case 697-006, October 1996. (Revised December 1996.)
- fall 1996
- Article
Internal Service Quality, Customer and Job Satisfaction: Linkages and Implications for Managers
By: Roger Hallowell, Leonard A. Schlesinger and Jeffrey Zornitsky
- September 1996 (Revised May 1997)
- Case
Mobil USM&R (C): Lubricants Business Unit
By: Robert S. Kaplan
The general manager of a Lubricants Business Unit in Mobil's U.S. Marketing and Refining division launched a project to develop a Balanced Scorecard (BSC) for his unit. The purpose was to provide focus for all employees of the unit, enabling it to operate on an...
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Keywords:
Balanced Scorecard;
Employees;
Customization and Personalization;
Performance Evaluation;
Measurement and Metrics;
Management Teams;
Projects;
Energy Industry;
Mining Industry;
United States
Kaplan, Robert S. "Mobil USM&R (C): Lubricants Business Unit." Harvard Business School Case 197-027, September 1996. (Revised May 1997.)
- July 1996 (Revised January 1997)
- Case
Northwest Airlines: Strategic Alliance and Strategic Position--May 1996
By: Leonard A. Schlesinger and Davis Dyer
Describes the strategic position of Northwest Airlines in 1996 and discusses its financial rebound and changes and improvements since the 1993 restructuring agreement. Describes the company's new strategy and its management of principal strategic assets, focusing at...
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Keywords:
Air Transportation;
Restructuring;
Alliances;
Competitive Strategy;
Government Administration;
Cooperation;
Business Strategy;
Air Transportation Industry;
United States;
Netherlands
Schlesinger, Leonard A., and Davis Dyer. "Northwest Airlines: Strategic Alliance and Strategic Position--May 1996." Harvard Business School Case 897-034, July 1996. (Revised January 1997.)
- May 1996 (Revised November 2018)
- Case
Ecolab, Inc.
By: Ashish Nanda
By 1993, Ecolab has established a dominant market position in the institutional cleaning industry. As the company’s principal competitor, Diversify, drives sales aggressively, Ecolab president Al Schuman faces a choice about how best to market Ecolab’s offerings....
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Keywords:
Customer Relationship Management;
Employees;
Retention;
Marketing Strategy;
Risk Management;
Service Industry
Nanda, Ashish. "Ecolab, Inc." Harvard Business School Case 396-371, May 1996. (Revised November 2018.)
- April 1996 (Revised May 1997)
- Case
Netscape's Initial Public Offering
By: W. Carl Kester and Kendall Backstrand
In August 1995, Netscape's board of directors was confronted with a decision about what price to offer the company's shares in its initial public offering (IPO). Preliminary demand for shares was high, but the company had not generated any positive earnings at the time...
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Keywords:
Initial Public Offering;
Information Technology;
Problems and Challenges;
Valuation;
Governing and Advisory Boards;
Information Technology Industry
Kester, W. Carl, and Kendall Backstrand. "Netscape's Initial Public Offering." Harvard Business School Case 296-088, April 1996. (Revised May 1997.)
- March 1996 (Revised April 2006)
- Case
Global Equity Markets: The Case of Royal Dutch and Shell
By: Kenneth A. Froot and Andre F. Perold
Royal Dutch and Shell common stocks are securities with linked cash flow, so that the ratio of their stock prices should be fixed. In fact, the ratio is highly variable, moving with the markets where the securities are intensively traded. Royal Dutch trades more...
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Keywords:
International Equity Markets;
International Cost Of Capital;
Cross-border Valuation;
International Finance;
Equity;
Cost of Capital;
Valuation;
Cash Flow
Froot, Kenneth A., and Andre F. Perold. "Global Equity Markets: The Case of Royal Dutch and Shell." Harvard Business School Case 296-077, March 1996. (Revised April 2006.)
- February 1996 (Revised November 1996)
- Case
Viacom, Inc.: Carpe Diem
By: Joseph L. Bower and Thomas R. Eisenmann
Viacom has reached a powerful position in the global entertainment industry through skillful and very bold acquisitions. Now its further expansion is challenged by the moves of Rupert Murdock's News Corp. Different businesses within Viacom have contradictory positions...
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Keywords:
Acquisition;
Cost vs Benefits;
Decisions;
Entertainment;
Global Strategy;
Management;
Competition;
Corporate Strategy;
Expansion;
Entertainment and Recreation Industry
Bower, Joseph L., and Thomas R. Eisenmann. "Viacom, Inc.: Carpe Diem." Harvard Business School Case 396-250, February 1996. (Revised November 1996.)
- February 1996 (Revised August 1998)
- Exercise
Process Flow Design Exercise (C)
Provides detailed instructions for auditors to help them prepare for the factory demonstration day. Each audit position is described and a time line outlining responsibilities for the four phases of the simulation is provided.
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Keywords:
Business Processes
Hammond, Janice H. "Process Flow Design Exercise (C)." Harvard Business School Exercise 696-085, February 1996. (Revised August 1998.)
- February 1996 (Revised May 2002)
- Teaching Note
Xerox: Outsourcing Global Information Technology Resources TN
Teaching Note for (9-195-158).
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- February 1996 (Revised February 2008)
- Case
Toshiba: Ome Works
By: H. Kent Bowen, Janice H. Hammond, Sylvie Ryckebusch and Hiroshi Uchikoga
In 1995, Toshiba was the market leader in portable computer sales worldwide. This case describes the assembly of portable notebook computers in Toshiba's Ome factory in Ome, Japan, providing insights into some of the reasons for Toshiba's success. In addition to...
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Keywords:
Factories, Labs, and Plants;
Employees;
Job Design and Levels;
Production;
Hardware;
Japan
Bowen, H. Kent, Janice H. Hammond, Sylvie Ryckebusch, and Hiroshi Uchikoga. "Toshiba: Ome Works." Harvard Business School Case 696-059, February 1996. (Revised February 2008.)