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Show Results For
-
All HBS Web
(234)
- News (37)
- Research (109)
- Events (1)
- Multimedia (1)
- Faculty Publications (97)
- 24 Apr 2014
- News
For African farmers looking to escape poverty, honey brings sweet success
Yusuf Keshavjee (OPM 17, 1991) helps African farmers and their families escape poverty through beekeeping. He cofounded Honey Care Africa (HCA), a private-sector enterprise in Kenya that partners with local NGOs and international...
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- Web
Institute Associates - Institute For Strategy And Competitiveness
Business in Nairobi, Kenya and a senior fellow in Strathmore’s Institute for Strategy and Competitiveness. Current research interests are FDI as well as cluster formation in developing countries. Unger received his Ph.D. from The...
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- June 2018 (Revised October 2020)
- Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define...
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Keywords:
Brand Management;
Global Brands;
Brand Positioning;
Brand Extension;
Brand Storytelling;
Brand Equity;
Marketing;
Marketing Strategy;
Brands and Branding;
Advertising;
Global Strategy;
Cross-Cultural and Cross-Border Issues;
Consumer Behavior;
Marketing Communications;
Consumer Products Industry;
Food and Beverage Industry;
Advertising Industry;
Africa;
China;
United States;
North America;
South Africa;
Nigeria;
Kenya;
Cameroon;
Canada
Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
- 22 Oct 2018
- Blog Post
HBS Marketing Club Presents: The Brand Summit
As marketers, we believe it is our job to create value, communicate that value to our customers, and capture a portion of that value for our firms. A great way to do this is to build strong brands, allowing us to reap the benefits of stronger customer recognition...
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All Industries
- 19 Aug 2013
- News
Bees Make a Sweet Deal for African Farmers
Yusuf Keshavjee Some years ago, Yusuf Keshavjee (OPM 17, 1991) was driving near Lake Victoria in Kenya when he noticed vendors by the roadside selling honey. Not an unusual sight in Africa, but it got Keshavjee to thinking about issues...
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- 01 Oct 2013
- News
Banking on Africa's Future
to the previously 'unbanked' at the bottom of the pyramid. Equity Bank has increased financial inclusion while generating good returns for our investors. In five years, Equity's customer base—its depositors— has increased from about 2 million to 7 million; in View Details
- 01 Jun 2004
- News
Hot Tip
and modernizing its capital markets. Prospects are intriguing: Last year, of Africa’s twenty stock markets, the indexes of Kenya and Uganda performed in the top ten globally, with Ghana’s stock market finishing number one in the world...
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- 22 Nov 2011
- News
A Storybook Beginning
Risher: E-reading the African story “Treasure of the Trees” at the Kade Primary School in Ghana. Courtesy David Risher If you’ve just read Curious George Visits the Library and desperately want to get your hands on Curious George Goes to the Beach, being a second...
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- 01 Dec 2016
- News
Is Cash the Best Form of Charity?
cents a day, are then enrolled in the program, and cash transfers are delivered via mobile payment. Each recipient receives about $1,000—the equivalent of a household’s annual budget. This fiscal year GiveDirectly expects to transfer $43 million to some of the poorest...
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April White
- 07 Jun 2017
- Research & Ideas
How an African History Scholar Became a Modern Righter of Wrongs
conducting intensive field research in rural Kenya and other parts of the former British Empire, argues that there are clear parallels between academic knowledge and business intelligence. Elkins conducting field research in Kiambu, View Details
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by Carmen Nobel
- Portrait Project
Karibu Nyaggah
Frolicking in the sun. Puddle-jumping in the rain. Teasing my sisters. Feasting on dessert. Sipping tea. Family vacations on white sandy beaches. This was my childhood in Kenya where at school, a diverse curriculum of the arts, math,...
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- Portrait Project
Kevin Omwega
"I'm scared," I said, as we walked into our new home. The house had no lights, no furniture, no running water, nothing. My elder brother Eric, who had remained in Kenya when my parents pursued their education in the U.S., stood...
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- 01 Jun 1997
- News
Jennifer L. Scott
year the show is reinvented," she explains. "It's a lot like a startup." Scott has always sought out new challenges and ventures. After graduating from Georgetown University's School of Foreign Service, she taught mathematics and business education to rural high-school...
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Susan Young
- Web
Kaleigh Killoran Archives | Social Enterprise
Curriculum Social Enterprise Student Club Social Entrepreneurship Summer Fellows Technology for Good Transformative Impact Tri-Sector Impact 1 Results Beyond Business as Usual: My MBA Summer Internship in Global Health Kaleigh Killoran 30 Jul 2019 Before HBS, I moved...
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- 15 Oct 2019
- News
Engaging More Deeply with Business in Africa
While meeting with representatives of the Kenya Ports Authority at the Port of Mombasa, faculty members toured a bulk carrier ship off-loading grain commodities to Grain Bulk Handlers, one of the companies HBS faculty visited during the...
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- Portrait Project
Simon Belsham
I can choose to buy flowers from Kenya and create jobs in a poor country. Or I can buy flowers from Holland and put less harmful plane emissions in to the environment. I want to take responsibility for making trade-offs where there is no...
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- 01 Sep 2018
- News
An SUV Built for African Roads—by African Workers
Photos courtesy of Mobius Motors Driving in Kenya can be a rough ride, over bumpy dirt roads and potholed urban streets, made worse by dust, heat, and torrential rain. And that’s if you’re lucky enough to own a vehicle that will stand up...
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Amy Yee
- 24 Jun 2022
- Blog Post
On Pride and Community
Nicolle Richards (MBA 2023) serves as one of the two co-presidents of PRIDE, the LGBTQ+ club at HBS. She grew up in Vienna, Austria and lived in San Francisco and Nairobi, Kenya before coming to business school. Nicolle is passionate...
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- Portrait Project
Caitlin Roman
climbing accident in Kenya just ten months earlier. Once I took off though, pure joy overcame the fear. I was flying – truly flying – for the first time. After having single-mindedly taken the path expected of me as a teenager, trapeze...
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- Portrait Project
Rye Barcott
not to have graduating from Harvard be the greatest accomplishment of our lives. Harvard is simply an enabler. In 2008 and 2009 we have seen what happens to society when business leaders lose sight of what really matters. We never know when our time will come. From...
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