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- All HBS Web (2,335)
- Faculty Publications (562)
- September 2012
- Other Article
An Interview with Michael Porter: Social Entrepreneurship and the Transformation of Capitalism
By: Michaela Driver and Michael E. Porter
In this interview Michael Porter explores social entrepreneurship in the context of a larger transformation of capitalism. He suggests that social entrepreneurship is an important transitional vehicle toward the creation of shared value and a capitalist system in which...
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Driver, Michaela, and Michael E. Porter. "An Interview with Michael Porter: Social Entrepreneurship and the Transformation of Capitalism." Academy of Management Learning & Education 11, no. 3 (September 2012): 421–431.
Making Sense of Capitalism
appreciate the opportunity to participate in a wide range of activities at Harvard. I gained valuable knowledge and new ideas through numerous research seminars, workshops, and conferences at Harvard...
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- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
same research was helpful in crafting a communication strategy for the new line and in selecting a name for this new offering. Q: We hear a lot about how technology is revolutionizing our ability to understand customers. Is this View Details
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by Manda Mahoney
- 2023
- Working Paper
Personalized Game Design for Improved User Retention and Monetization in Freemium Games
By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing
digital games is setting the level of difficulty, which essentially regulates the user’s ability to
progress within the game. This aspect is particularly significant in...
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Keywords:
Freemium;
Retention/churn;
Field Experiment;
Field Experiments;
Gaming;
Gaming Industry;
Mobile App;
Mobile App Industry;
Monetization;
Monetization Strategy;
Games, Gaming, and Gambling;
Mobile and Wireless Technology;
Customers;
Retention;
Product Design;
Strategy
Ascarza, Eva, Oded Netzer, and Julian Runge. "Personalized Game Design for Improved User Retention and Monetization in Freemium Games." Harvard Business School Working Paper, No. 21-062, November 2020. (Revised December 2023.)
- 17 Jul 2023
- Research & Ideas
Money Isn’t Everything: The Dos and Don’ts of Motivating Employees
offers four research-backed strategies leaders should put into place now to create incentive programs that work, and three important pitfalls to avoid. Do: Offer equity ‘with juice’ For senior-level employees, a way to riches has always...
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by Avery Forman
- September 2019
- Case
Shell: A Company of Opportunity?
By: Joseph B. Fuller and Emer Moloney
The Opportunity Hub was a cloud-based platform that enabled managers to market projects they were working on and associated resourcing needs as “Opportunity Owners” and employees, or “Opportunity Seekers,” to browse these statements of need and engage when they had...
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Keywords:
Business Divisions;
Change Management;
Competency and Skills;
Experience and Expertise;
Talent and Talent Management;
Energy;
Energy Sources;
Non-Renewable Energy;
Renewable Energy;
Human Resources;
Employees;
Retention;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Jobs and Positions;
Job Design and Levels;
Knowledge Sharing;
Knowledge;
Knowledge Use and Leverage;
Labor;
Human Capital;
Labor Unions;
Leading Change;
Resource Allocation;
Organizational Change and Adaptation;
Performance Evaluation;
Performance Productivity;
Strategic Planning;
Projects;
Motivation and Incentives;
Business Strategy;
Social and Collaborative Networks;
Technology Platform;
Chemical Industry;
Energy Industry;
Information Technology Industry;
Technology Industry;
United Kingdom;
Netherlands
Fuller, Joseph B., and Emer Moloney. "Shell: A Company of Opportunity?" Harvard Business School Case 320-025, September 2019.
- March 2010
- Case
Federal Bureau of Investigation, 2007
By: Jan W. Rivkin, Michael Roberto and Ranjay Gulati
In the wake of the 9/11 terrorist attacks, Robert Mueller, the Director of the Federal Bureau of Investigation (FBI), sought to transform the storied Bureau. The FBI had long served as both the chief law enforcement agency and the main domestic intelligence wing of the...
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Keywords:
Transformation;
Organizational Structure;
Organizational Change and Adaptation;
Government Administration;
National Security;
Corporate Strategy;
Knowledge Acquisition;
Law Enforcement;
Public Administration Industry;
United States
Rivkin, Jan W., Michael Roberto, and Ranjay Gulati. "Federal Bureau of Investigation, 2007." Harvard Business School Case 710-451, March 2010.
- 22 Aug 2005
- Research & Ideas
The Hard Work of Failure Analysis
large and small. She bolstered her own technical knowledge of how to probe more deeply into the causes of failure in hospitals by attending the Executive Sessions on Medical...
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by Amy Edmondson & Mark D. Cannon
- 01 Dec 2016
- News
Alumni Books of 2016
available, in multiple time zones, and wherever one can find a quiet spot.” —Sanjiv Anand (AMP 163, 2002), Execution Excellence: Making Strategy Work Using the Balanced Scorecard Black Flag Down: Counter-Extremism, Defeating Daesh, and...
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- 20 Sep 2006
- Research & Ideas
The Power of Ordinary Practices
her research. New Business: Teresa, tell us about the general context of your research. Teresa Amabile: With all the focus entrepreneurs and business executives place on strategy, they can lose sight of the...
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Re: Teresa M. Amabile
- 04 Nov 2016
- News
The Competitiveness of Lost Causes
existing strengths and capitalize on those,” advises Duch, who is currently applying that strategy to the challenge of helping rural farmers in Haiti sell their produce directly on world markets. Since...
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Deborah Blagg
- 2023
- Working Paper
Learning About Demand in the Long-tail: The Role of Competitive Monitoring
By: Ayelet Israeli and Eric Anderson
With the growth of e-commerce and increasing price transparency, there has been tremendous interest in the adoption and competitive consequences of algorithmic pricing. A premise of algorithmic pricing is that firms monitor competitors' prices and then their pricing...
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- 05 Jul 2022
- What Do You Think?
Have We Seen the Peak of Just-in-Time Inventory Management?
years, information technology contributed to more complete knowledge about inventory status as well as more dependable transport. Both made a strategy with less safety stock more viable. The result, View Details
- 15 Dec 2021
- Research & Ideas
The 10 Most Popular Articles of 2021
rules for senior managers trying to forge a new hybrid path. 10. When Your Nerves Get the Best of You, Change the Narrative Anxiety can hobble even the most confident leaders. Francesca Gino offers three View Details
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by Danielle Kost
- 14 Mar 2019
- News
The Merchant of Osaka
cancer still progressing, he and his wife decided it was time to stop treatment. At the age of 74, Sato-san settled in for his final stages in the heart of his home—the altar to his ancestors to his left,...
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Keywords:
Health, Social Assistance
- Web
The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School
it was through them that he reached the American public.”6 Early on, U.S. Steel began to employ a variety of PR strategies intended to create a positive image of the industry....
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- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
"read" are examples of design rules. Disk drive designers must obey these rules if their drives are to function in a given computer system. CB: As long as the rules are obeyed, disk drive designers can vary many View Details
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
the product of heavy government investment to create a unique cultural export. Music agencies built acts using an idol system that managed all aspects of stars’ lives and...
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- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential...
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Keywords:
Marketing;
Brand Management;
Brands;
Brand Building;
Brand Positioning;
Competitive Positioning;
Advertising;
Marketing Communication;
Biography;
Brands and Branding;
Product Marketing;
Emerging Markets;
Network Effects;
Demand and Consumers;
Marketing Communications;
Cost vs Benefits;
Perspective;
Advertising Campaigns;
Marketing Strategy;
Apparel and Accessories Industry;
Advertising Industry;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Fashion Industry;
Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- Web
The Art of American Advertising: 1865 - 1910
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy...
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