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- Faculty Publications (559)
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- All HBS Web (2,336)
- Faculty Publications (559)
- 2009
- Working Paper
Opening Up or Shutting Down? The Effects of Multiple Identities on Problem Solving
Across three studies, I investigate the distinct effects of multiple identity conflict and enhancement within people on two crucial aspects of resolving problems with others: integrative behavior and openness. The results of two studies support the hypotheses that...
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- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
badly. Other apparent areas of interest in the last 12 months included corporate social responsibility, marketing techniques, and, of course, the ubiquitous Lady Gaga. Here are the Top 10 most-read articles...
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by Staff
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential...
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Keywords:
Marketing;
Brand Management;
Brands;
Brand Building;
Brand Positioning;
Competitive Positioning;
Advertising;
Marketing Communication;
Biography;
Brands and Branding;
Product Marketing;
Emerging Markets;
Network Effects;
Demand and Consumers;
Marketing Communications;
Cost vs Benefits;
Perspective;
Advertising Campaigns;
Marketing Strategy;
Apparel and Accessories Industry;
Advertising Industry;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Fashion Industry;
Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 05 Jul 2022
- What Do You Think?
Have We Seen the Peak of Just-in-Time Inventory Management?
years, information technology contributed to more complete knowledge about inventory status as well as more dependable transport. Both made a strategy with less safety stock more viable. The result, View Details
- 20 Sep 2006
- Research & Ideas
The Power of Ordinary Practices
her research. New Business: Teresa, tell us about the general context of your research. Teresa Amabile: With all the focus entrepreneurs and business executives place on strategy, they can lose sight of the...
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Re: Teresa M. Amabile
- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
"read" are examples of design rules. Disk drive designers must obey these rules if their drives are to function in a given computer system. CB: As long as the rules are obeyed, disk drive designers can vary many View Details
- Web
The Art of American Advertising: 1865 - 1910
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy...
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- 04 Nov 2016
- News
The Competitiveness of Lost Causes
existing strengths and capitalize on those,” advises Duch, who is currently applying that strategy to the challenge of helping rural farmers in Haiti sell their produce directly on world markets. Since...
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Keywords:
Deborah Blagg
- Article
Knowledge, Integration and the Locus of Learning: An Empirical Analysis of Process Development
By: Gary P. Pisano
Pisano, Gary P. "Knowledge, Integration and the Locus of Learning: An Empirical Analysis of Process Development." Strategic Management Journal 15 (Winter 1994): 85–100.
- Research Summary
The State of Small Business Lending: Innovation and Technology and the Implications for Regulation
By: Karen Mills
Small businesses were among the hardest hit in the Great Recession, accounting for more than 60% of the total jobs lost. The economic crisis was one focused on the banking sector, which is one reason for the disproportionately high impact on America’s small businesses,...
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- 13 Apr 2009
- Research & Ideas
Kind of Blue: Pushing Boundaries with Miles Davis
to everybody else and adjusts to what they are doing. In jazz, the short session has always been the norm. Q: What aspects of Davis's innovation seem unusual compared with companies and creative enterprises...
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- March 2006 (Revised March 2007)
- Background Note
Winning Legally: Using the Law to Create Value, Marshal Resources, and Manage Risk
Describes the four components of legal astuteness: the attitudes, proactive approach, judgment, and knowledge necessary to manage the legal aspects of business effectively. Identifies a number of legal tools legally astute managers can use during different phases of...
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Bagley, Constance E. "Winning Legally: Using the Law to Create Value, Marshal Resources, and Manage Risk." Harvard Business School Background Note 806-138, March 2006. (Revised March 2007.)
- 2010
- Working Paper
Integrity: A Positive Model That Incorporates the Normative Phenomena of Morality, Ethics, and Legality Abridged
By: Werner H. Erhard, Michael C. Jensen and Steve Zaffron
We present a positive model of integrity that, as we distinguish and define integrity, provides powerful access to increased performance for individuals, groups, organizations, and societies. Our model reveals the causal link between integrity and increased...
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Keywords:
Trust;
Performance Productivity;
Information Technology;
Knowledge;
Moral Sensibility;
Opportunities;
Competitive Advantage;
Legal Liability;
Cost vs Benefits
Erhard, Werner H., Michael C. Jensen, and Steve Zaffron. "Integrity: A Positive Model That Incorporates the Normative Phenomena of Morality, Ethics, and Legality Abridged." Harvard Business School Working Paper, No. 10-061, February 2010.
- Blog
Should You Pursue the Certificate of Management Excellence?
UPDATED 04 OCT 2022 We are thrilled to announce that the Certificate of Management Excellence (CME) has expanded to include more programs and increased flexibility to fit your career path and personal goals. In addition to the Leadership...
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- 09 Nov 2007
- Working Paper Summaries
Recognizing the New: A Multi-Agent Model of Analogy in Strategic Decision-Making
- 29 Oct 2006
- Research & Ideas
The History and Influence of Andy Grove
book and Grove in this interview. Next week, HBS Working Knowledge will offer a video podcast with Tedlow, as well as a book excerpt. Sean Silverthorne: Why is your book subtitled "The Life and Times of...
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- Article
Heuristics Guide the Implementation of Social Preferences in One-Shot Prisoner's Dilemma Experiments
By: Jillian J. Jordan, Valerio Capraro and David G. Rand
Cooperation in one-shot anonymous interactions is a widely documented aspect of human behavior. Here we shed light on the motivations behind this behavior by experimentally exploring cooperation in a one-shot continuous-strategy Prisoner’s Dilemma (i.e. one-shot...
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Jordan, Jillian J., Valerio Capraro, and David G. Rand. "Heuristics Guide the Implementation of Social Preferences in One-Shot Prisoner's Dilemma Experiments." Art. 6790. Scientific Reports 4 (2014).
- March 2022
- Case
The Future of Start-Up Chile
By: Prithwiraj Choudhury, Ruth Costas and Pedro Levindo
In 2021, public accelerator program Start-Up Chile, which ten years earlier had created a global buzz, might be losing its competitive edge to similar programs or one-year visas for digital nomads offered by other countries. The case follows SUP’s CEO, Angeles Romo, as...
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Keywords:
Entrepreneurship;
Cultural Entrepreneurship;
Social Entrepreneurship;
Disruptive Innovation;
Innovation Leadership;
Disruption;
Knowledge Dissemination;
Knowledge Sharing;
Business Education;
Emerging Markets;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Globalized Economies and Regions;
Globalized Markets and Industries;
Government Administration;
Recruitment;
Job Design and Levels;
Human Capital;
Leading Change;
Business and Government Relations;
Groups and Teams;
Networks;
Social and Collaborative Networks;
Public Administration Industry;
Latin America;
Chile
Choudhury, Prithwiraj, Ruth Costas, and Pedro Levindo. "The Future of Start-Up Chile." Harvard Business School Case 622-080, March 2022.
- 14 Mar 2007
- Op-Ed
Government’s Misguided Probe of Private Equity
are mandated to work. Moreover, the behavior in the Justice Department's crosshairs—deal sharing—is an important aspect of this competition that benefits us all. It is clear that the industry thrives on its...
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- Web
Faculty & Researchers - Managing the Future of Work
of Knowledge Across Borders (pdf), Strategic Management Journal, 2019. With Do Yoon Kim. Shane Greenstein Martin Marshall Professor of Business Administration Shane Greenstein...
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