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- February 2017 (Revised April 2018)
- Case
Kameda Seika: Cracking the U.S. Market
By: Elie Ofek, Nobuo Sato and Akiko Kanno
In spring 2016, Kameda’s CEO, Michiyasu Tanaka, is facing difficult questions from board members over the lackluster performance of the company’s U.S. subsidiary. Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to...
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Keywords:
Marketing Strategy;
Growth and Development Strategy;
Adaptation;
Performance Improvement;
Food and Beverage Industry;
Manufacturing Industry;
Japan;
United States
Ofek, Elie, Nobuo Sato, and Akiko Kanno. "Kameda Seika: Cracking the U.S. Market." Harvard Business School Case 517-095, February 2017. (Revised April 2018.)
- February 2017 (Revised March 2018)
- Case
BIM: Finding New Ways to Grow
By: Michael Chu and Gamze Yucaoglu
BIM, Turkey’s giant retailer with a hard-discount model for the popular segments, must decide whether to launch a brand-new format challenging the modern supermarkets. Since its founding in 1995, BIM has adhered to a business model based on a relentless focus on costs...
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Keywords:
Turkey;
Decision;
Emerging Markets;
Private Sector;
For-Profit Firms;
Business Model;
Business Strategy;
Competitive Advantage;
Growth and Development Strategy;
Value Creation;
Change Management;
Decisions;
Growth Management;
Retail Industry;
Turkey
Chu, Michael, and Gamze Yucaoglu. "BIM: Finding New Ways to Grow." Harvard Business School Case 317-097, February 2017. (Revised March 2018.)
- January 2017 (Revised October 2021)
- Case
Delivering the Goods at Shippo
By: Jeffrey J. Bussgang, Jeffrey F. Rayport and Olivia Hull
Laura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo’s e-commerce dashboard application, which allows small and medium retailers to compare delivery rates...
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Keywords:
Application Program Interface;
API;
API Strategy;
Customer Cohorts;
Churn;
Retention;
Entrepreneurship;
Venture Capital;
Business Startups;
Strategy;
Transition;
Customer Focus and Relationships;
Technological Innovation;
Organizational Change and Adaptation;
Valuation;
Shipping Industry;
Technology Industry;
Retail Industry;
San Francisco;
California;
United States
Bussgang, Jeffrey J., Jeffrey F. Rayport, and Olivia Hull. "Delivering the Goods at Shippo." Harvard Business School Case 817-065, January 2017. (Revised October 2021.)
- October 2016 (Revised April 2018)
- Case
JCPenney: Back in Business
By: Elie Ofek, K. Shelette Stewart and Christine Snively
In 2016, JCPenney was in the midst of a multi-year turnaround after coming dangerously close to bankruptcy. Under CEO Marvin Ellison, the company had identified three strategic objectives—a focus on omnichannel, private label goods, and increasing revenue per...
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Keywords:
Retail;
Customer Management;
Omnichannel;
Turnarounds;
Private Label;
Promotions;
Marketing Strategy;
Brands and Branding;
Customer Relationship Management;
Goals and Objectives;
Competition;
Retail Industry;
United States
Ofek, Elie, K. Shelette Stewart, and Christine Snively. "JCPenney: Back in Business." Harvard Business School Case 517-037, October 2016. (Revised April 2018.)
- July 2016
- Case
Spotify
By: Anita Elberse and Alexandre de Pfyffer
In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider...
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Keywords:
Entertainment;
Marketing;
Superstar;
Music;
Entertainment Marketing;
Media;
Digital Technology;
Creative Industries;
Product Portfolio Management;
General Management;
Management;
Strategy;
Internet and the Web;
Open Source Distribution;
Creativity;
Music Entertainment;
Product Marketing;
Music Industry
Elberse, Anita, and Alexandre de Pfyffer. "Spotify." Harvard Business School Case 516-046, July 2016.
- July 2016
- Article
Under New Management: Equity Issues and the Attribution of Past Returns
By: Malcolm Baker and Yuhai Xuan
There is a strong link between measures of stock market performance, such as changes in Tobin's Q or past stock returns, and equity issues. Typically, this performance is thought to be a characteristic of the firm, not the CEO who happens to run the firm. In contrast...
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Baker, Malcolm, and Yuhai Xuan. "Under New Management: Equity Issues and the Attribution of Past Returns." Journal of Financial Economics 121, no. 1 (July 2016): 66–78.
- June 2016
- Article
Detecting Figures and Part Labels in Patents: Competition-based Development of Graphics Recognition Algorithms
By: Christoph Riedl, Richard Zanibbi, Marti A. Hearst, Siyu Zhu, Michael Menietti, Jason Crusan, Ivan Metelsky and Karim R. Lakhani
Riedl, Christoph, Richard Zanibbi, Marti A. Hearst, Siyu Zhu, Michael Menietti, Jason Crusan, Ivan Metelsky, and Karim R. Lakhani. "Detecting Figures and Part Labels in Patents: Competition-based Development of Graphics Recognition Algorithms." International Journal on Document Analysis and Recognition (IJDAR) 19, no. 2 (June 2016): 155–172.
- April 2016 (Revised June 2019)
- Case
The Walt Disney Studios
By: Anita Elberse
In December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens—only the latest in a string of big bets that he has overseen. Disney pursues a “tentpole strategy” that revolves around at least eight...
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Keywords:
Entertainment;
Movie Industry;
Film;
Creative Industries;
Product Portfolio Management;
Innovation;
Branding;
Talent;
Blockbuster;
Superstar;
Film Entertainment;
Media;
Strategy;
Talent and Talent Management;
Creativity;
Product Launch;
Brands and Branding;
Product Development;
Marketing;
Entertainment and Recreation Industry;
Motion Pictures and Video Industry
Elberse, Anita. "The Walt Disney Studios." Harvard Business School Case 516-105, April 2016. (Revised June 2019.)
- March 2016
- Case
Advanced Leadership Pathways: Doug Rauch and the Daily Table
By: Rosabeth Moss Kanter, Peter Zimmerman and Penelope Rossano
Former Trader Joe’s President Doug Rauch developed an innovative idea to address the challenge of food insecurity, food waste, and nutrition. His concept was a new retail grocery model, offering nutritious affordable food to a food insecure population in the inner city...
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- December 2015
- Article
What Is Disruptive Innovation?
By: Clayton M. Christensen, Michael Raynor and Rory McDonald
For the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive"...
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Christensen, Clayton M., Michael Raynor, and Rory McDonald. "What Is Disruptive Innovation?" Harvard Business Review 93, no. 12 (December 2015): 44–53.
- Article
Why A Behavioral Theory of Labor Negotiations Remains a Triumph at Fifty but the Labels 'Distributive' and 'Integrative' Should Be Retired
Richard Walton and Robert McKersie's closeness to practice, disciplinary rigor, and successful search for powerful generalizations help explain the lasting impact of the Behavioral Theory of Labor Relations. Ironically, the names they chose for the fundamental...
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Sebenius, James K. "Why A Behavioral Theory of Labor Negotiations Remains a Triumph at Fifty but the Labels 'Distributive' and 'Integrative' Should Be Retired." Negotiation Journal 31, no. 4 (October 2015): 335–347.
- October 2014
- Article
Hidden Structure: Using Network Methods to Map System Architecture
By: Carliss Y. Baldwin, Alan MacCormack and John Rusnak
In this paper, we describe an operational methodology for characterizing the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to...
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Baldwin, Carliss Y., Alan MacCormack, and John Rusnak. "Hidden Structure: Using Network Methods to Map System Architecture." Research Policy 43, no. 8 (October 2014): 1381–1397.
- August 2014 (Revised October 2014)
- Case
Beyoncé
By: Anita Elberse and Stacie Smith
In December 2013, music superstar Beyoncé is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company...
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Keywords:
Marketing;
Beyoncé;
Internet and the Web;
Music Entertainment;
Distribution Channels;
Product Launch;
Music Industry
Elberse, Anita, and Stacie Smith. "Beyoncé." Harvard Business School Case 515-036, August 2014. (Revised October 2014.)
- Article
How Warm Days Increase Belief in Global Warming
By: Lisa Zaval, Elizabeth A. Keenan, Eric J. Johnson and Elke U. Weber
Climate change judgments can depend on whether today seems warmer or colder than usual, termed the local warming effect. Although previous research has demonstrated that this effect occurs, studies have yet to explain why or how temperature abnormalities influence...
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Zaval, Lisa, Elizabeth A. Keenan, Eric J. Johnson, and Elke U. Weber. "How Warm Days Increase Belief in Global Warming." Nature Climate Change 4, no. 2 (February 2014): 143–147.
- September 2013
- Case
Advanced Leadership Pathways: Laurent Adamowicz and Bon'App
By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable...
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Keywords:
Management;
Startup;
Leadership;
Leadership Style;
Leadership Skills;
Nutrition Database;
Nutritionist In Your Pocket;
Nutritional Educational Platform;
Shazam Of Food;
Weight Loss;
Iphone;
Android;
Applications;
App Development;
Nutrition Labeling;
Nutritional Information;
Obesity;
Epidemic;
Applications and Software;
Nutrition;
Business Startups;
Health;
Health Care and Treatment;
Information Technology Industry;
Health Industry;
Boston;
Massachusetts
- 2014
- Working Paper
Hidden Structure: Using Network Methods to Map System Architecture
By: Carliss Baldwin, Alan MacCormack and John Rusnak
In this paper, we describe an operational methodology for characterising the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to...
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Baldwin, Carliss, Alan MacCormack, and John Rusnak. "Hidden Structure: Using Network Methods to Map System Architecture." Harvard Business School Working Paper, No. 13-093, May 2013. (Revised April 2014.)
- December 2012 (Revised April 2013)
- Case
Greencore
By: David E. Bell and Natalie Kindred
Patrick Coveney, CEO of Greencore, one of the top producers of private label prepared foods sold through UK grocery retailers, was assessing Greencore's growth options. Growth potential was limited in the UK, a mature market in which retailers were unlikely to grant...
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Bell, David E., and Natalie Kindred. "Greencore." Harvard Business School Case 513-052, December 2012. (Revised April 2013.)
- July 2012
- Article
The Real Consequences of Market Segmentation
By: Sergey Chernenko and Adi Sunderam
We study the real effects of market segmentation due to credit ratings using a matched sample of firms just above and just below the investment-grade cutoff. These firms have similar observables, including average investment rates. However, flows into high-yield mutual...
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Keywords:
Segmentation;
Credit;
Investment;
Investment Funds;
Quality;
Markets;
Measurement and Metrics;
Business Ventures
Chernenko, Sergey, and Adi Sunderam. "The Real Consequences of Market Segmentation." Review of Financial Studies 25, no. 7 (July 2012). (Winner of the RFS Young Researcher Prize 2012.)
- May 2011
- Case
The Morrison Company
By: Steven C. Wheelwright and Paul Meyers
The Morrison Company develops and manufactures radio frequency identification tags (RFID) known as smart labels for the retail and pharmaceutical industries. RFID technology is a fast-growing and increasingly competitive industry. Sales have risen dramatically over the...
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Keywords:
Quantitative Analysis;
Technology;
Operations Management;
Product Lines;
Manufacturing;
Capacity Planning;
Production Planning;
Information Technology;
Strategy;
Production;
Organizational Structure;
Infrastructure;
Product Development;
Information Infrastructure;
Manufacturing Industry;
Retail Industry;
Pharmaceutical Industry;
Electronics Industry
Wheelwright, Steven C., and Paul Meyers. "The Morrison Company." Harvard Business School Brief Case 114-564, May 2011.
- April 2011
- Case
Designs by Kate: The Power of Direct Sales
By: John A. Deighton and Sarah Abbott
The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the...
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Keywords:
Direct Sales;
Consumer Marketing;
Marketing Management;
Personal Selling;
Sales Compensation;
Sales Organization;
Motivation and Incentives;
Marketing Strategy;
Salesforce Management;
Performance;
Compensation and Benefits;
Apparel and Accessories Industry
Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.