Filter Results
:
(80)
Show Results For
- All HBS Web (80)
- Faculty Publications (15)
Show Results For
- All HBS Web (80)
- Faculty Publications (15)
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
case:https://cb.hbsp.harvard.edu/cbmp/product/817107-PDF-ENG Harvard Business School Case 617-034 edaixi (eWash): Digital Transformation of Laundry Services (A) Founded in 2013 as a laundry service featuring...
View Details
Keywords:
Sean Silverthorne
- Portrait Project
Bena Shah
convince the business world that A lot can be learned from marketing a laundry detergent. I will Bring creativity and beauty to the most mundane of products. I will use my smile and my charisma to inspire legions of people to DO THINGS...
View Details
- Portrait Project
Luke Hodges
Ah the peace and control of compartmentalization! Set boundaries, build some walls. Choose on which side to be. You please, wait here. I hope you like the room. I try to keep it clean. Cup of tea? Stove is here, mugs over there. I’ll be back soon. What? No walls? All...
View Details
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
and laundry products aimed at men, examples of identity-based labeling—or “identity appeals”—abound in advertising and marketing. Five studies show when and why they backfire. Image: iStock What's the best example you've seen of a company...
View Details
- 01 Mar 2011
- News
A Man without a Pause
Between the ages of 30 and 40, James Wolfensohn (MBA ’59) lived a life most would find enviable. An Olympic fencer and graduate of both law and business schools (he cofounded a laundry service at HBS), Wolfensohn landed in London during...
View Details
- 06 Dec 2021
- News
In My Humble Opinion: Come Clean
Twenty years ago, when a broker called to tell Jon Simon (MBA 1980) about the possibility of acquiring Parkway Custom Drycleaning, the broker didn’t initially reveal what it was—a high-end dry-cleaning business founded in 1926. Convinced to take a look, Simon liked...
View Details
- 25 Jun 2013
- First Look
First Look: June 25
by GBS, Alan Torres, vice president of North America Fabric Care, must finalize the forecast for P&G's laundry detergent sales. Results for the two months since introducing concentrated powder laundry...
View Details
Keywords:
Anna Secino
- 01 Jun 2002
- News
Up to the Challenge: Tony Sanchez - Team Builder
Photography by Robert Schoen The résumé of Roger Anthony (“Tony”) Sanchez reads like a laundry list of military superlatives: U.S. Naval Academy engineering major, water polo team captain, and battalion commander; Navy SEAL platoon...
View Details
Keywords:
Nancy O. Perry
- Profile
Shabrina Jiva
With a father who bought out his corporate employer and a mother who managed businesses from laundries to hotels, the Jiva family enjoyed dinners lively with business conversations. "We'd sit every night and discuss the issues they...
View Details
- 05 Mar 2019
- Blog Post
"It is Possible to Walk Away from Situations that Make You Unhappy": Cauvery Patel, MBA 2016
appeared on AngelList: Dropps, the direct-to-consumer laundry detergent company made famous by the viral video of its founder, Jonathan Propper, addressing his audience (while being undressed himself) from the comfort of his bathtub....
View Details
- 30 Jan 2021
- News
Finding a Fresh Approach to Dry Cleaning
Photo credit: Bonnie Jo Mount/The Washington Post Photo credit: Bonnie Jo Mount/The Washington Post Dry cleaning might appear to be a cut and dry business—and in many cases it is. But in the twenty years that Jon Simon (MBA 1980) has owned Parkway Cleaners in the DC...
View Details
- 01 Dec 2012
- News
Taking Care
MARCELO: "So much of the leadership is helping other people and being selfless." Frustrated by her inability to find high-quality care for her children, Sheila Lirio Marcelo (MBA 1998/JD 1999), a former consultant and executive at Upromise, founded Care.com in 2006....
View Details
- 18 Aug 2020
- Blog Post
Innovating in the Hot Market of Cold Brew
this. HBS provided an opportunity to meet willing co-founders, gave us tools for prototyping and hard dollars to fund our work, and connected us with a laundry list of students, alumni, and professors to help hone our idea. The...
View Details
- 01 Jun 1997
- News
Bruce Rauner (MBA '81) Endows New Professorship
as laundry equipment, propane distribution, and funeral homes. "We may, for instance, try to find an existing company with a great management team that needs our resources to buy a competitor," explains Rauner, who became a principal in...
View Details
Keywords:
James E. Aisner
- 01 Dec 2011
- News
Letters to the Editor
Seeds of Green Congratulations to Erika Diamond and Annie Fishman (both MBA 2007) on their founding of the HBS Green Business Alumni Association as reported in the September Bulletin. It’s great to see their efforts and the related story of HBS alumni in green...
View Details
- 10 May 2015
- Blog Post
Brand Strategist Turns Entrepreneur
insights, but for a company that I helped launch. This is a unique opportunity (with a short window) to make Unshrinkit the next must-have product for every laundry room across the US. I’m looking forward to the next “sweater season.” Did...
View Details
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
experts to weigh in on 2018’s top spots. Jill Avery Senior Lecturer of Business Administration 2017 was a somber and contentious year for the United States. So it came as no surprise on Super Bowl Sunday to see marketers compile a View Details
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
type of ketchup or laundry detergent they prefer, a ZMET interview at the Mind of the Market lab of HBS offers a far more creative approach. Typically, the ZMET interview combines elements of neuroscience, art, linguistics and...
View Details
Keywords:
by Martha Lagace
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Few would argue that detergent is about as dull a product as might exist. Yet the odyssey of laundry soap and dishwashing liquid in Europe, according to two presenters, shines a streak of sunlight on some of the messier issues of...
View Details