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- All HBS Web (8)
- Faculty Publications (1)
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- April 2013
- Case
Managing with Analytics at Procter & Gamble
By: Thomas H. Davenport, Marco Iansiti and Alain Serels
Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to...
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Keywords:
Analytics;
Data Management;
Forecasting;
Shared Services;
Procter & Gamble;
Laundry Detergent;
Information Management;
Forecasting and Prediction;
Information Technology;
Mathematical Methods;
Consumer Products Industry;
North America
Davenport, Thomas H., Marco Iansiti, and Alain Serels. "Managing with Analytics at Procter & Gamble." Harvard Business School Case 613-045, April 2013.
- 05 May 2022
- Research & Ideas
Why Companies Raise Their Prices: Because They Can
cost-cutting plan” to slash $3.6 billion in expenses by 2019. In 2021, well into the economic disruption caused by the pandemic, P&G management announced price increases for a range of products, from adult diapers and baby care products to View Details
Keywords:
by Rachel Layne
- 25 Jun 2013
- First Look
First Look: June 25
by GBS, Alan Torres, vice president of North America Fabric Care, must finalize the forecast for P&G's laundry detergent sales. Results for the two months since introducing concentrated powder View Details
Keywords:
Anna Secino
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Few would argue that detergent is about as dull a product as might exist. Yet the odyssey of laundry soap and dishwashing liquid in Europe, according to two presenters, shines a streak of sunlight on some of...
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- 05 Mar 2019
- Blog Post
"It is Possible to Walk Away from Situations that Make You Unhappy": Cauvery Patel, MBA 2016
appeared on AngelList: Dropps, the direct-to-consumer laundry detergent company made famous by the viral video of its founder, Jonathan Propper, addressing his audience (while being undressed himself) from...
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- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
type of ketchup or laundry detergent they prefer, a ZMET interview at the Mind of the Market lab of HBS offers a far more creative approach. Typically, the ZMET interview combines elements of neuroscience,...
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by Martha Lagace
- 01 Sep 2016
- News
Code name: Miesiąc
The students didn’t understand—as the Communist Party did—that manifestos printed with laundry detergent ink and passed hand to hand could do more than improve working conditions. They could topple a regime....
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- Web
Podcast - Forum for Growth & Innovation
Gamble was largely that. I worked on laundry detergents for a decade on big brands like Tide, Cheer and thankfully they're still around. They're still big brands, like Tide is still a really big brand. Then...
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