Publications

Publications

Filter Results : (183) Arrow Down

Show Results For

Lay Decision Theory Remove Lay Decision Theory →

Page 1 of 183 Results →

Are you looking for?

→ Search All HBS Web
  • October 2023
  • Case

Loris
By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane
In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)...  View Details
Keywords: Decision Making; Decisions; Growth and Development Strategy; Product Marketing; Product Launch; Product Positioning; Business Strategy; Competition; Competitive Strategy; Technology Industry; United States
Related
  • May 2023
  • Article

Incentive Effects of Subjective Allocations of Rewards and Penalties
By: Wei Cai, Susanna Gallani and Jee-Eun Shin
We examine the incentive effects of subjectivity in allocating tournament-based rewards and punishments. We use data from a company where reward and punishment decisions are based on a combination of objective metrics and subjective performance assessments. Rankings...  View Details
Keywords: Subjectivity; Tournament-based Incentives; Rewards; Penalties; Expectancy Theory; Employees; Compensation and Benefits; Management; Decisions; Performance; Measurement and Metrics
Related
  • 2023
  • Working Paper

Senior Team Emotional Dynamics and Strategic Decision Making at a Platform Transition
By: Timo O. Vuori and Michael L. Tushman
Based on an inductive case study, we develop an emotional-temporal process model of an incumbent’s strategic decision making at a platform transition. We describe the senior team’s emotional response to this transition and the impact of these emotions on their...  View Details
Keywords: Emotions; Decision Choices and Conditions; Transition; Digital Platforms
Related
  • 2023
  • Working Paper

Summarizing the Mental Customer Journey
By: Julian De Freitas, Ahmet Uğuralp, Zeliha Uğuralp, Pechthida Kim and Tomer Ullman
How do consumers summarize and act on their experiences, as when deciding whether an interaction with a firm was satisfying and whether to buy from it? Previous work on the summary of continuous experiences has tended to focus on a handful of experience patterns and...  View Details
Keywords: Customer Experience; Customer Journey; Natural Language Processing; Summarization; Customer Satisfaction; Outcome or Result; Decision Choices and Conditions
Related
  • Working Paper

Diversification as an Adaptive Learning Process: An Empirical Study of General-Purpose and Market-Specific Technological Know-How in New Market Entry
By: Dominika Kinga Randle and Gary P. Pisano
An enduring trait of modern corporations is their propensity to diversify into multiple lines of business. Penrosian theories conceptualize diversification as a strategy to exploit a firm’s fungible, yet “untradeable,” resources and point to redeployment of...  View Details
Keywords: Growth and Development Strategy; Technology Adoption; Diversification; Market Entry and Exit; Transformation
Related
  • December 2022
  • Article

I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure
By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek
Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits. Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm may rush an innovation to market in an attempt...  View Details
Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development
Related
  • October 10, 2022
  • Article

Ensuring Your Products Aren’t Used for Discrimination
By: Michael Luca, Elizaveta Pronkina and Michaelangelo Rossi
Discrimination is both a societal and a business issue. And, the extent to which discrimination is allowed to affect a company is a decision that is made by business leaders. Fortunately, there is a growing toolkit for leaders who want to create a more inclusive...  View Details
Keywords: Social Issues; Leading Change; Prejudice and Bias
Related
  • 2022
  • Chapter

Redirecting Rawlsian Reasoning Toward the Greater Good
By: Joshua D. Greene, Karen Huang and Max Bazerman
In A Theory of Justice, John Rawls employed the ‘veil of Ignorance’ as a moral reasoning device designed to promote impartial thinking. By imagining the choices of decision-makers who are blind to biasing information, one might see more clearly the organizing...  View Details
Keywords: Moral Sensibility; Judgments; Prejudice and Bias; Decision Making
Related
  • April 27, 2022
  • Article

Inequality in Researchers' Minds: Four Guiding Questions for Studying Subjective Perceptions of Economic Inequality
By: Jon M. Jachimowicz, Shai Davidai, Daniela Goya-Tocchetto, Barnabas Szaszi, Martin Day, Stephanie Tepper, L. Taylor Phillips, M. Usman Mirza, Nailya Ordabayeva and Oliver P. Hauser
Subjective perceptions of inequality can substantially influence policy attitudes, public health metrics, and societal well-being, but the lack of consensus in the scientific community on how to best operationalize and measure these perceptions may impede progress on...  View Details
Keywords: Equality and Inequality; Perception; Analysis
Related
  • November 5, 2021
  • Article

Leaders: Stop Confusing Correlation with Causation
By: Michael Luca
We’ve all been told that correlation does not imply causation. Yet many business leaders, elected officials, and media outlets still make causal claims based on misleading correlations. These claims are too often unscrutinized, amplified, and mistakenly used to guide...  View Details
Keywords: Behavioral Economics; Data Analysis; Organizations; Decision Making; Analytics and Data Science; Analysis; Learning
Related
  • November 2021 (Revised March 2022)
  • Case

Kwame Spearman at Tattered Cover: Reinventing Brick-and-Mortar Retail
By: Ryan Raffaelli and Kerry Herman
The case spotlights Kwame Spearman’s career-shifting decision to leave a NYC-based consulting job to return to his hometown of Denver, Colorado, and take over an iconic independent bookstore, The Tattered Cover. The case lays out ways Spearman envisions a new approach...  View Details
Keywords: Retail; Leadership; Leading Change; Competitive Strategy; Personal Development and Career; Publishing Industry; Retail Industry; United States
Related
  • October 1, 2021
  • Article

An Evaluation of Cross-efficiency Methods: With an Application to Warehouse Performance.
By: B.M. Balk, M.R. De Koster, Christian Kaps and J.L. Zofio
Cross-efficiency measurement is an extension of Data Envelopment Analysis that allows for tie-breaking ranking of the Decision Making Units (DMUs) using all the peer evaluations. In this article we examine the theory of cross-efficiency measurement by comparing a...  View Details
Keywords: Efficiency Analysis; Performance Benchmarking; Warehousing; Analytics and Data Science; Performance Evaluation; Measurement and Metrics; Mathematical Methods
Related
  • Article

Towards the Unification and Robustness of Perturbation and Gradient Based Explanations
By: Sushant Agarwal, Shahin Jabbari, Chirag Agarwal, Sohini Upadhyay, Steven Wu and Himabindu Lakkaraju
As machine learning black boxes are increasingly being deployed in critical domains such as healthcare and criminal justice, there has been a growing emphasis on developing techniques for explaining these black boxes in a post hoc manner. In this work, we analyze two...  View Details
Keywords: Machine Learning; Black Box Explanations; Decision Making; Forecasting and Prediction; Information Technology
Related
  • June 2021
  • Technical Note

Introduction to Linear Regression
By: Michael Parzen and Paul Hamilton
This technical note introduces (from an applied point of view) the theory and application of simple and multiple linear regression. The motivation for the model is introduced, as well as how to interpret the summary output with regard to prediction and statistical...  View Details
Keywords: Linear Regression; Regression; Analysis; Forecasting and Prediction; Risk and Uncertainty; Theory; Compensation and Benefits; Mathematical Methods; Analytics and Data Science
Related
  • May 2021
  • Case

The International Space Station, Principal-Agent Problems, and NASA's Quest to Keep Humans in Space
By: Matthew Weinzierl and Mehak Sarang
In building the International Space Station (ISS), NASA opened the door to the development of a robust in-space economy in low-Earth Orbit, and yet the decision to build the station, and continue to extend its lifetime, placed a huge burden on NASA’s Human Spaceflight...  View Details
Keywords: Aerospace; Nasa; Space Economy; Principal-agent Theory; Policy; Commercialization; Aerospace Industry
Related
  • May 2021
  • Article

Choice Architecture in Physician–patient Communication: A Mixed-methods Assessment of Physicians' Competency
By: J. Hart, K. Yadav, S. Szymanski, A. Summer, A. Tannenbaum, J. Zlatev, D. Daniels and S.D. Halpern
Background: Clinicians’ use of choice architecture, or how they present options, systematically influences the choices made by patients and their surrogate decision makers. However, clinicians may incompletely understand this influence....  View Details
Keywords: Choice Architecture; Health Care and Treatment; Interpersonal Communication; Decision Choices and Conditions; Competency and Skills
Related
  • April 2021 (Revised May 2021)
  • Case

Kitopi: The Brave New World of Cloud Kitchens
By: Antonio Moreno and Gamze Yucaoglu
The case opens in February 2021 as Mohamad Ballout, co-founder and CEO of Kitopi, a Dubai-based managed cloud kitchen platform, is looking over the company’s 2020 results. Propelled by the COVID-19 pandemic, delivery orders had been on the rise globally and dine-in...  View Details
Keywords: Cloud Kitchens; Food; Operations; Growth and Development Strategy; Decision Choices and Conditions; Food and Beverage Industry; Middle East; North Africa
Related
  • February 2021
  • Background Note

Jobs to Be Done: A Toolbox
By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen
The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it...  View Details
Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management
Related
  • January 2021 (Revised March 2021)
  • Technical Note

Strategy and Strategic Thinking
By: Eric Van den Steen
This note gives managers a concrete perspective on what ‘a strategy’ really is, what makes a decision ‘strategic,’ and what ‘strategic thinking’ means. It also gives them practical frameworks to assess whether some set of decisions is really a strategy and how to...  View Details
Keywords: Strategic Alignment; Strategy Definition; Strategy And Execution; Strategy Test; Strategy; Strategic Planning; Decision Making
Related
  • January 2021
  • Case

The FIRE Savings Calculator
By: Michael Parzen and Paul Hamilton
This case follows Carol Muñoz, a member of the Financial Independence, Retire Early (FIRE) lifestyle movement. At the age of 45, Carol is considering retiring and living off the $1 million she has accumulated. Using Monte Carlo simulation, Carol forecasts the...  View Details
Keywords: Analysis; Forecasting and Prediction; Financial Strategy; Investment Portfolio; Investment Return; Personal Finance; Saving; Risk and Uncertainty; Diversification; Theory; Personal Development and Career; Financial Services Industry
Related

Are you looking for?

→ Search All HBS Web