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      • Faculty Publications  (42)

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      • March 2022
      • Case

      In Data We Trust: Be Mobile Africa and Furthering Financial Inclusion Across the African Continent

      By: Lauren Cohen, Grace Headinger and Pierre Marchesseault
      To Cédric Jeannot, leveraging technology to promote financial inclusion was personal. After no established financial institution would accept his technology platform to lower transaction costs for free, Jeannot launched FinTech company Be Mobile Africa in May 2020....  View Details
      Keywords: Finance; Fintech; Emerging Market; Fundraising; Financial Inclusion; Strategy; Expansion; Management; Entrepreneurship; Personal Finance; Corporate Social Responsibility and Impact; Growth and Development Strategy; Financial Services Industry; Banking Industry; Africa; Togo; Nigeria; Ghana
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      Cohen, Lauren, Grace Headinger, and Pierre Marchesseault. "In Data We Trust: Be Mobile Africa and Furthering Financial Inclusion Across the African Continent." Harvard Business School Case 222-073, March 2022.
      • August 2021
      • Case

      Mylestone: Can Multiple Pivots Preserve the Life of a Death Tech Startup?

      By: Shikhar Ghosh and Marilyn Morgan Westner
      Dave Balter and Jim Myers co-founded Mylestone, a death tech startup that applied technology to transform how grieving people memorialize the dead. The startup addressed a cultural problem and promised to solve a pressing need in the antiquated, multi-billion dollar...  View Details
      Keywords: Pivot; Startup; Business Model; Cryptocurrency; Ethical Decision Making; Emotions; Growth and Development Strategy; Ethics; Market Entry and Exit; Customer Relationship Management; Loss; Change Management; Relationships
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      Ghosh, Shikhar, and Marilyn Morgan Westner. "Mylestone: Can Multiple Pivots Preserve the Life of a Death Tech Startup?" Harvard Business School Case 822-018, August 2021.
      • 2021
      • Working Paper

      The Value of Data and Its Impact on Competition

      By: Marco Iansiti
      Common regulatory perspective on the relationship between data, value, and competition in online platforms has increasingly centered on the volume of data accumulated by incumbent firms. This view posits the existence of "data network effects," where more data leads to...  View Details
      Keywords: Online Platforms; Data Network Effects; Analytics and Data Science; Value; Competition
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      Iansiti, Marco. "The Value of Data and Its Impact on Competition." Harvard Business School Working Paper, No. 22-002, July 2021.
      • Article

      Biosimilars and Follow-On Products in the United States: Adoption, Prices, and Users

      By: Ariel Dora Stern, Jacqueline L. Chen, Melissa Ouellet, Mark R. Trusheim, Zeid El-Kilani, Amber Jessup and Ernst R. Berndt
      Biologic drugs account for a disproportionate share of the increase in pharmaceutical spending in the U.S. and worldwide. Against this backdrop, many look to the expanding market for biosimilars—follow-on products to biologic drugs—as a vehicle for controlling...  View Details
      Keywords: Pharmaceuticals; Drug Spending; Drug Pricing; Health Care and Treatment; Spending; Price; Markets; Cost Management; United States
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      Stern, Ariel Dora, Jacqueline L. Chen, Melissa Ouellet, Mark R. Trusheim, Zeid El-Kilani, Amber Jessup, and Ernst R. Berndt. "Biosimilars and Follow-On Products in the United States: Adoption, Prices, and Users." Health Affairs 40, no. 6 (June 2021).
      • April 2021
      • Case

      Codecademy: Where to Next?

      By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
      In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and...  View Details
      Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
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      Rayport, Jeffrey F., Max Mailman, and Sarah Ascherman. "Codecademy: Where to Next?" Harvard Business School Case 821-093, April 2021.
      • 2021
      • Article

      Does Fair Ranking Improve Minority Outcomes? Understanding the Interplay of Human and Algorithmic Biases in Online Hiring

      By: Tom Sühr, Sophie Hilgard and Himabindu Lakkaraju
      Ranking algorithms are being widely employed in various online hiring platforms including LinkedIn, TaskRabbit, and Fiverr. Prior research has demonstrated that ranking algorithms employed by these platforms are prone to a variety of undesirable biases, leading to the...  View Details
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      Sühr, Tom, Sophie Hilgard, and Himabindu Lakkaraju. "Does Fair Ranking Improve Minority Outcomes? Understanding the Interplay of Human and Algorithmic Biases in Online Hiring." Proceedings of the AAAI/ACM Conference on Artificial Intelligence, Ethics, and Society 4th (2021).
      • September 2020 (Revised June 2021)
      • Case

      Algramo

      By: Michael Chu, Monica Silva and Mariana Cal
      Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores...  View Details
      Keywords: Packaging-as-a-wallet; Plastic Waste; Business At The Base Of The Pyramid; Reusable Packaging; Alliances With FMCGs To Meet ESG Goals; Social Entrepreneurship; Environmental Sustainability; Strategy; Value Creation; Goals and Objectives; Business Model; Consumer Products Industry; Latin America; South America; Chile
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      Chu, Michael, Monica Silva, and Mariana Cal. "Algramo." Harvard Business School Case 321-079, September 2020. (Revised June 2021.)
      • 2020
      • Working Paper

      Measuring the Cost of Corporate Water Usage

      By: DG Park, George Serafeim and T. Robert Zochowski
      We develop a methodology that calculates the impact that organizations have on the environment through their water consumption relating to water stress risk. Using the methodology, we derive estimates for four companies that show how assumptions on the geographic...  View Details
      Keywords: Water; Water Management; Environment; Sustainability; Environmental Impact; Impact-Weighted Accounts; IWAI; Organizations; Environmental Sustainability; Valuation
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      Park, DG, George Serafeim, and T. Robert Zochowski. "Measuring the Cost of Corporate Water Usage." Harvard Business School Working Paper, No. 21-036, September 2020.
      • June 2020
      • Case

      Career Karma: Growth in a Time of Global Uncertainty (A)

      By: Laura Huang, Elizabeth Jiang and Brandon Yu
      Career Karma is a startup focused on helping individuals looking to transition careers into computer engineering roles or similar fields by preparing them for formal technical training programs, or “coding bootcamps,” that would lead to a successful career pivot upon...  View Details
      Keywords: Business Ventures; Business Growth and Maturation; Business Plan; Business Startups; Education; Training; Entrepreneurship; Corporate Entrepreneurship; Social Entrepreneurship; Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing Strategy; Organizations; Mission and Purpose; Personal Development and Career; Health Pandemics; Technology Industry; Education Industry; Employment Industry
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      Huang, Laura, Elizabeth Jiang, and Brandon Yu. "Career Karma: Growth in a Time of Global Uncertainty (A)." Harvard Business School Case 420-121, June 2020.
      • 2020
      • Article

      Inconvenient Truths: Interpreting the Origins of the Internet

      By: Shane Greenstein
      A conventional economic narrative provides intellectual underpinnings for governments to subsidize research and development ("R&D") that coordinates risky research to benefit many in society. This essay compares this narrative with the origins and invention of the...  View Details
      Keywords: Lead Users; Technology Transfer; Internet and the Web; History; Analysis; Research and Development; Governance; Information Technology; Policy
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      Greenstein, Shane. "Inconvenient Truths: Interpreting the Origins of the Internet." Journal of Law & Innovation 3 (2020): 36–68.
      • February 2020
      • Case

      Rotoplas: Bringing More and Better Water

      By: John D. Macomber and Carla Larangeira
      Private companies were being turned to for potable water in the world’s megacities due to impacts of climate change including droughts and flooding. Mexico City had endured several water-related crises, with its population suffering from floods, droughts, water...  View Details
      Keywords: Water Supply; Water Management; Finance; Infrastructure; Urban Development; Business and Government Relations; Latin America; Mexico
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      Macomber, John D., and Carla Larangeira. "Rotoplas: Bringing More and Better Water." Harvard Business School Case 220-064, February 2020.
      • 2020
      • Working Paper

      Market Segmentation Trees

      By: Ali Aouad, Adam Elmachtoub, Kris Ferreira and Ryan McNellis
      As more commerce and media consumption are being conducted online, a wealth of new opportunities are emerging for personalized advertising. We propose a general methodology, Model Trees for Personalization (MTP), for tackling a broad class of personalized...  View Details
      Keywords: Decision Trees; Computational Advertising; Market Segmentation; Digital Marketing; Customization and Personalization; Segmentation; Decision Making
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      Aouad, Ali, Adam Elmachtoub, Kris Ferreira, and Ryan McNellis. "Market Segmentation Trees." Working Paper, January 2020.
      • 2020
      • Book

      Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time

      By: Rosabeth Moss Kanter
      Over a decade ago, renowned innovation expert Rosabeth Moss Kanter co-founded and then directed Harvard’s Advanced Leadership Initiative. Her breakthrough work with hundreds of successful professionals and executives, as well as aspiring young entrepreneurs, identifies...  View Details
      Keywords: Leaders; Advanced Leadership; Advanced Leadership Initiative; Community; Change Leadership; Innovation; Problem Solving; Cross-sector Collaboration; Institutional Change; Leadership; Change; Leading Change; Communication; Innovation Leadership; Collaborative Innovation and Invention; Organizational Change and Adaptation; Business and Community Relations; Civil Society or Community
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      Kanter, Rosabeth Moss. Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time. New York: PublicAffairs, 2020.
      • May–June 2019
      • Article

      U-Shaped Conformity in Online Social Networks

      By: Monic Sun, Michael Zhang and Feng Zhu
      We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption...  View Details
      Keywords: Conformity; Normative Social Influence; Social Networks; Field Experiment; Social and Collaborative Networks; Behavior; Attitudes; Social Media
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      Sun, Monic, Michael Zhang, and Feng Zhu. "U-Shaped Conformity in Online Social Networks." Marketing Science 38, no. 3 (May–June 2019): 461–480.
      • 2019
      • Working Paper

      Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment

      By: Hong Luo and Julie Holland Mortimer
      Digitization has transformed how users find and use copyrighted goods, but many existing legal options remain difficult to access, possibly leading to infringement. In a field experiment, we contact firms that are caught infringing on expensive digital images. Emails...  View Details
      Keywords: Copyright Infringement; Field Experiment; Intellectual Property; Lawfulness
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      Luo, Hong, and Julie Holland Mortimer. "Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment." Harvard Business School Working Paper, No. 19-081, January 2019. (Revised August 2019.)
      • October 2018
      • Case

      Booking.com

      By: Stefan Thomke and Daniela Beyersdorfer
      The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of large-scale testing,...  View Details
      Keywords: Travel; Product Innovation; Experimentation; A/B Testing; User Experience Design; Product Development; Product Design; Innovation and Management; Transformation; Information Technology; Digital Transformation; Travel Industry
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      Thomke, Stefan, and Daniela Beyersdorfer. "Booking.com." Harvard Business School Case 619-015, October 2018.
      • September 2018
      • Article

      Aggregation of Consumer Ratings: An Application to Yelp.com

      By: Weijia Dai, Ginger Jin, Jungmin Lee and Michael Luca
      Because consumer reviews leverage the wisdom of the crowd, the way in which they are aggregated is a central decision faced by platforms. We explore this "rating aggregation problem" and offer a structural approach to solving it, allowing for (1) reviewers to vary in...  View Details
      Keywords: User Generated Content; Crowdsourcing; Yelp; Social and Collaborative Networks; Information; Internet and the Web; Learning; Mathematical Methods; E-commerce
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      Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca. "Aggregation of Consumer Ratings: An Application to Yelp.com." Quantitative Marketing and Economics 16, no. 3 (September 2018): 289–339.
      • November 2017
      • Article

      A Retrospective Analysis of Hypertension Screening at a Mass Gathering in India: Implications for Non-communicable Disease Control Strategies

      By: S. Balsari, P. Vemulapalli, M. Gofine, K. Oswal, R. Merchant, S. Saunik, G. Greenough and T. Khanna
      Cardiovascular disease is the leading cause of mortality from noncommunicable diseases (NCD) in India. The government’s National Programme for Prevention and Control of Cancer, Diabetes, Cardiovascular Diseases and Stroke seeks to increase capacity building, screening,...  View Details
      Keywords: Health Disorders; Health Care and Treatment; Problems and Challenges; India
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      Balsari, S., P. Vemulapalli, M. Gofine, K. Oswal, R. Merchant, S. Saunik, G. Greenough, and T. Khanna. "A Retrospective Analysis of Hypertension Screening at a Mass Gathering in India: Implications for Non-communicable Disease Control Strategies." Journal of Human Hypertension 31, no. 11 (November 2017): 750–753.
      • October 2017 (Revised August 2018)
      • Case

      HTC and Virtual Reality

      By: David B. Yoffie, Andy Wu and Allison M. Ciechanover
      In fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring 2016, was applauded for its superior immersive room-scale capabilities. However, early adoption of VR beyond...  View Details
      Keywords: Virtual Reality; Strategy; Competition; Information Technology; Innovation and Management; Technology Industry
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      Yoffie, David B., Andy Wu, and Allison M. Ciechanover. "HTC and Virtual Reality." Harvard Business School Case 718-421, October 2017. (Revised August 2018.)
      • October 2016
      • Case

      Triangulate: Stay, Pivot or Exit?

      By: Thomas Eisenmann, Shikhar Ghosh and Christopher Payton
      Sunil Nagaraj, Triangulate's founder had spent a few years trying to launch a dating application that matched users based on their behavior on social media. Based on input from advisors, the company changed its focus from a B2B site to a B2C dating site with a unique...  View Details
      Keywords: Early Stage; Pivot; Two Sided Markets; Business Model; Business Exit or Shutdown; Product Launch; Venture Capital; Failure; Internet and the Web; Entrepreneurship; Information Technology; Social and Collaborative Networks; United States; North America
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      Eisenmann, Thomas, Shikhar Ghosh, and Christopher Payton. "Triangulate: Stay, Pivot or Exit?" Harvard Business School Case 817-059, October 2016.
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