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Show Results For
-
All HBS Web
(2,780)
- People (11)
- News (519)
- Research (1,576)
- Events (8)
- Multimedia (22)
- Faculty Publications (1,112)
- July–August 2021
- Article
Why You Aren't Getting More from Your Marketing AI
By: Eva Ascarza, Michael Ross and Bruce G.S. Hardie
Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the differences between the value of...
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Keywords:
Artificial Intelligence;
Marketing;
Decision Making;
Communication;
Framework;
AI and Machine Learning
Ascarza, Eva, Michael Ross, and Bruce G.S. Hardie. "Why You Aren't Getting More from Your Marketing AI." Harvard Business Review 99, no. 4 (July–August 2021): 48–54.
- January 2014
- Case
Anglo American: Implementing a 'Social Way' for Global Mining
By: Christopher Marquis, David Plumb, Tom Blathwayt and Zoe Yang
The mining giant Anglo American attempts to differentiate itself through its social performance, yet public expectations are still growing. Maintaining a "social license" to operate was increasingly challenging and critical to business success.
The case... View Details
Keywords:
Global Mining;
Localization;
Socioeconomic Issues;
Procurement;
Corporate Social Responsibility and Impact;
Supply Chain Management;
Globalization;
Reputation;
Emerging Markets;
Mining Industry;
South Africa
Marquis, Christopher, David Plumb, Tom Blathwayt, and Zoe Yang. "Anglo American: Implementing a 'Social Way' for Global Mining." Harvard Business School Case 414-063, January 2014.
- March 2005 (Revised August 2007)
- Case
Brocade: Launching the Multiprotocol Router
By: Elie Ofek and Mamoon Hamid
Brocade management is preparing for the launch of a new technology for data storage. The multiprotocol router improves on existing technology and has the potential to change the way firms design their data storage networks. Students must determine the target market for...
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Keywords:
Customer Satisfaction;
Price;
Product Launch;
Partners and Partnerships;
Segmentation;
Information Infrastructure;
Technology Adoption;
Information Technology Industry
Ofek, Elie, and Mamoon Hamid. "Brocade: Launching the Multiprotocol Router." Harvard Business School Case 505-064, March 2005. (Revised August 2007.)
- Web
Find Answers - MBA
graduating from your undergraduate institution. You are expected to leverage the career services offered at your undergraduate institution as a primary resource. Is there a list of approved or recommended companies to work for during the...
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- January 2009 (Revised April 2009)
- Case
The Carlyle Group
By: Robert G. Eccles and Carin-Isabel Knoop
This case describes the investment philosophy, organizational structure, management processes and culture of the largest private equity firm in the world measured in terms of assets under management ($89 billion). The Carlyle Group is distinctive in several ways,...
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Keywords:
Financial Crisis;
Assets;
Private Equity;
Investment;
Global Strategy;
Innovation and Invention;
Knowledge Use and Leverage;
Management Practices and Processes;
Organizational Structure;
Information Technology;
Asia;
Washington (state, US)
Eccles, Robert G., and Carin-Isabel Knoop. "The Carlyle Group." Harvard Business School Case 409-050, January 2009. (Revised April 2009.)
- Program
Behavioral Economics—Virtual
Summary What if you could predict how customers will respond to a product? Or how employees will decide to implement a new initiative? In Behavioral Economics—Virtual, you'll acquire a dynamic framework for interpreting, analyzing, and View Details
- Program
Leadership for Senior Executives
team) and macro level (e.g., leverage your awareness of the competitive landscape to make strategic decisions) Infuse the organization with a sense of purpose Build your personal versatility and enhance the adaptability of your...
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- Web
Organizational Leadership Course | HBS Online
organizational change and innovation initiatives Shape your organizational culture and architecture to maximize talent, leverage diversity, and drive performance Who Will Benefit Experienced Team Leaders Entrepreneurs Leadership...
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- 2023
- Working Paper
Personalized Game Design for Improved User Retention and Monetization in Freemium Games
By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing
digital games is setting the level of difficulty, which essentially regulates the user’s ability to
progress within the game. This aspect is particularly significant in...
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Keywords:
Freemium;
Retention/churn;
Field Experiment;
Field Experiments;
Gaming;
Gaming Industry;
Mobile App;
Mobile App Industry;
Monetization;
Monetization Strategy;
Games, Gaming, and Gambling;
Mobile and Wireless Technology;
Customers;
Retention;
Product Design;
Strategy
Ascarza, Eva, Oded Netzer, and Julian Runge. "Personalized Game Design for Improved User Retention and Monetization in Freemium Games." Harvard Business School Working Paper, No. 21-062, November 2020. (Revised December 2023.)
- Program
Growing as a Purposeful Leader
purposeful, authentic human leader, not just a great business leader. Key Benefits This program explores key challenges leaders confront as they seek to pursue a purpose-driven strategy, leveraging lessons from leading CEOs and companies....
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- TeachingInterests
Competing with Social Networks
MBA EC 1217
Career Focus
Competing with Social Networks is a Strategy class targeted at students considering careers in high technology, entertainment, social media or consumer packaged goods. It will be useful... View Details
- Web
Online Learning Model | HBS Online
Business School’s signature case method. Business leaders will share challenges they’ve faced. As the story unfolds, you’ll leverage course concepts, vital tools and frameworks, and the diversity of your peers’ perspectives to analyze the...
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- 2019
- Working Paper
Why Do User Communities Matter for Strategy?
By: Sonali K. Shah and Frank Nagle
User communities represent a unique organizing structure for the exchange of ideas and knowledge. They are organizations composed primarily of users working collaboratively, voluntarily, and with minimal oversight to freely and openly develop and exchange knowledge...
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Keywords:
Strategic Management;
Knowledge Sharing;
Collaborative Innovation and Invention;
Organizations;
Knowledge Use and Leverage;
Strategy
Shah, Sonali K., and Frank Nagle. "Why Do User Communities Matter for Strategy?" Harvard Business School Working Paper, No. 19-126, June 2019.
- December 1985 (Revised August 1994)
- Case
Metromedia Broadcasting Corp.
Describes the market for high-yield, or "junk," bonds and includes summaries of academic research on the risk/return characteristics of high-yield securities. Describes the role of Drexel Burnham Lambert in the primary and secondary markets for high-yield debt....
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Mason, Scott P. "Metromedia Broadcasting Corp." Harvard Business School Case 286-044, December 1985. (Revised August 1994.)
- Article
Capture New Value from Your Existing Tech Infrastructure
By: Stefan Thomke and Anthony Rodrigo
When senior managers think about how to respond to the threats and opportunities of technological change, they often dream of the same thing: If they just could start a new company or division that isn’t held back by conventional thinking or outdated business models....
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Keywords:
Innovation;
Technology;
Ecosystem;
Incubators;
Technological Innovation;
Telecommunications Industry;
South Asia;
Malaysia
Thomke, Stefan, and Anthony Rodrigo. "Capture New Value from Your Existing Tech Infrastructure." Harvard Business Review Digital Articles (May 5, 2022).
- January 2009 (Revised October 2012)
- Case
Semiconductor Manufacturing International Corporation: 'Reverse BOT'
By: Willy Shih
Semiconductor Manufacturing International Corporation (SMIC) is executing a strategy that leverages the desires of municipalities in China to build clusters of high technology companies. By partnering with those cities to build new semiconductor fabs that SMIC would...
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Keywords:
Growth and Development Strategy;
Industry Clusters;
Infrastructure;
State Ownership;
Business and Community Relations;
Semiconductor Industry;
China
Shih, Willy. "Semiconductor Manufacturing International Corporation: 'Reverse BOT'." Harvard Business School Case 609-062, January 2009. (Revised October 2012.)
- December 2005 (Revised July 2006)
- Case
Bunge: Poised for Growth
By: David E. Bell and Mary L. Shelman
As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is...
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Keywords:
Customer Focus and Relationships;
Trade;
Global Strategy;
Leadership;
Growth Management;
Management Style;
Demand and Consumers;
Supply Chain;
Integration;
Technology;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
Asia;
Europe
Bell, David E., and Mary L. Shelman. "Bunge: Poised for Growth." Harvard Business School Case 506-036, December 2005. (Revised July 2006.)
- Web
Resumes & Cover Letters - Alumni
critical to landing the job you deserve. You need to ensure it reflects your messaging and distinguishes you from the competition. Jill Huggett, Certified Professional Resume Writer and career coach, shares insights and tips to get your resume into the best shape ever....
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- Research Summary
Organizational Change: The Market for Corporate Control and the Third Industrial Revolution
Michael C. Jensen is conducting research on organizational change
and the corporate control market. Specifically, he is investigating the
changing role of the corporation and competing organizational forms,
such as leveraged buyout organizations, that are replacing...
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- February 2020 (Revised June 2020)
- Case
From Cradle to Heaven: Taikang Insurance Group
By: William C. Kirby, Shu Lin, John P. McHugh and Yuanzhuo Wang
Taikang Insurance Group was a leading Chinese insurance and financial services institution. It operated in the insurance, asset management, and health and senior care industries. Due to China’s underdeveloped social welfare state, Taikang saw an opportunity for the...
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Kirby, William C., Shu Lin, John P. McHugh, and Yuanzhuo Wang. "From Cradle to Heaven: Taikang Insurance Group." Harvard Business School Case 320-088, February 2020. (Revised June 2020.)