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All HBS Web
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- Faculty Publications (150)
- March 2004 (Revised March 2005)
- Case
Oscar de la Renta
By: Bharat N. Anand, Elizabeth Lea Carpenter and Samhita Patwardhan Jayanti
Over three decades, Oscar de la Renta (ODLR) had established itself as one of the premier luxury brands in America. Its mainstay business had always been producing and marketing high-priced, couture/ready-to-wear luxury goods. Now, in September 2003, it faced a series...
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Keywords:
Business Conglomerates;
Borrowing and Debt;
Growth and Development Strategy;
Brands and Branding;
Production;
Family Ownership;
Luxury;
Competition;
Diversification;
Expansion;
United States
Anand, Bharat N., Elizabeth Lea Carpenter, and Samhita Patwardhan Jayanti. "Oscar de la Renta." Harvard Business School Case 704-490, March 2004. (Revised March 2005.)
- June 2002 (Revised September 2002)
- Case
Pokemon: Gotta Catch 'Em All (Abridged)
By: Youngme E. Moon
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that...
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Keywords:
Brands and Branding;
Age;
Business or Company Management;
Marketing Strategy;
Product Launch;
Cross-Cultural and Cross-Border Issues;
Copyright;
Video Game Industry;
Entertainment and Recreation Industry;
Japan;
Asia;
United States
Moon, Youngme E. "Pokemon: Gotta Catch 'Em All (Abridged)." Harvard Business School Case 502-092, June 2002. (Revised September 2002.)
- January 2002 (Revised May 2003)
- Case
ProfitLogic
By: Richard G. Hamermesh, Michael J. Roberts and Taslim Pirmohamed
Describes an "application software" company that has been through several evolutions--from consulting firm to applications service provider (ASP). The firm has received significant venture funding to pursue the ASP model but this has not worked, at least at the time...
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Keywords:
History;
Business Model;
Venture Capital;
Cash Flow;
Decision Choices and Conditions;
Balanced Scorecard;
Information Technology Industry;
Service Industry
Hamermesh, Richard G., Michael J. Roberts, and Taslim Pirmohamed. "ProfitLogic." Harvard Business School Case 802-110, January 2002. (Revised May 2003.)
- September 2001 (Revised October 2001)
- Teaching Note
Merck & Company: Evaluating A Drug Licensing Opportunity TN
By: Richard S. Ruback and Aldo Sesia
Teaching Note for (9-201-023).
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Keywords:
Service Industry
- July 2001 (Revised August 2005)
- Case
Medicines Company, The
It is early 2001 and the Medicines Co. just received FDA approval to market Angiomax, a blood thinner to be used during angioplasties and heart procedures. It is intended to be a better alternative to Heparin, an 80-year-old drug that costs less then $10 per dose. The...
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Keywords:
Business Model;
Change Management;
Decision Choices and Conditions;
Cost Management;
Price;
Product Marketing;
Product Launch;
Product Development;
Risk and Uncertainty;
Health Industry;
Pharmaceutical Industry
Gourville, John T. "Medicines Company, The." Harvard Business School Case 502-006, July 2001. (Revised August 2005.)
- June 2001
- Supplement
Merck & Company: Evaluating a Drug Licensing Opportunity
Spreadsheet to (9-201-023). Download only.
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- May 2001 (Revised June 2002)
- Case
Frasier (A)
By: Guhan Subramanian and Michelle Kalka
In 2001, NBC entered into contract negotiations with Paramount Television Group to keep the hit show "Frasier" on the network. Paramount, the studio that produced the show, threatened to move "Frasier" to CBS, Paramount's sister network, if NBC did not agree to a...
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Subramanian, Guhan, and Michelle Kalka. "Frasier (A)." Harvard Business School Case 801-447, May 2001. (Revised June 2002.)
- March 2001 (Revised April 2002)
- Case
Ginzel et al v. Kolcraft Enterprises et al (A)
Examines the wrongful death lawsuit brought by the family of an infant who died after a portable crib collapsed. The manufacturer, Kolcraft, licensed the Playskool brand name from the co-defendant, Hasbro Industries. Raises difficult questions about what the two...
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Keywords:
Safety;
Product;
Negotiation;
Corporate Social Responsibility and Impact;
Lawsuits and Litigation;
Legal Liability;
Brands and Branding;
Consumer Products Industry;
United States
Wheeler, Michael A. "Ginzel et al v. Kolcraft Enterprises et al (A)." Harvard Business School Case 801-059, March 2001. (Revised April 2002.)
- December 2000
- Background Note
Intellectual Asset Valuation
By: Lynda M. Applegate and Gavin Clarkson
Discusses the shortcomings of the current "rules of thumb" for intellectual asset valuation in the context of intellectual property licensing transactions. As an alternative to the present scheme, this note proposes quantitative methods for such valuations in order to...
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Applegate, Lynda M., and Gavin Clarkson. "Intellectual Asset Valuation." Harvard Business School Background Note 801-192, December 2000.
- October 2000 (Revised March 2003)
- Case
Merck & Company: Evaluating a Drug Licensing Opportunity
By: Richard S. Ruback and David B Krieger
This explores the valuation of an opportunity to license a compound before it enters clinical trials. Describes Merck's decision tree evaluation process is presented. Information required to evaluate a specific licensing opportunity is provided, including the costs of...
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Keywords:
Decision Making;
Cost vs Benefits;
Opportunities;
Valuation;
Outcome or Result;
Pharmaceutical Industry
Ruback, Richard S., and David B Krieger. "Merck & Company: Evaluating a Drug Licensing Opportunity." Harvard Business School Case 201-023, October 2000. (Revised March 2003.)
- March 2000
- Article
The Structure of Licensing Contracts
Keywords:
Contracts
Anand, B., and T. Khanna. "The Structure of Licensing Contracts." Journal of Industrial Economics 48, no. 1 (March 2000): 103–35. (Formerly titled "Intellectual Property Rights and Contract Structure.")
- September 1999 (Revised April 2000)
- Case
Novell: World's Largest Network Software Company
By: Richard L. Nolan
After phenomenal growth and market leadership in networking, founder and CEO Ray Noorda made a frontal assault on Microsoft's core strengths. In 1994, Noorda spend over $1.5 billion acquiring companies such as WordPerfect to combat Microsoft Word, products such as...
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Keywords:
Information Infrastructure;
Applications and Software;
Competition;
Internet and the Web;
Strategic Planning;
Corporate Strategy;
Information Technology Industry
Nolan, Richard L. "Novell: World's Largest Network Software Company." Harvard Business School Case 300-038, September 1999. (Revised April 2000.)
- May 1998 (Revised February 2007)
- Case
Morningstar, Inc.
By: Andre F. Perold and Markus Mullarkey
Morningstar, Inc., a publisher of information for mutual fund investors, is considering alternative strategies for broadening its subscriber base and increasing its revenues. Potential strategies include tailoring information for the defined contribution pension fund...
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Keywords:
Investment Funds;
Asset Management;
Revenue;
Financial Strategy;
Publishing Industry;
Financial Services Industry;
United States
Perold, Andre F., and Markus Mullarkey. "Morningstar, Inc." Harvard Business School Case 298-140, May 1998. (Revised February 2007.)
- December 1997 (Revised April 1998)
- Case
www.springs.com
By: F. Warren McFarlan and Melissa Dailey
Business Week's June 1997 "Rising Star" profile of Springs Industries' president and COO, Crandall Bowles, reported that she was poised to become one of the top two or three women executives in the country. In November 1997, the company announced Bowles' appointment to...
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Keywords:
Information Technology;
Operations;
Product Marketing;
Management;
Strategy;
Consumer Products Industry;
South Carolina
McFarlan, F. Warren, and Melissa Dailey. "www.springs.com." Harvard Business School Case 398-091, December 1997. (Revised April 1998.)
- August 1996 (Revised May 1997)
- Case
Delta & Pine Land: Measuring the Value of Transgenic Cotton
By: Ray A. Goldberg and Charlotte A. Tasker
Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should...
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Keywords:
Agribusiness;
Joint Ventures;
Marketing Strategy;
Supply Chain Management;
Performance Consistency;
Information Technology;
Transportation;
Valuation;
Biotechnology Industry
Goldberg, Ray A., and Charlotte A. Tasker. "Delta & Pine Land: Measuring the Value of Transgenic Cotton." Harvard Business School Case 597-005, August 1996. (Revised May 1997.)
- January 1996
- Case
Outrage in Cyberspace: CompuServe and the GIF Patent
By: Josh Lerner and Benjamin Conway
CompuServe, an online services vendor, informs its software developers that they must enter into a licensing agreement to use the popular GIF compression. CompuServe claims that it is forced to do so because Unisys is enforcing its patent rights in this area. Others...
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Keywords:
Patents;
Technological Innovation;
Internet and the Web;
Information Technology;
Competitive Strategy;
Internet and the Web;
Web Services Industry
Lerner, Josh, and Benjamin Conway. "Outrage in Cyberspace: CompuServe and the GIF Patent." Harvard Business School Case 296-057, January 1996.
- January 1996
- Case
Palm Computing, Inc. (A)
By: Myra M. Hart
Discusses patents, licenses, and deal making in a start-up venture. The entrepreneur, Jeff Hawkins, holds a patent on Palm Print, a pattern recognition algorithm. After licensing Palm Print to his employer, he led three years of development of commercial products for...
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Keywords:
Intellectual Property;
Patents;
Agreements and Arrangements;
Negotiation Deal;
Business Startups;
Management Teams
Hart, Myra M. "Palm Computing, Inc. (A)." Harvard Business School Case 396-245, January 1996.
- November 1995 (Revised March 2000)
- Case
Jurassic Park
By: John A. Quelch
Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park.
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Keywords:
Commercialization;
Globalization;
Film Entertainment;
Brands and Branding;
Entertainment and Recreation Industry
Quelch, John A. "Jurassic Park." Harvard Business School Case 596-014, November 1995. (Revised March 2000.)
- October 1995 (Revised October 1996)
- Case
Disney Consumer Products in Lebanon
By: John A. Quelch
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options.
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Keywords:
Distribution;
Multinational Firms and Management;
Market Entry and Exit;
Brands and Branding;
Consumer Products Industry;
Lebanon
Quelch, John A. "Disney Consumer Products in Lebanon." Harvard Business School Case 596-060, October 1995. (Revised October 1996.)