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- June 2013 (Revised November 2013)
- Case
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter...
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Keywords:
Measurement and Metrics;
Data and Data Sets;
Internet;
Software;
Communication Technology;
Advertising;
Social and Collaborative Networks;
Acquisition;
Television Entertainment;
Advertising Industry;
Media and Broadcasting Industry;
United States
Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Case 513-091, June 2013. (Revised November 2013.) (request a courtesy copy.)
- April 2013
- Teaching Note
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and...
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- September 2012
- Article
Should You Listen to the Customer?
By: Thomas J. DeLong and Vineeta Vijayaraghavan
DeLong, Thomas J., and Vineeta Vijayaraghavan. "Should You Listen to the Customer? ." Harvard Business Review 90, no. 9 (September 2012).
- 2012
- Book
Talk, Inc. : How Trusted Leaders Use Conversation to Power Their Organizations
By: Boris Groysberg and Michael Slind
How can leaders make their big or growing companies feel small again? How can they recapture the "magic"--the tight strategic alignment, the high level of employee engagement--that drove and animated their organization when it was a start-up? As more and more...
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Keywords:
Leadership;
Interpersonal Communication;
Organizational Culture;
Social and Collaborative Networks;
Spoken Communication
Groysberg, Boris, and Michael Slind. Talk, Inc. How Trusted Leaders Use Conversation to Power Their Organizations. Harvard Business Review Press, 2012.
- Article
Power, Competitiveness, and Advice Taking: Why the Powerful Don't Listen
By: L. P. Tost, F. Gino and R. Larrick
Four experiments test the prediction that feelings of power lead individuals to discount advice received from both experts and novices. Experiment 1 documents a negative relationship between subjective feelings of power and use of advice. Experiments 2 and 3 further...
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Tost, L. P., F. Gino, and R. Larrick. "Power, Competitiveness, and Advice Taking: Why the Powerful Don't Listen." Organizational Behavior and Human Decision Processes 117, no. 1 (January 2012): 53–65.
- August 15, 2011
- Blog Post
Wake up, Obama: Listen to Your Forefathers
By: Nancy F. Koehn
Keywords:
Government and Politics
Koehn, Nancy F. "Wake up, Obama: Listen to Your Forefathers." Washington Post, On Leadership (August 15, 2011). http://www.washingtonpost.com/national/on-leadership/wake-up-obama-listen-to-your-forefathers/2011/08/15/gIQACAQgHJ_story.html.
- Article
The Artful Dodger: Answering the Wrong Question the Right Way
By: Todd Rogers and Michael I. Norton
What happens when speakers try to "dodge" a question they would rather not answer by answering a different question? In 4 studies, we show that listeners can fail to detect dodges when speakers answer similar-but objectively incorrect-questions (the "artful dodge"), a...
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Rogers, Todd, and Michael I. Norton. "The Artful Dodger: Answering the Wrong Question the Right Way." Journal of Experimental Psychology: Applied 17, no. 2 (June 2011): 139–147.
- January 2010 (Revised October 2010)
- Background Note
News in the Digital World: Who Pays?
By: Stephen P. Bradley and Nancy Bartlett
Models to monetizing news in the digital landscape, which is real-time, searchable, sharable, multi-sourced, anytime, and any screen, were emerging in 2010. Could content creators get people to pay for what they watched, read, listened to, and shared online? Were news...
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Keywords:
Business Model;
Newspapers;
Disruptive Innovation;
Technological Innovation;
Online Technology;
Journalism and News Industry;
Publishing Industry
Bradley, Stephen P., and Nancy Bartlett. "News in the Digital World: Who Pays?" Harvard Business School Background Note 710-456, January 2010. (Revised October 2010.)
- 2008
- Working Paper
The Artful Dodger: Answering the Wrong Question the Right Way
By: Todd Rogers and Michael I. Norton
What happens when people try to "dodge" a question they would rather not answer by answering a different question? In four online studies using paid participants, we show that listeners can fail to detect dodges when speakers answer similar—but objectively...
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Rogers, Todd, and Michael I. Norton. "The Artful Dodger: Answering the Wrong Question the Right Way." Harvard Business School Working Paper, No. 09-048, September 2008. (Revised September 2010.)
- Article
Do We Listen to Advice just Because we Paid for It? The Impact of Advice Cost on Its Use
By: F. Gino
Gino, F. "Do We Listen to Advice just Because we Paid for It? The Impact of Advice Cost on Its Use." Organizational Behavior and Human Decision Processes 107, no. 2 (November 2008): 234–245.
- January 2008
- Article
When (Not) to Listen to Activist Investors
By: Robin Greenwood and Michael Schor
Keywords:
Investment
Greenwood, Robin, and Michael Schor. "When (Not) to Listen to Activist Investors." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008).
- June 2007 (Revised April 2009)
- Case
Intel 2006: Rising to the Graphics Challenge
By: Willy C. Shih and Elie Ofek
Examines the evolution of the PC hardware industry over the span of two and a half decades. The open architecture design of the IBM Personal Computer followed by the rapid appearance of clones drove a high level of standardization and modularity in the industry, and...
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Keywords:
History;
Customer Value and Value Chain;
Decision Choices and Conditions;
Information Infrastructure;
Competitive Strategy;
Mergers and Acquisitions;
Technology Industry
Shih, Willy C., and Elie Ofek. "Intel 2006: Rising to the Graphics Challenge." Harvard Business School Case 607-136, June 2007. (Revised April 2009.)
- March 2006 (Revised February 2007)
- Case
Massive Incorporated (A)
By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at...
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Keywords:
Emerging Markets;
Product Launch;
Digital Marketing;
Business Startups;
Advertising Industry
Lassiter, Joseph B., III, Clark Gilbert, and Victoria Winston. "Massive Incorporated (A)." Harvard Business School Case 806-126, March 2006. (Revised February 2007.)
- March 2005 (Revised May 2009)
- Case
Columbia's Final Mission
By: Michael Roberto, Amy C. Edmondson, Richard M.J. Bohmer, Laura Feldman and Erika Ferlins
On February 1, 2003, the Shuttle Columbia disintegrated upon re-entry into the Earth's atmosphere, and the seven astronauts onboard lost their lives. Explores Columbia's final mission from the perspective of six key managers and engineers associated with NASA's Space...
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Keywords:
Decision Choices and Conditions;
Leadership;
Crisis Management;
Management Teams;
Organizational Culture;
Aerospace Industry
Roberto, Michael, Amy C. Edmondson, Richard M.J. Bohmer, Laura Feldman, and Erika Ferlins. "Columbia's Final Mission." Harvard Business School Multimedia/Video Case 305-032, March 2005. (Revised May 2009.)
- July 2003 (Revised March 2004)
- Case
XM Satellite Radio (A)
By: David B. Godes and Elie Ofek
XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus...
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Keywords:
Advertising;
Business Model;
Decision Choices and Conditions;
Cost Management;
Marketing Channels;
Marketing Strategy;
Problems and Challenges;
Partners and Partnerships;
Sales;
Competitive Strategy;
Communications Industry
Godes, David B., and Elie Ofek. "XM Satellite Radio (A)." Harvard Business School Case 504-009, July 2003. (Revised March 2004.)
- Article
Taxes, Subsidies, and Listeners Like You: Public Policy and Contributions to Public Radio
By: Arthur C. Brooks
Brooks, Arthur C. "Taxes, Subsidies, and Listeners Like You: Public Policy and Contributions to Public Radio." Public Administration Review 63, no. 5 (September–October 2003): 554–561.
- August 1999
- Case
Leaving
By: David A. Thomas
A company supervisor listens to an employee, an African American woman, announce she is leaving the company and tries to understand the situation.
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Keywords:
Resignation and Termination;
Retention;
Race;
Behavior;
Diversity;
Interpersonal Communication;
Labor and Management Relations
Thomas, David A. "Leaving." Harvard Business School Case 400-033, August 1999.
- 1991
- Chapter
With Open Ears: Listening and the Art of Discussion Learning
Leonard, Herman B. "With Open Ears: Listening and the Art of Discussion Learning." In Education for Judgment: The Artistry of Discussion Leadership, edited by C. R. Christensen, David A. Garvin, and A. Sweet. Boston: Harvard Business School Press, 1991.