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All HBS Web
(426)
- People (2)
- News (94)
- Research (277)
- Multimedia (1)
- Faculty Publications (48)
Show Results For
-
All HBS Web
(426)
- People (2)
- News (94)
- Research (277)
- Multimedia (1)
- Faculty Publications (48)
- January 2008 (Revised December 2011)
- Case
Inner Mongolia Yili Group: China's Pioneering Dairy Brand
By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty
Setting up the goal to become one of the top 20 enterprises in the world dairy industry by 2010, the Inner Mongolia Yili Group had ambitious plans. As one of China's biggest national dairy companies, its main challenge was competing as a local company against...
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Keywords:
Global Strategy;
Globalized Markets and Industries;
Growth and Development Strategy;
Brands and Branding;
Competition;
Agriculture and Agribusiness Industry;
China
Abrami, Regina M., William C. Kirby, F. Warren McFarlan, and Tracy Yuen Manty. "Inner Mongolia Yili Group: China's Pioneering Dairy Brand." Harvard Business School Case 308-052, January 2008. (Revised December 2011.)
- June 2017
- Case
AKB48: Going Global? (A)
By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki
After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what...
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Keywords:
Brand Building;
Brand Extension;
Culture-based Products;
Global Products;
Differentiation;
Intellectual Property;
International Business;
Local Products;
Strategy;
Value Capture;
Market Entry and Exit;
Music Entertainment;
Business Model;
Global Strategy;
Global Range;
Brands and Branding;
Value Creation;
Expansion;
Music Industry;
Japan;
China;
Indonesia;
Taiwan;
Philippines;
Thailand;
South Korea
Alcácer, Juan, Kotaro Sasamoto, Tee Chayakul, and Mayuka Yamazaki. "AKB48: Going Global? (A)." Harvard Business School Case 717-445, June 2017.
- Web
Creating Brand Value - Course Catalog
the best way for brands to go global? How are global brands best managed? Under which conditions should a firm pursue a global View Details
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
suggests that economic clusters—usually used to explain development in local economies—have had a much wider impact on world economics than generally recognized. Harvard-Newcomen Fellow Valeria Giacomin calls clusters “the building blocks...
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- March 2004 (Revised November 2012)
- Teaching Note
P&G Japan: The SK-II Globalization Project (TN)
Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management....
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- December 2014 (Revised July 2016)
- Case
HEINEKEN—Brewing a Better World
By: Forest L. Reinhardt, José Alvarez, Tonia Junker and Daniela Beyersdorfer
The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing campaigns, seeks to closely integrate its long-term sustainability "Brewing a Better World" approach into its...
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Keywords:
Beer/brewing Industry;
Sustainability;
Local Sourcing;
Corporate Strategy;
Global Strategy;
Brands and Branding;
Marketing Strategy;
Supply Chain Management;
Corporate Social Responsibility and Impact;
Food and Beverage Industry
Reinhardt, Forest L., José Alvarez, Tonia Junker, and Daniela Beyersdorfer. "HEINEKEN—Brewing a Better World." Harvard Business School Case 715-022, December 2014. (Revised July 2016.)
- Web
Japan - Global
global impact. Located in Tokyo, the JRC's primary purpose is to support HBS faculty research and case-writing activities in Japan. The School strives to deepen faculty's understanding of and exposure to Japanese management issues,...
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- Web
Research - Global
Research May–June 2024 Article Harvard Business Review What Makes a Successful Celebrity Brand? By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins Celebrities have shifted from endorsing established brands to being...
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- Web
California - Global
sports franchise by applying lessons from the tech and entertainment industries. They had harnessed digital platforms to establish and cultivate a global brand. Unlike typical sports franchises that built their teams and track records...
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- 01 Sep 2003
- News
Globalization Revisited
strategy sessions and throughout the halls of academe. They have always sounded with particular resonance at HBS, where, at a two-day colloquium last May, some sixty academics and practitioners gathered to assess the status of View Details
- Web
Mid-US - Global
admissions, and other initiatives of the school. Location Mid-US Research Center midus@hbs.edu All Mid-US Research Center staff are based locally within the region: Alicia Dadlani: Columbus, OH Martha Hostetter: Cleveland, OH Ai-Ling...
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- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
consumers who require increasingly nuanced mixtures of the global and the local in the brands they buy. In beauty, as in many other things, View Details
- August 1997 (Revised March 1998)
- Case
Unilever's Butter-Beater: Innovation for Global Diversity
By: Clayton M. Christensen and Jorg Zobel
Unilever, one of the world's largest food product manufacturers, has achieved impressive growth in Europe, primarily by acquiring local food companies. Initially Unilever allowed each acquired company to manage its own product development in a way that was tailored to...
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Keywords:
Growth Management;
Brands and Branding;
Product Development;
Mergers and Acquisitions;
Local Range;
Cross-Cultural and Cross-Border Issues;
Marketing Strategy;
Multinational Firms and Management;
Innovation and Management;
Food;
Conflict Management;
Food and Beverage Industry;
Manufacturing Industry;
Europe
Christensen, Clayton M., and Jorg Zobel. "Unilever's Butter-Beater: Innovation for Global Diversity." Harvard Business School Case 698-017, August 1997. (Revised March 1998.)
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
interview with HBS Working Knowledge's Martha Lagace, he discusses what companies should bear in mind going forward.Lagace: People often equate globalization with the idea that globally standardized products...
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Keywords:
by Martha Lagace
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
identities, and positions. By separating brand from product, this approach aims to highlight possible ways in which brand owners in international corporations can address the trade-off between View Details
Keywords:
by Working Knowledge editors
- 20 Jul 2015
- Research & Ideas
Globalization Hasn’t Killed the Manufacturing Cluster
embedded in the local network while also having access to global markets. It bridges the two worlds, helping the cluster maintain its competitive advantage. In one Brenta firm, skilled workers translate...
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- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
studies that highlight the opportunities and challenges facing business leaders and managers around the world, the School relies on the expertise and connections of staff members at HBS’s 18 global research outposts in 16 countries. Under...
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Keywords:
Jennifer Gillespie
- 27 May 2008
- Sharpening Your Skills
Sharpening Your Skills: Thinking About Global
my foreign assests and resources be protected? Are Global Brands Effective? Why Global Brands Work Japanese automakers create single products and...
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- Web
Global Opportunity Fellowship GO: AFRICA - Alumni
Careers Global Opportunity Fellowship GO: AFRICA Careers Global Opportunity Fellowship GO: AFRICA Supporting recent HBS graduates who want to make a difference working in Africa Thanks to generous alumni...
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- August 2022
- Teaching Note
BTS & ARMY
By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms...
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