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Show Results For
-
All HBS Web
(9,035)
- People (18)
- News (2,464)
- Research (4,820)
- Events (50)
- Multimedia (174)
- Faculty Publications (3,703)
- 01 Dec 2009
- News
Broad Range of Interests Among Nine New Faculty
1999), who also joins the Accounting & Management unit, came to HBS after 37 years at Bankinter, one of Spain’s most successful banks and noted for its innovations in technology and online banking. Arena,...
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Keywords:
Margie Kelley
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased...
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Keywords:
Brand Equity;
Marketing;
Market Research;
Qualitative Research;
Marketing Communication;
Customer Satisfaction;
Brands and Branding;
Consumer Behavior;
Marketing Communications;
Marketing Strategy;
Food and Beverage Industry;
United States;
North America;
Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- 2014
- Working Paper
Bridging Science and Technology Through Academic-Industry Partnerships
By: Sen Chai and Willy C. Shih
Scientific research and its translation into commercialized technology is a driver of wealth creation and economic growth. Partnerships to foster the translational processes from public research organizations, such as universities and hospitals, to private firms are a...
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Keywords:
Innovation;
Firm Performance;
Public-private Partnership Funding;
Translational Research;
Small And Medium Enterprises;
Partners and Partnerships;
Public Sector;
Private Sector;
Performance;
Science-Based Business;
Innovation and Invention
Chai, Sen, and Willy C. Shih. "Bridging Science and Technology Through Academic-Industry Partnerships." Harvard Business School Working Paper, No. 13-058, January 2013. (Revised July 2014.)
- October 2012 (Revised October 2012)
- Case
Malaysia: Standing on a Single Leaf
By: Diego Comin, Maurice Kuykendoll and Monne Williams
The case discusses the development of palm oil in Malaysia. This experience provides important insights about when and how government intervention can be successful in developing new sectors in the economy.
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Keywords:
Malaysia;
Industrial Policy;
Agriculture;
Palm Oil;
Innovation;
Plantations;
Plant-Based Agribusiness;
Business and Government Relations;
Innovation and Invention;
Agriculture and Agribusiness Industry;
Malaysia
Comin, Diego, Maurice Kuykendoll, and Monne Williams. "Malaysia: Standing on a Single Leaf." Harvard Business School Case 713-007, October 2012. (Revised October 2012.)
- August 2016 (Revised August 2017)
- Case
AnswerDash (Abridged)
By: Elie Ofek and Jeffrey D. Shulman
It is 2014 and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of...
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Keywords:
Pricing;
Economic Value Estimation;
Price Metrics;
Organizational Selling;
Innovation Adoption;
Business To Business;
Marketing;
Customer Lifetime Value;
Venture Capital;
Customer Relationship Management;
Price;
Marketing Strategy;
Entrepreneurship;
Technology Adoption;
Business Startups;
Sales;
Innovation and Invention;
Product Marketing;
Financial Services Industry
Ofek, Elie, and Jeffrey D. Shulman. "AnswerDash (Abridged)." Harvard Business School Case 517-020, August 2016. (Revised August 2017.)
- April 30, 2020
- Article
Leading Your Team Past the Peak of a Crisis
In the middle of a crisis, everything looks like a failure. But it’s possible to come out the other end with a strong company—and often with a plan for growth. Companies with a people-first culture can succeed by paying attention to three things: establishing clear...
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Keywords:
Crisis Management;
Organizational Culture;
Corporate Accountability;
Collaborative Innovation and Invention
Kanter, Rosabeth M. "Leading Your Team Past the Peak of a Crisis." Harvard Business Review (website) (April 30, 2020).
- 29 Jul 2021
- Blog Post
Exploring the Intersection of Business & Health Care: Summer Fellow Derek Soled (MD/MBA 2022)
post-graduate training in medicine, business, and anthropology (I have a Master of Science in Medical Anthropology) with a real-world and practical assignment when healthcare leaders and innovators are...
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- October 2015
- Case
BandPage (A)
By: Karim R. Lakhani, Colin Maclay and Greta Friar
BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began...
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Keywords:
Digital Innovation;
Digital Music;
Digital Marketing;
Mobile Marketing;
Technological Innovation;
Marketing Communications;
Music Entertainment;
Mobile Technology;
Music Industry
Lakhani, Karim R., Colin Maclay, and Greta Friar. "BandPage (A)." Harvard Business School Case 616-015, October 2015.
- 04 Jan 2021
- Blog Post
The First Alumni of the MS/MBA: Engineering Sciences Program
curriculum. 2020 introduced the opportunity to expand and innovate upon these existing alumni relationships and to build upon the groundwork laid by the Class of 2020 MS/MBA student leaders. Current cohorts...
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- March 2024
- Case
Hippo: Weathering the Storm of the Home Insurance Crisis
By: Lauren Cohen, Grace Headinger and Sophia Pan
Rick McCathron, CEO of Hippo, considered how the firm’s underwriting model could account for the effects of climate change. Along with providing smart home packages, targeting risk-friendly customers, and using data-driven pricing, the Insurtech used technologically...
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Keywords:
Fintech;
Underwriters;
Big Data;
Insurance Companies;
Global Warming;
Business Model Design;
Weather And Climate Change;
Weather Insurance;
Earnings;
Business Model;
Forecasting and Prediction;
Climate Change;
Environmental Sustainability;
Green Technology;
Technological Innovation;
Natural Environment;
Natural Disasters;
Weather;
Business Strategy;
Competitive Advantage;
Business Earnings;
Insurance;
Social Issues;
Insurance Industry;
United States;
California
- 2007
- Book
Prophet of Innovation: Joseph Schumpeter and Creative Destruction
McCraw, T. K. Prophet of Innovation: Joseph Schumpeter and Creative Destruction. Cambridge, MA: Harvard University Press, 2007.
- 06 Aug 2019
- Working Paper Summaries
Field-Level Paradox and the Co-Evolution of an Entrepreneurial Vision
- 01 Jun 2008
- News
Watching the Brain Think and the Surprises of Science
“ One unstated objective of science is to make a difference: to learn something, or make something, that changes the way people think or behave. Many of the biggest discoveries — the most important...
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- 1997
- Chapter
Toward a New Conception of the Environment-Competitiveness Relationship
By: Michael E. Porter and Claas van der Linde
- 2012
- Working Paper
Learning by Supplying
By: Juan Alcacer and Joanne Oxley
Learning processes lie at the heart of our understanding of how firms build capabilities to generate and sustain competitive advantage: learning by doing, learning by exporting, learning from competitors, users, and alliance partners. In this paper we focus attention...
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Keywords:
Learning;
Supply Chain;
Competitive Advantage;
Mobile and Wireless Technology;
Competency and Skills;
Relationships;
Telecommunications Industry
Alcacer, Juan, and Joanne Oxley. "Learning by Supplying." Harvard Business School Working Paper, No. 12-093, April 2012.
Learning by Supplying
Learning processes lie at the heart of our understanding of how firms build capabilities to generate and sustain competitive advantage: learning by doing, learning by exporting, learning from competitors, users, and alliance partners. In this paper we focus attention...
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- 23 Aug 2019
- Blog Post
A Summer of Peaks and Swells: Interning at Patagonia
the Insights and Innovation team, whose objective is to deepen the understanding of the Patagonia customer, drive business decisions using feedback and insights, and lead View Details
- 01 Sep 2015
- News
Is the Auction House of the Future Online?
“Balloon Dog (Blue), 2005” by Jeff Koons sold for an undisclosed amount as part of a May Paddle8 auction. (Photo courtesy of Paddle8) When the hip-hop collective Wu-Tang Clan decided to produce just one copy...
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Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity
Fintech, Small Business & the American Dream describes the needs of small businesses for capital and demonstrates how technology—novel data sources, artificial intelligence, machine learning—will transform the small business lending market. This market... View Details