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L. Lowry Mays
Beginning with one small radio station in 1972, Mays went on to create a massive media empire under the name Clear Channel Communications. Mays was particularly aggressive in acquiring new entities as...
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Entertainment & Broadcast Media
- February 2017
- Case
Clear Channel (A): The Rise, 1972–2003
By: John R. Wells and Gabriel Ellsworth
At the end of 2003, Clear Channel Communications, Inc., a diversified media group with revenues of $8.9 billion, could claim leadership positions in all three of its main businesses. Clear Channel Broadcasting was the largest radio-station operator in the world, with...
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Keywords:
Clear Channel;
Clear Channel Outdoor;
Radio;
Outdoor Advertising;
Concert Industry;
Lowry Mays;
Federal Communications Commission;
Regulation;
Regulations;
Regulatory Environment;
JCDecaux;
Media;
Growth Management;
Consolidation;
Competitive Strategy;
Fair Value Accounting;
Advertising;
Acquisition;
Mergers and Acquisitions;
Business Growth and Maturation;
For-Profit Firms;
Entertainment;
Music Entertainment;
Television Entertainment;
Public Equity;
Profit;
Revenue;
Geographic Scope;
Multinational Firms and Management;
Government Legislation;
Business History;
Laws and Statutes;
Business or Company Management;
Growth and Development Strategy;
Marketing Channels;
Industry Structures;
Public Ownership;
Problems and Challenges;
Sales;
Opportunities;
Strategy;
Adaptation;
Business Strategy;
Commercialization;
Competition;
Competitive Advantage;
Corporate Strategy;
Diversification;
Expansion;
Wireless Technology;
Valuation;
Media and Broadcasting Industry;
Entertainment and Recreation Industry;
Advertising Industry;
Music Industry;
United States;
Texas
Wells, John R., and Gabriel Ellsworth. "Clear Channel (A): The Rise, 1972–2003." Harvard Business School Case 717-476, February 2017.
- 25 Apr 2017
- First Look
First Look at New Research, April 25
of $191 million. Media entrepreneur L. Lowry Mays (MBA 1962) had built Clear Channel through a concerted campaign of acquisitions over 30 years by consolidating fragmented media businesses, delighting...
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Sean Silverthorne
- 01 Dec 1996
- News
An Entrepreneurial Journey
broadcaster in the country. In 1972, L. Lowry Mays (MBA '62) bought a Texas radio station for $175,000; today his Clear Channel Communications owns 18 TV stations and 140 radio stations across the country....
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